mobile marketing association

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Common Short Code Primer

Common Short Codes CSCs are phone numbers, usually four to six digits, that mobile phone users utilize to send Short Message Service SMS messages to in order to receive information, sports scores, weather alerts, or to participate in contests and receive electronic coupons. By making it fast and convenient for...

Tags: Phone, Mobile, Mobile Marketing, Mobile Marketing Association, Common Short Code, Advertising & Promotion, Marketing

White papers 2006-06-01

Mobile Marketing Association (MMA) Case Study: MasterCard

The goals were to build awareness of MasterCard's Priceless Experience music, film and sports internship program for college students, strengthen MasterCard's relationship with 18 - 24 year olds by targeting music and entertainment content that's meaningful to that audience, and create buzz via innovative ads in high impact environments. Vindigo...

Tags: Mobile, Mobile Marketing, MasterCard International, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: Bebelac

The goals were to increase awareness of Bebelac products among mothers of newborns, build a long term relationship, and collect consumer data. A mother's club was designed for parents of new born that inform the subscribers via SMS. Mothers subscribe to the club with their own and their baby's information....

Tags: Mobile, Club, Mobile Marketing, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: Canon

The objectives were to design a mobile sweepstakes campaign for buyers of Canon's range of digital cameras; specifially targeting Canon retailers and resellers, a mobile campaign that is simple and fun for the end-user. The campaign has been highly successful in achieving the participation of a significant number of Canon...

Tags: Mobile, Canon Inc., Mobile Marketing, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: Hyundai

The challenge was to promote the new Hyundai Accent Era by encouraging potential customers to participate in a test drive in a cost efficient way, utilizing the mobile channel. The campaign was announced through ATL channels, including TV. Those who participated in the test drive received a unique code to...

Tags: Hyundai, Mobile, Mobile Marketing, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: Visa

The goals were to raise awareness of the exclusive benefits Visa Signature cardholders can enjoy, reach a new affluent demographic and lifestyle enthusiasts, and to provide relevant and useful functionality that aligns with the brand. Visa Signature sponsored the Vindigo City Guide on mobile phones and PDAs, enabling Visa to...

Tags: Visa Inc., Mobile, Mobile Marketing, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: The Hockey News

The Hockey News is a leading consumer publication, focused on the National Hockey League NHL. In the aftermath of the year long NHL lockout The Hockey News was looking for ways to revitalize itself, by increasing its visibility, driving new subscriptions and reaching out to a younger audience, particularly in...

Tags: Mobile, Mobile Marketing, Mobile Marketing Association, Hockey News, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: McDonald

One of the biggest opportunities for mobile marketing is consumer packaged goods. ipsh! has pioneered such campaigns with a few major brands in the summer of 2005 but none had the metrics to really influence Madison Avenue like McDonald's House of Blues promotion. ipsh! interactive was used for this House...

Tags: Mobile, Mobile Marketing, Mobile Marketing Association, Advertising & Promotion, Marketing

Case studies

Mobile Marketing Association (MMA) Case Study: General Motors

There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds,...

Tags: Car, Mobile, General Motors Corp., Mobile Marketing, Mobile Marketing Association, Sport Sedan, Advertising & Promotion, Camera Phones, Marketing, Cellular Phones, Consumer Electronics, Personal Technology

Case studies

Mobile Marketing Association (MMA) Case Study - Adidas

A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the...

Tags: adidas AG, Advertising & Promotion, Marketing, Mobile, Mobile Marketing, Mobile Marketing Association, Phone, Telecom & Utilities

Case studies

Mobile Marketing Association (MMA) Case Study: Denizbank

The challenges faced by Denizbank included the need to differentiate in consumer credit card market against widely used mileage and bonus points rewarding, the lack of instant interaction and mobile rewarding system within current credit card consumer market, and to promote current credit card users to activate dormant Denizbank credit...

Tags: Mobile, Credit Card, SMS, Mobile Marketing, Mobile Marketing Association, Sales Channel, Financial Services, Advertising & Promotion, Text Messaging/SMS/MMS, Sales, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications

Case studies

The Weather Channel Develops a Wireless Download Application Using Brew and Java Technologies

The Weather Channel developed a wireless download application using Brew and Java technologies. Wireless subscribers are now able to access the latest weather reports while away from their televisions and computers. Offered as a subscription product, the application provides current conditions, detailed forecast information, and animated color radar images through...

Tags: Java, Radar, Java Technology, Mobile Marketing, Wireless, Mobile Marketing Association, Weather Channel, Wireless Subscriber, Aerospace & Defense, Wi-Fi, Wireless And Mobility, Manufacturing

Case studies

Additional Resources

Should the Empire strike back?

Should the Empire strike back?Proof that Apple pays astro-turfers![i]When I was at Apple, one the competitive team's central goals was to goad Microsoft and Intel into targeting us in public. ... [b]We hounded them in online discussions.[/b][/i]Well, that explains many of the talkbacks! I've always suspected that Apple paid these...

Tags: UNIX, apple ad, Apple Inc., Microsoft Corp., Empire Strike Back

Discussion threads 2008-07-15

SOA and compute clouds point to rethinking data entirely: roles and permissions, not rows and tables

There's nothing like a conversation to bring out insights and new ideas. Tony Baer and I were chatting on this very pearl of productivity last week, that an open roundtable analyst call always allowed us to move the needle forward in terms of thought leadership in ways that solo writing...

Tags: Permission, Data, SOA, Cloud, Cloud Business, Service-Oriented Architecture (SOA), Web Services, Sales Strategy, Channel Management, Middleware, Enterprise Software, Strategy, Software, Sales, Marketing, Management, Dana Gardner

Blog posts 2008-04-15

Wayback Machine: Microsoft's shot to kill Quicktime video

Ten years ago, give a week or so, Apple CEO Steve Jobs introduced QuickTime 3.0 to the National Association of Broadcasters' convention. Behind the scenes in the months before the introduction, Microsoft was playing hardball with hardware and software vendors over its new A/V APIs along with demands to kill...

Tags: Apple Inc., Apple QuickTime, Compaq Computer Corp., Consumer Electronics, David Morgenstern, Digital Media, Digital Music, Microsoft Corp., Personal Technology, Software, Video

Blog posts 2008-04-03

New Association Promotes Virtual Worlds and Business

Dave Elchoness has a vision â€" a hallway that will reach around the globe. Well, maybe not exactly that, but the former outsourcing executive from Qwest talks about the "global hallway", a virtual space where users can meet from around the globe. “We know that real work...

Tags: Software, Network, Avatar, Association, Dave Elchoness, Elchoness, Dave Greenfield

Blog posts 2008-02-15

Guilt by association: it's called reputation

I've had domain specific languages on my mind recently, so when a Wired News article on Hancock, a DSL for data mining "communities of interest" crossed through my feedreader, I spent some time digging into it. The gist of the story is this: AT&T invented a language,...

Tags: Guilt, Fraudster, AT&T Corp., Fraud, Litigation, Business Operations, Phil Windley

Blog posts 2007-11-02

Bill Clinton loses his SMS virginity for Hillary's 60th

Here at CTIA in San Francisco I was just told by a representative of the Mobile Marketing Association that: Yesterday, ormer President Bill Clinton sent his "first-ever" text message. Bill sent the SMS to his wife, Sen. Hillary Clinton. Occasion: Hillary's birthday. Shes 60. ...

Tags: Bill Clinton, SMS, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking, Russell Shaw

Blog posts 2007-10-24

Why VPN can't replace Wi-Fi security

Every time the subject of wireless LAN security comes up, people ask me about VPN as a solution for securing Wi-Fi (Wi-Fi is the common marketing name for 802.11 wireless LANs). Ive always told people that VPN security shouldnt be a substitute for good Wi-Fi security and I even...

Tags: Wireless LANs, Wireless security, VPNs, Network security, WIRELESS, Wi-Fi, VPN, Wi-Fi security, WPA, WEP

Blog posts 2007-05-12

Fox News Digital targets mobile advertising growth

Fox News Mobile is a key component of the Fox News Digital strategy: “Now you can take your Fox News with you wherever you go,” Fox proudly offers. How does Fox News enable a “Fox on the go” strategy? I spoke with Jeremy Steinberg, VP, Digital Media Sales &...

Tags: advertisement, Fox, mobile marketing

Blog posts 2007-03-12