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	<title><![CDATA[mobile marketing association Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/mobile+marketing+association.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to mobile marketing association]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Common Short Code Primer]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=931029]]></link>
		<description><![CDATA[Common Short Codes CSCs are phone numbers, usually four to six digits, that mobile phone users utilize to send Short Message Service SMS messages to in order to receive information, sports scores, weather alerts, or to participate in contests and receive electronic coupons. By making it fast and convenient for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/common+short+code.html"><![CDATA[Common Short Code]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: Hyundai]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174785]]></link>
		<description><![CDATA[The challenge was to promote the new Hyundai Accent Era by encouraging potential customers to participate in a test drive in a cost efficient way, utilizing the mobile channel. The campaign was announced through ATL channels, including TV. Those who participated in the test drive received a unique code to...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/hyundai.html"><![CDATA[Hyundai]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">11760</category>
		<category domain="tickers">11760</category>
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	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: General Motors]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174791]]></link>
		<description><![CDATA[There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds,...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/car.html"><![CDATA[Car]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/sport+sedan.html"><![CDATA[Sport Sedan]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/camera+phones.html"><![CDATA[Camera Phones]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: McDonald]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174795]]></link>
		<description><![CDATA[One of the biggest opportunities for mobile marketing is consumer packaged goods. ipsh! has pioneered such campaigns with a few major brands in the summer of 2005 but none had the metrics to really influence Madison Avenue like McDonald's House of Blues promotion. ipsh! interactive was used for this House...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: Denizbank]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174799]]></link>
		<description><![CDATA[The challenges faced by Denizbank included the need to differentiate in consumer credit card market against widely used mileage and bonus points rewarding, the lack of instant interaction and mobile rewarding system within current credit card consumer market, and to promote current credit card users to activate dormant Denizbank credit...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/credit+card.html"><![CDATA[Credit Card]]></category>
		<category domain="http://updates.zdnet.com/tags/sms.html"><![CDATA[SMS]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/text+messaging%252fsms%252fmms.html"><![CDATA[Text Messaging/SMS/MMS]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: Visa]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174801]]></link>
		<description><![CDATA[The goals were to raise awareness of the exclusive benefits Visa Signature cardholders can enjoy, reach a new affluent demographic and lifestyle enthusiasts, and to provide relevant and useful functionality that aligns with the brand. Visa Signature sponsored the Vindigo City Guide on mobile phones and PDAs, enabling Visa to...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/visa+inc..html"><![CDATA[Visa Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">V</category>
		<category domain="tickers">V</category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: MasterCard]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174803]]></link>
		<description><![CDATA[The goals were to build awareness of MasterCard's Priceless Experience music, film and sports internship program for college students, strengthen MasterCard's relationship with 18 - 24 year olds by targeting music and entertainment content that's meaningful to that audience, and create buzz via innovative ads in high impact environments. Vindigo...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mastercard+international.html"><![CDATA[MasterCard International]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Weather Channel Develops a Wireless Download Application Using Brew and Java Technologies]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174819]]></link>
		<description><![CDATA[The Weather Channel developed a wireless download application using Brew and Java technologies. Wireless subscribers are now able to access the latest weather reports while away from their televisions and computers. Offered as a subscription product, the application provides current conditions, detailed forecast information, and animated color radar images through...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/java.html"><![CDATA[Java]]></category>
		<category domain="http://updates.zdnet.com/tags/radar.html"><![CDATA[Radar]]></category>
		<category domain="http://updates.zdnet.com/tags/java+technology.html"><![CDATA[Java Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[Wireless]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/weather+channel.html"><![CDATA[Weather Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless+subscriber.html"><![CDATA[Wireless Subscriber]]></category>
		<category domain="http://updates.zdnet.com/tags/aerospace+%2526+defense.html"><![CDATA[Aerospace & Defense]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless+and+mobility.html"><![CDATA[Wireless And Mobility]]></category>
		<category domain="http://updates.zdnet.com/tags/manufacturing.html"><![CDATA[Manufacturing]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: Bebelac]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174837]]></link>
		<description><![CDATA[The goals were to increase awareness of Bebelac products among mothers of newborns, build a long term relationship, and collect consumer data. A mother's club was designed for parents of new born that inform the subscribers via SMS. Mothers subscribe to the club with their own and their baby's information....]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/club.html"><![CDATA[Club]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: The Hockey News]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174839]]></link>
		<description><![CDATA[The Hockey News is a leading consumer publication, focused on the National Hockey League NHL. In the aftermath of the year long NHL lockout The Hockey News was looking for ways to revitalize itself, by increasing its visibility, driving new subscriptions and reaching out to a younger audience, particularly in...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/hockey+news.html"><![CDATA[Hockey News]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study: Canon]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174845]]></link>
		<description><![CDATA[The objectives were to design a mobile sweepstakes campaign for buyers of Canon's range of digital cameras; specifially targeting Canon retailers and resellers, a mobile campaign that is simple and fun for the end-user. The campaign has been highly successful in achieving the participation of a significant number of Canon...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/canon+inc..html"><![CDATA[Canon Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CAJ</category>
		<category domain="tickers">CAJ</category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Association (MMA) Case Study - Adidas]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=174849]]></link>
		<description><![CDATA[A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://updates.zdnet.com/tags/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://updates.zdnet.com/tags/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
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