mommybloggers

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Should big brands fear or revere the mommybloggers?

Should big brands fear or revere the mommybloggers?Fear or revere?I'd say there's no need to fear mommybloggers, or put them on some type of pedestal.All you need to do easier said than done, is to treat them with the respect you should give any group of people who are potentially...

Tags: Branding, Mommybloggers, Big Business, Motrin, mommyblogger, big brand, brand

Discussion threads 2008-11-18

Additional Resources

Nine worst social media fails of 2009... thus far

Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty. Some of the ideas they come up with  are great. But others, let's face it,...

Tags: Pizza Hut, Brand, Stunt, Social Media, Twitter, Motrin, Nannerpuss, Jack, Skittles Home Page, Ashton Kutcher, Branding, Marketing, Jennifer Leggio

Blog posts 2009-05-22

Don't call me a 'mommyblogger' - the Motrin brouhaha

Don't call me a 'mommyblogger' - the Motrin brouhahaThe ad perfectly targeted the intended audienceMoms who despise the "look at my fashion accessory baby" women.shoe fitsIf you write solely about motherhood issues on a blog, you can certainly be labeled a 'mommyblogger'. Being a mother in general has nothing...

Tags: Blogging, blog, blogger, Motrin

Discussion threads 2008-11-28

Don't call me a 'mommyblogger' - the Motrin brouhaha

* Jennifer Leggio is on vacation Guest editorial by Joanne Bamberger Things got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy accessory. I don't know what was going on the...

Tags: Mother, Advertisement, Network, Blog, Insult, Joanne Bamberger, Blogging, Networking, Internet, Jennifer Leggio

Blog posts 2008-11-28

News to know: Microsoft; Psystar; Mozilla; Storm; Office 2.0

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Ryan Naraine: Microsoft kills OneCare, replaces it with freebie ‘Morro’ Mary Jo Foley: Microsoft kills off Windows Live OneCare and Equipt subscription services Adrian Kingsley-Hughes: Microsoft...

Tags: Jerry Yang, Mary Jo Foley, RIM BlackBerry, Microsoft Corp., Mozilla Corp., Office 2.0, Software As A Service (SaaS), Handhelds, Emerging Technologies, Hardware, Larry Dignan

Blog posts 2008-11-19

Should big brands fear or revere the mommybloggers?

In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger. by Jennifer Leggio

Tags: Brand, Consultant, Army, Branding, Marketing, Jennifer Leggio, Mom, Advertisement, Blog, Mommyblogger, Motrin, Blogging, Internet

Blog posts 2008-11-18