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- Google seeks to strengthen IPTV resources in competition with Microsoft TV
- The battle for leadership in the future IPTV advertising market is intensifying between Google and Microsoft. I chronicle the nascent fight between Microsoft and Google for positioning within the cutting edge IPTV sector in several posts, over the last 24 hours:"Microsoft TV Enters IPTV Market in France with ‘Next-Generation Digital...
- Tags: Google Inc., IP television, job posting
- Blog posts 2006-06-09
- Microsoft TV enters IPTV market in France with 'next-generation digital television' software platform
- On the heels of obtaining a patent for “System and method of inserting advertisements into an information retrieval system display,” (see my “Google vs. Microsoft in Interactive TV Advertising Race”) and following a Google Research win for “Best Paper” on “Social and Interactive Television Applications Based on Real-Time Ambient Audio...
- Tags: TV & Home Theater, TVs, Video on demand (VoD), Broadband Internet, Digital media, software, TV, VoD, Microsoft TV, Microsoft Corp., digital television
- Blog posts 2006-06-09
- Google vs. Microsoft in Interactive TV advertising race
- Microsoft was granted a patent in May for a “System and method of inserting advertisements into an information retrieval system display.” Description of the patent is below and a graphic illustration is to the right.As I indicate in my “Google Targets Interactive TV for Ad Auction Model” and my “Google...
- Tags: advertisement, television programming
- Blog posts 2006-06-08
- Google targets Interactive TV for ad auction model
- As I outline in my “Google developing social and interactive televison applications for ‘mass personalization'” post, Google Research has tested four applications for personalizing broadcast content and making it more interactive and social:Personalized content layersAd hoc social peer communitiesReal-time popularity ratingsVirtual media library services, or TV-based bookmarksAt the same time,...
- Tags: TV
- Blog posts 2006-06-08
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