mobile 365 inc. Resources on ZDNet

ZDNet Resources

Siemens' Mobile Kung Fu a Knockout: In December 2001, martial arts took a giant spinning leap and roundhouse kick into the future. Siemens, Mobile 365, and battlemail.com joined forces in typical superhero fashion to bring virtual gamers an experience unlike any other they had ever had before. And while gamers relished the breakthrough technology, content providers...; Tags: Mobile, Siemens AG, Mobile 365 Inc., Advertising & Promotion, Games, Marketing, Personal Technology; Case studies
Meet Blue or Atomic Kitten: Innovative Mobile Marketing Campaign: Virgin Mobile France launched an "instant win" mobile marketing campaign to promote the new singles of two famous British bands: Blue and Atomic Kitten. Virgin wanted to use the campaign to attract teenagers and young adults to create fan communities. The promotion ran in June of 2003. There were 30,000...; Tags: Mobile, Mobile 365 Inc., Virgin Mobile, Mobile Marketing, Advertising & Promotion, Marketing; Case studies
Mobile 365 & OgilvyOne Use Mobile Element in Dove Campaign: In Fall 2004, OgilvyOne teamed with Mobile 365 to offer the first-ever outdoor mobile marketing campaign in the U.S. to promote the Dove "Campaign for Real Beauty." Dove wanted to extend their traditional marketing mix to include an interactive mobile element, while encouraging consumers to think about what "real beauty"...; Tags: Mobile, Mobile 365 Inc., Advertising & Promotion, Marketing; Case studies
Name That Tune With Shazam Entertainment: Shazam wanted to offer music lovers the ability to identify any piece of music playing in the background in a bar, cafe, on the radio, etc. Shazam has developed a real-time song identification service. When users hear a song they like, they simply dial Shazam's four-digit short code from their...; Tags: Mobile, Mobile 365 Inc., Shazam Entertainment, Advertising & Promotion, Cellular Phones, Marketing, Consumer Electronics, Personal Technology; Case studies
Mobile 365 + Sony Pictures Go "Full Throttle" on Movie Promotion: To support the launch of "Charlie's Angels: Full Throttle," Sony Pictures Mobile partnered with Mobile 365 to produce a complete end-to-end mobile entertainment package was marketed to mobile operators in a number of countries around the world. The mobile entertainment package included polyphonic ringtones, SMS quizzes, Java games, and MMS...; Tags: Mobile, Mobile 365 Inc., Movie, Sony Pictures, Entertainment, Advertising & Promotion, Marketing; Case studies

VIVA TV Launches First Mobile Commerce SMS Service for Music Fans: At the end of 2002, VIVA TV, the number one music TV channel in Germany, was the first to launch a mobile commerce service, an "Info & Order" solution based on SMS. Every video clip featured on the VIVA Channel included a reference code known as an INFO & ORDER...; Tags: Micropayment, Mobile, Mobile 365 Inc., SMS, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking; Case studies
MSN Hotmail by SMS: MSN's Hotmail service for the Asia Pacific region wanted to offer its subscribers the ability to check their email on-the-go, via their mobile phones. They also wanted to increase traffic for MSN Hotmail, and consequently increase the Average Revenue Per User (ARPU) for mobile operators across the region, providing MSN...; Tags: MSN Hotmail, MSN, Mobile, Mobile 365 Inc., SMS, E-mail Providers, Internet; Case studies
Dial-a-Donut: Romans Opt in for Coffee Coupons: In the United States, Dunkin' Donuts has for decades been a household name for coffee, donuts, muffins, and all things "early morning." When the company expanded to Italy under the auspices of Sweet & Co., they were, naturally, new to the neighborhood. The challenge before them was to increase brand...; Tags: Advertisement, Mobile, Mobile 365 Inc., Mobile Marketing, Advertising & Promotion, Marketing; Case studies
Mobile 365 + Mindshare Rev Up Volvo's S40 Campaign: In a Europe-wide mobile marketing campaign, Volvo utilized Mobile 365 and Mindshare to deliver a campaign aimed at building hype around a mobile movie based on the new Volvo S40 car release. The campaign was designed to drive traffic to the Volvo Website and generate interest in the car. Mobile...; Tags: Volvo, Mobile 365 Inc., Advertising & Promotion, Marketing; Case studies
Txtstation Teams With Mobile 365 at the Lexmark Indy 300: Txtstation Global offers a mobile interactive TV solution for the sports and entertainment industries. Txtstation sought a highly-reliable technology partner to provide a seamless, real-time service that delivered on-screen chat and promotional messages. Txtstation Global partnered with Mobile 365 on the Lexmark Indy 300 held in Surfers Paradise, Australia, in...; Tags: Team, Mobile 365 Inc., Lexmark International Inc., Lexmark Indy 300, Txtstation Global, Team Management, TVs, Business Structures, Tv & Home Theater, Management, Personal Technology, Home Entertainment, Finance; Case studies
Mobile 365 & Twentieth Century Fox Invade the UK With 'AVP": Mobile 365 and Twentieth Century Fox joined forces in autumn 2004 for an ambitious and innovative wireless campaign: the UK release of the feature film "AVP" - Alien vs. Predator. Mobile 365 created exclusive wallpaper and "alien" ring tones based on the blockbuster hit from Twentieth Century Fox. These exclusive...; Tags: Mobile 365 Inc., Advertising & Promotion, Cellular Phones, Wi-Fi, Wireless, Marketing, Consumer Electronics, Personal Technology; Case studies
Alerting Singapore Shoppers to Special Offers: Shopping is the thing to do when in Singapore. There's a mall in Singapore where shopping is no longer as simple and mundane - as "20th Century" - as browse, select, and pay. Singapore is a place that decided to push shopping into the future, to utilize current technology, and...; Tags: Mobile 365 Inc., Singapore, Advertising & Promotion, Operational Accounting, Marketing, Finance; Case studies
ZDNet Asia Increases Site Usage and Business Ties With SMS Service: ZDNet Asia wanted its users to be able to send SMS to friends or colleagues via the ZDNet site. They needed to drive traffic to the site and increase usage, but they wanted to do it cost-effectively, utilizing a "push" technology solution. Mobile 365 deployed a push solution whereby ZDNet...; Tags: Mobile 365 Inc., SMS, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Advertising & Promotion, Consumer Electronics, Personal Technology, Online Communications, Networking, Marketing; Case studies
Citibank Alerts: Wireless Banking in Europe, the Middle East, and Asia Pacific: Citibank wanted to offer their customers the ability to access their bank accounts - on their mobile phone or via their email account - and receive the latest financial news and stock prices all over the world. Powered by Mobile 365, Citibank launched Citibank Alerts to provide real-time delivery of...; Tags: Mobile 365 Inc., Service, Citigroup Inc., Wireless, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Financial Accounting, Marketing Research, Consumer Electronics, Personal Technology, Online Communications, Networking, Finance, Marketing; Case studies
Mobile 365 Provides Interactive Voting for London's 2012 Olympic Bid: Mobile 365, the global leader in mobile messaging and data services, partnered with London 2012 to deploy major campaign that encouraged Londoners to "back the bid" to bring the 2012 Olympics to the city. By teaming up with Mobile 365, London 2012 enabled British sports fans to show their support...; Tags: Mobile 365 Inc., Leadership, Groupware, Management, Enterprise Software, Software; Case studies