
Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- BlueMarket Pro 2.5 (Windows)
- BlueMarket is the new mobile marketing media channel that will enable companies or brands to reach their specific target audience and offer a one-to-one interactive communication. It also provides the opportunity to build a closer relationship to the potential consumer, where an on-going permission based communication is possible through the...
- Tags: Multimedia, Mobile, Rich Internet Application, Microsoft Windows, Mobile Marketing, RIA Software, BlueMarket, Advertising & Promotion, Mobile Applications, Wireless And Mobility, Marketing
- Software downloads 2009-05-21
- TUVIC 3.3 (Windows)
- TUVIC - Free Bluetooth Marketing Software - Create your own Mobile Marketing Campaigns. Have you ever wanted to run a Bluetooth Marketing campaign, but found yourself tangled up with the different commercial options? Having to buy units, software, rental, revenue share, all that is old and from the past. Imagine...
- Tags: Mobile, Microsoft Windows, Mobile Marketing, TUVIC Mobile Marketing, Bluetooth, Advertising & Promotion, Wi-Fi, Wireless And Mobility, Marketing
- Software downloads 2009-03-01
- Auto SMS 2.7 (Windows)
- This is the fastest and cost effective mobile marketing software makes the easiest way to send your personalized SMS messages to your associates, clients and friends to stay in touch through text message using this simple PC based application without any Internet connection. Import phone number list from MS Excel,...
- Tags: Phone, Mobile, Microsoft Windows, SMS, Mobile Marketing, Visual Bench Technologies, Text Messaging/SMS/MMS, Telephony, Advertising & Promotion, Cellular Phones, Wireless And Mobility, Consumer Electronics, Personal Technology, Online Communications, Networking, Marketing
- Software downloads 2009-02-20
- BlueMarket Lite 1.4.3118.29184 (Windows)
- BlueMarket, the new mobile marketing media channel will enable companies or brands to reach their specific target audience and offer a one-to-one interactive communication. It also provides the opportunity to build a closer relationship to the potential consumer, where an on-going permission based communication is possible through the individual's mobile...
- Tags: Multimedia, Mobile, Rich Internet Application, Microsoft Windows, Mobile Marketing, RIA Software, Advertising & Promotion, Marketing
- Software downloads 2008-12-27
- BlueMarket Party 1.0 (Windows)
- BlueMarket, the new mobile marketing media channel will enable companies or brands to reach their specific target audience and offer a one-to-one interactive communication. It also provides the opportunity to build a closer relationship to the potential consumer, where an on-going permission based communication is possible through the individual's mobile...
- Tags: Multimedia, Mobile, Rich Internet Application, Microsoft Windows, Mobile Marketing, RIA Software, Advertising & Promotion, Wireless And Mobility, Marketing
- Software downloads 2008-12-25
- Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising
- Remember when e-mail marketing was all the rage? It was marketing at its best. It cost close to nothing to send out an email. Plus, companies were able to gauge results of a campaign quickly by measuring open rates, click-throughs, bounced messages, and, most importantly, conversions. It didn't take long...
- Tags: Advertisement, Mobile, Mobile Marketing, Advanced Telecom Services, E-mail, Advertising & Promotion, Online Communications, Marketing
- White papers 2008-12-01
- Mobile Marketing Pro 2.8.0.11 (Windows)
- Send and receive SMS text messages Organize them automatically according to content Send personalized automated responses Take mobile marketing actions. Send SMS to customer groups Group different keywords in your campaign View response rate in real time Detect new customers that answer to your...
- Tags: Mobile, Microsoft Windows, Mobile Marketing, Advertising & Promotion, Marketing
- Software downloads 2008-11-25
- Mobile marketing budget percentages to grow 150% by 2013
- Brands’ share of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013, Telefonica O2 survey says. 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010 SHARETHIS.addEntry( { title: "Mobile marketing budget percentages to grow 150% by 2013",...
- Tags: Mobile, Mobile Marketing, Advertising & Promotion, Marketing, AM
- Blog posts 2008-10-14
- BlueMarket for Pocket PC 1.0 (Mobile)
- BlueMarket, the new mobile marketing media channel will enable companies or brands to reach their specific target audience and offer a one-to-one interactive communication. It also provides the opportunity to build a closer relationship to the potential consumer, where an on-going permission based communication is possible through the individual's mobile...
- Tags: Mobile, Rich Internet Application, Pocket PC, Mobile Marketing, RIA Software, Advertising & Promotion, Marketing
- Software downloads 2008-08-26
- Common Short Codes: The Time Is Now for Mobile Marketing and Outreach
- Common Short Codes represent the fastest, surest, and most proven way for brands and organizations of any size to obtain access to today's mobile culture and create a mobile presence. Using CSCs and layering on a mobile marketing campaign can typically represent a fraction of a marketing budget, and existing...
- Tags: Mobile, Computer Sciences Corp., Mobile Marketing, International Data Group, Advertising & Promotion, Wireless And Mobility, Marketing
- White papers 2008-08-01
- InfoNU Mobile Marketing 2.1 (Windows)
- InfoNU is the tool that propels your company into the future of marketing - Mobile Marketing. With InfoNU, you reach people on their terms and cut through the clutter. Distribute personalized offers, coupons, sound and MP3-music, videos, newsletters, and Java-based services with ease. Consumers sign up via SMS and a...
- Tags: Mobile, Microsoft Windows, Mobile Marketing, InfoNU.com, InfoNU, Advertising & Promotion, Marketing
- Software downloads 2008-04-26
- Fundamentals of Mobile Marketing
- This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; mobile marketing...
- Tags: Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2008-04-01
- Mobile Marketing: Hype or Marketing's Next Frontier
- This webcast will help attendees learn key statistics about the size of the mobile marketplace, the composition of it and the opportunities advertisers stand to achieve through embracing it. The attendee will also learn how to approach best practices in text messaging to drive customer engagement and encouraging customer intelligence...
- Tags: Customer Intelligence, Brand, Mobile, SAS Institute, Mobile Marketing, Branding, Advertising & Promotion, Marketing
- Webcasts 2008-03-04
- Mobile marketing revenues to hit $24 bln in 2013
- Mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007, according to ABI Research. 54% of survey respondents indicated they were totally opposed to mobile marketing messages, 70% of those same respondents said that an incentive such as a ringtone...
- Tags: Revenue, Mobile, Mobile Marketing, Advertising & Promotion, Marketing, NB
- Blog posts 2008-02-07
- How to Go Mobile
- Mobile marketing is hot and is gaining rapid acceptance. This paper offers practical advice and guidance on what people can do via mobile, and how to do it. This paper describes powerful mobile marketing methods one can implement in just a few minutes. They will investigate what the industry and...
- Tags: Mobile, Mobile Marketing, InfoNU.com, Advertising & Promotion, Marketing
- White papers 2008-01-01
- The verdict on candidates' texting: Obama ahead of Edwards, Clinton coming up lame
- What campaign manager could resist technology that reaches more than 75% of Americans? Taking cues from television, presidential hopefuls are using cellphones to text-message voters in much the same way that viewers vote for their favorite American Idol contestatnt, reports the Washington Post.The Obama campaign has jumped on the fledging...
- Tags: Elections
- Blog posts 2007-07-02
- Image Gallery: Forum Nokia S60 applications
- There is a large community of developers for S60 mobile devices and we take a quick look at a few applications available today. These include fring, FlashWeather, PocketCaster, PGR Mobile, and more.
- Tags: Forum Nokia S60, mobile device, developer, mobile marketing
- Image galleries 2007-07-02
- Mobile PressDisplay brings more than 500 newspapers to advanced BlackBerrys
- Â You can now read articles from more than 500 daily newspapers on your BlackBerry Curve 8300, BlackBerry Pearl 8100, or the BlackBerry 8800.That would be throug NewspaperDirect's PressDisplay.com's $29.95 a month Mobile PressDisplay service. Newly expanded to advanced BlackBerry devices, provides online digital replicas of more than 500 newspapers and...
- Tags: News, BlackBerry Software, BlackBerry Pearl, BlackBerry Curve 8300, BlackBerry 8800
- Blog posts 2007-06-25
- UPS uses wireless tracking via SMS to extend shipping locations to today's mobile set
- Read a full transcript of the discussion. Sponsor: UPSAs wireless communications technology becomes embedded in the lifestyles of consumers -- led by the younger generations that have always known it -- small businesses are seeking ways to catch the mobile wave.Gaining an advantage with younger shoppers online and off can...
- Tags: Web Technology, Podcasts, Mobile, convergence
- Blog posts 2007-06-21
- fring VoIP now available for Windows Mobile devices
- Back in February I posted a blog entry on how S60 was in the lead for mobile VoIP and it seems that now Windows Mobile is catching up with the release of a new client. The excellent mobile VoIP application, fring, is now available for Windows Mobile 5 and 6...
- Tags: Windows Mobile, VoIP, Smartphone, Mobile software, Microsoft
- Blog posts 2007-06-20
White Papers and Webcasts