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Forklift Manufacturer Improves Business Processes, Reduces Costs With xRM: Mitsubishi Caterpillar Forklift Europe MCFE is a joint venture between forklift manufacturers Mitsubishi and Caterpillar. The company manufactures, sells, and distributes 18,000 forklifts and related spare parts each year. MCFE relied on manual or sometimes paper-based processes to support dealer inquiries and orders, resulting in missed orders or unanswered dealer...; Tags: Microsoft Dynamics, Business Process, Microsoft Dynamics CRM, Microsoft Corp., Mitsubishi Caterpillar Forklift Europe, Operational Planning, Advertising & Promotion, Enterprise Software, Customer Relationship Management (CRM), Business Operations, Marketing, Software; Case studies 2009-09-21

Forklift Manufacturer Improves Processes, Increases Customer Satisfaction: Mitsubishi Caterpillar Forklift Europe MCFE manufactures, sells, and distributes more than 18,000 forklifts each year throughout Europe, the Middle East, and Africa. The organization needed a way to capture sales and service information in a single repository and extend configuration and spare-parts order processes to its distributors throughout the region....; Tags: Customer Satisfaction, Microsoft Corp., Portals, Sales Strategy, Web Technology, Sales Force Management, Internet, Sales; Case studies 2008-02-01

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