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- I... B... Wha?
- I... B... Wha?I. B. AmazedYou have to think though, after the 90's the markets are flooded with consumer products based on technology. People associate with what they are exposed to. However in the 70's and better part of the 80's if you wanted a PC, it had to be "IBM...
- Tags: PRODUCTIVITY, Branding, Desktops, Operating systems, Mindshare, IBM Corp., Wha
- Discussion threads 2008-09-30
- Google gains share again, should Microsoft give up?
- Google gains share again, should Microsoft give up?Google and Search are ONE.Yin/yang, Google is search, search is Google, they are one, inseperable and harmonious. To tear them apart would rip the fabric of the universe.Google won when it became a verbSeriously, I'm surprised Google only has 62%. Like the...
- Tags: Google Inc., Microsoft Corp.
- Discussion threads 2008-08-21
- Open source as the villain in its own story
- Open source as the villain in its own storyhuh?I read a lot of words there, but failed to discern any content!Value of a brandMicrosoft spends so much assuring it remains one of the top 3 most respected and approved brands in the world because sales are increased by trust. ...
- Tags: Branding, brand, goodwill, Microsoft Corp., real dollar, open source, Microsoft Windows Vista
- Discussion threads 2008-05-06
- Microsoft Online Customer Story: Jeep
- Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand - and hopefully influencing their future...
- Tags: Tycoon, Microsoft Corp., Game Players, Marketing Research, Manufacturing, Consumer Electronics, Personal Technology, Marketing
- Case studies 2007-11-21
- Brand jealousy, Scoble has it bad
- Brand jealousy, Scoble has it badRE: Brand jealousyWow, a honest and balanced Apple article on ZDNet, I had to read this text twice just to be sure I wasn't dreaming ;)Somehow I doubt that the majority of bigoted windoze readers here will see it like that tho LOL!But...
- Tags: Branding, brand, Apple Inc., Brand jealousy, jealousy, Apple Macintosh, Scoble
- Discussion threads 2007-11-17
- How Microsoft beats Google in ad agency battle
- Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you’ across different media and ad types.â€Microsoft CEO Steve Ballmer aims to have a $6...
- Tags: Microsoft, Google, Advertising
- Blog posts 2007-05-22
- New Flash Player penetration statistics
- I caught this via John Dowdell's blog. There are new sets of statistics regarding Flash Player penetration. Adobe uses these penetration statistics as proof that the Flash Player really is as prevalent as everyone says it is. They also depend very heavily on it when it comes to talking...
- Tags: Macromedia Flash Player, Flash
- Blog posts 2006-08-16
- Online advertisers expect budget increases in 2004 and 2005
- More than half (56%) of the marketers Millward Brown surveyed indicated that their total marketing and media budgets increased in 2004 over 2003, and 60% expect the upward trend to continue through 2005. Optimism about budgets swelled, with 81% of marketers with budgets above $400 mln expecting increases, compared to...
- Tags: marketing
- Blog posts 2004-09-19
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