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	<title><![CDATA[metrics Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/metrics.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to metrics]]></description>
	<s:counts start="0" returned="20" found="111" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Live Webcast:  How AOL Analyzes Human Capital Metrics to Drive Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1126337]]></link>
		<description><![CDATA[Every part of every organization has heard the cry for more metrics, more analytics, more fact-based decision-making. For some functions, it can be difficult to get your story heard if you are not talking about sexy metrics that are directly impacting things like revenue. But that doesn't mean your story...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Fri, 28 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/tableau+software.html"><![CDATA[Tableau Software]]></category>
		<category domain="http://updates.zdnet.com/tags/human+capital.html"><![CDATA[Human Capital]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
	</item>
	<item>
		<title><![CDATA[Five essential metrics for managing IT [video]]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=20954]]></link>
		<description><![CDATA[IT leaders sometimes struggle to pick the right metrics to report to the companyâ€™s top executives, so they pick metrics focused on the underlying technologies. Since those metrics arenâ€™t well linked to business outcomes, business decision makers rely on the one metric they do understand - the cost of IT...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 10 Jul 2009 02:15:13 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[MSDN Webcast: Using Excel for Ad Hoc Reporting in Visual Studio Team System 2008 (Level 300)]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=952753]]></link>
		<description><![CDATA[Microsoft Visual Studio Team System 2008 gathers a very large number of metrics automatically. Team System gathers these metrics behind the scenes with little or no impact on the development environment. Unfortunately, the build-in reports show only a small subset of these metrics. Microsoft Office Excel provides an excellent tool...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Thu, 12 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+developer+network.html"><![CDATA[Microsoft Developer Network]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+visual+studio.html"><![CDATA[Microsoft Visual Studio]]></category>
		<category domain="http://updates.zdnet.com/tags/team.html"><![CDATA[Team]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+visual+studio+team+system+2008.html"><![CDATA[Microsoft Visual Studio Team System 2008]]></category>
		<category domain="http://updates.zdnet.com/tags/team+system.html"><![CDATA[Team System]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+excel.html"><![CDATA[Microsoft Excel]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Business Value of Embracing Metrics and SPC-Based Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=966691]]></link>
		<description><![CDATA[This white paper discusses how metrics-based Management and Statistical Process Control SPC can be used during the execution of a project for enhancing business value for customers as well as service providers. It also gives examples of different types of projects where Metrics-based Management and SPC led to increased value-addition...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 10 Feb 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/sonata+software.html"><![CDATA[Sonata Software]]></category>
		<category domain="http://updates.zdnet.com/tags/business+services.html"><![CDATA[Business Services]]></category>
	</item>
	<item>
		<title><![CDATA[Accurately Measuring Denial of Service in Simulation and Testbed Experiments]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1153247]]></link>
		<description><![CDATA[Researchers in the Denial of Service DoS field lack accurate, quantitative and versatile metrics to measure service denial in simulation and testbed experiments. Without such metrics, it is impossible to measure severity of various attacks, quantify success of proposed defenses and compare their performance. Existing DoS metrics equate service denial...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 12 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/denial+of+service.html"><![CDATA[Denial Of Service]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/service+denial.html"><![CDATA[Service Denial]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
	</item>
	<item>
		<title><![CDATA[Webcast: Using EPM to Measure and Manage in the Public Sector]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=384856]]></link>
		<description><![CDATA[Organization can manage projects & programs better and make better decisions. With the right processes, the right tools customized to the requirements, metrics that are meaningful to the organization can be available to and easily interpreted by key players and stakeholders. The attendee will learn through an actual case study...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Wed, 13 Aug 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
	</item>
	<item>
		<title><![CDATA[Dynamic Metrics for Polymorphism in Object Oriented Systems]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=878445]]></link>
		<description><![CDATA[Metrics is the process by which numbers or symbols are assigned to attributes of entities in the real world in such a way as to describe them according to clearly defined rules. Software metrics are instruments or ways to measuring all the aspect of software product. These metrics are used...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/polymorphism.html"><![CDATA[Polymorphism]]></category>
		<category domain="http://updates.zdnet.com/tags/object-oriented.html"><![CDATA[Object-oriented]]></category>
		<category domain="http://updates.zdnet.com/tags/software+metric.html"><![CDATA[Software Metric]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/ooa%252food%252foop.html"><![CDATA[Ooa/Ood/Oop]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/software+development.html"><![CDATA[Software Development]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
	</item>
	<item>
		<title><![CDATA[Eight Best Practices in Dashboard Design]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=378471]]></link>
		<description><![CDATA[In today's world where people are inundated with more data than they can process, dashboard design plays a very important role as it is the central conduit through which information flows to the decision-maker. If the right metrics is not presented in the right form at the right time, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 10 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/dashboard.html"><![CDATA[Dashboard]]></category>
		<category domain="http://updates.zdnet.com/tags/investcorp.html"><![CDATA[Investcorp]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[What is LEED?]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-194792.html]]></link>
		<description><![CDATA["Going green" is becoming commonplace in the corporate world.  Paul Holland, general partner at Foundation Capital, explains LEED, the metrics used to certify the "green-ness" of a construction project.]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Mon, 31 Mar 2008 09:48:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/construction.html"><![CDATA[Construction]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/green+technology.html"><![CDATA[Green Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/clean+technology.html"><![CDATA[clean technology]]></category>
		<category domain="http://updates.zdnet.com/tags/adam+grosser.html"><![CDATA[Adam Grosser]]></category>
		<category domain="http://updates.zdnet.com/tags/foundation+capital.html"><![CDATA[Foundation Capital]]></category>
		<category domain="http://updates.zdnet.com/tags/leed.html"><![CDATA[LEED]]></category>
	</item>
	<item>
		<title><![CDATA[Metrics and Art of Psychiatry 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=816535]]></link>
		<description><![CDATA[Metrics and Art of Psychiatry e-book explores the use of metrics in Psychiatry. Art of Psychiatry examines the practice of psychotherapy in outpatient and inpatient settings. This monograph is likely to be useful to Mental Health Professionals who have been in practice for a few years. They have seen the...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/amit+kshetarpal.html"><![CDATA[Amit Kshetarpal]]></category>
		<category domain="http://updates.zdnet.com/tags/e-books.html"><![CDATA[E-books]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[13 reasons IT hates metrics]]></title>
		<link><![CDATA[http://blogs.zdnet.com/projectfailures/?p=641]]></link>
		<description><![CDATA[    I've blogged about the importance of establishing clear metrics to help align IT and business, especially in relation to areas such as project portfolio management. In a great counterpoint, Ed Yourdon has compiled a list of "13 common political problems associated with metrics initiatives." Ed's a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Mar 2008 14:37:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/perception.html"><![CDATA[Perception]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics+initiative.html"><![CDATA[Metrics Initiative]]></category>
		<category domain="http://updates.zdnet.com/tags/chances.html"><![CDATA[Chances]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/michael+krigsman.html"><![CDATA[Michael Krigsman]]></category>
	</item>
	<item>
		<title><![CDATA[Metrics and Art of Psychiatry 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1073505]]></link>
		<description><![CDATA[This e-book addresses the use of SoftPsych software beyond diagnosis and information regarding psychopharmacology. Application of Metrics to enhance your practice in outpatient, inpatient and other institutional settings is examined with case studies. References are provided where applicable. Experienced mental health professionals may find a wealth of useful information derived...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Sun, 02 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://updates.zdnet.com/tags/amit+k+kshetarpal.html"><![CDATA[Amit K Kshetarpal]]></category>
		<category domain="http://updates.zdnet.com/tags/references.html"><![CDATA[References]]></category>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://updates.zdnet.com/tags/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://updates.zdnet.com/tags/healthcare.html"><![CDATA[Healthcare]]></category>
		<category domain="http://updates.zdnet.com/tags/e-books.html"><![CDATA[E-books]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
	</item>
	<item>
		<title><![CDATA[Training Simulations and Metrics in Second Life]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=349071]]></link>
		<description><![CDATA[An experiential simulation often works as a better learning tool than a traditional "Lecture + textbook + exam" trio. Today effective Second Life SL educational simulations are rare. Those that exist are often closer to replications than simulations and lack metrics that would allow consistent interpretation of results. Two of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 27 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/second+life.html"><![CDATA[Second Life]]></category>
		<category domain="http://updates.zdnet.com/tags/teamwork.html"><![CDATA[Teamwork]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/training.html"><![CDATA[Training]]></category>
		<category domain="http://updates.zdnet.com/tags/delta+l+training.html"><![CDATA[Delta L Training]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[WebSphere Business Modeler Advanced Simulation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=350781]]></link>
		<description><![CDATA[One of the most powerful features in WebSphere Business Modeler is the ability to simulate business processes. Creating business models lets the user capture business metrics, such as the times required to perform given tasks, the resources involved, and the costs. The simulation uses these metrics to understand the dynamic...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 22 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+websphere.html"><![CDATA[IBM WebSphere]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/application+servers.html"><![CDATA[Application Servers]]></category>
		<category domain="http://updates.zdnet.com/tags/middleware.html"><![CDATA[Middleware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[Resource Standard Metrics C C++ C# Java 7 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=779261]]></link>
		<description><![CDATA[Resource Standard Metrics RSM performs source code metrics and quality analysis for C, C++, C# and Java in any operating system. Analyze lines of code and derive function points, logic complexity, object metrics and inheritance, functional and file metrics, and quality against more than 50 known style and logic problems...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 29 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/c.html"><![CDATA[C]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/m+squared+technologies.html"><![CDATA[M Squared Technologies]]></category>
		<category domain="http://updates.zdnet.com/tags/resource+standard+metrics.html"><![CDATA[Resource Standard Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/c%252fc%252b%252b.html"><![CDATA[C/C++]]></category>
		<category domain="http://updates.zdnet.com/tags/programming+languages.html"><![CDATA[Programming Languages]]></category>
		<category domain="http://updates.zdnet.com/tags/xhtml.html"><![CDATA[Xhtml]]></category>
		<category domain="http://updates.zdnet.com/tags/c%2523.html"><![CDATA[C#]]></category>
		<category domain="http://updates.zdnet.com/tags/xml.html"><![CDATA[XML]]></category>
		<category domain="http://updates.zdnet.com/tags/software+development.html"><![CDATA[Software Development]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
		<category domain="http://updates.zdnet.com/tags/scripting+languages.html"><![CDATA[Scripting Languages]]></category>
		<category domain="http://updates.zdnet.com/tags/web+development.html"><![CDATA[Web Development]]></category>
	</item>
	<item>
		<title><![CDATA[User Generated Ads grow up: Consumers (not) in control?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1496]]></link>
		<description><![CDATA[Can consumers be controlled?Â Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureauâ€™s User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 09:15:58 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/user-generated+content.html"><![CDATA[User-Generated Content]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Facebook commercializes 24 million users: Sells special access to News Feeds]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1484]]></link>
		<description><![CDATA[Did you know "young adults are the primary trend drivers in our society." So believes Mark Zuckerberg, Facebook founder, and very young trend setter for his own acount!What is Facebook up to now? Facebook goes commercial, big time.Just days ago I undersocred:Â Â Why Facebook is scarier than Google. How so? Just...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 02 Jun 2007 05:08:30 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/privacy.html"><![CDATA[Privacy]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
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		<title><![CDATA[Google gets Feedburner and in the Web's private business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1482]]></link>
		<description><![CDATA[Another day, another way for Google to control more of the confidential data of the Web's businesses:Google is now the proud owner of Feedburner, at a rumored acquisition price of $100 million.Â Worried yet about Google Big Brother peering into your online business?Google Analytics: Should Google be minding YOUR Web business?...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 15:55:10 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
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		<title><![CDATA[Why Google is more dangerous than Microsoft]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1456]]></link>
		<description><![CDATA[IsÂ Google the next Microsoft? NO,Â Google will one-up Microsoft.While John The Google Search Battelle pleas "Death of journalism--Blame Google? No. Ask Google to lead? Yes," Google merrilyÂ puruses its Google News is NO friend toÂ newspaper stance.Google appears to have learned a thing or two from Microsoft, NOT in a good way.Why is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 30 May 2007 06:19:57 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
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		<title><![CDATA[MySpace to Facebook: WE have the friends, and money]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1400]]></link>
		<description><![CDATA[Is Facebook waging the wrong battles?Facebook: Who needs Yahoo, Craigslist, newspapers? Mark Zuckerberg and company have been floating in conjunction with touted new â€œgame changingâ€ Facebook services in the works.HOW ABOUT MYSPACE?Despite Zuckerbergâ€™s incredulous insistence that MySpace is not Facebookâ€™s competitive peer, MySpace does indeed reign supreme in the social...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 22 May 2007 13:39:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/social+web.html"><![CDATA[Social Web]]></category>
		<category domain="http://updates.zdnet.com/tags/user-generated+content.html"><![CDATA[User-Generated Content]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
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