mobium creative group

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83% of business executives do something else while reading a paper

According to a survey of US business executives conducted by Mobium Creative Group, an average 83% of respondents regularly or occasionally use other media while reading a newspaper. In comparison, an average 45% use other media while working online. Mobium points to a recent BIGresearch survey on simultaneous media usage...

Tags: Mobium Creative Group, business executive

Blog posts 2004-04-09