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- Google (Off) Base: Google Analytics Webmaster Guidelines
- Google Analytics: Should Google be minding YOUR Web business? I underscored last week upon Googles release of Google Analytics V2 amidst much hype and hoopla.Google has long laid down the Google SERP ranking law in its Webmaster Quality Guidelines, saying it aims to wipe out "deceptive or manipulative behavior."A core...
- Blog posts 2007-05-14
- Google Analytics: Should Google be minding YOUR Web business?
- Google is doing a full court press for “V2” of Google Analytics. Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”:Version 2 is so radically different and provides such a compelling value proposition to users of web analytics that I...
- Blog posts 2007-05-09
- Google DoubleClick merger: Who wins, who loses
- What does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all in one fell swoop? A single Google check for $3.1 billion made out to DoubleClick!Google’s world wide mastery of SPIN continues, big time, in its determined takeover of the World Wide Web:...
- Blog posts 2007-04-14
- Why Google IS afraid of Microsoft, big time
- Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...
- Blog posts 2007-04-07
- Google and Web 2.0: Alive and kicking!
- Is Web 2.0 over? I asked last April Fool’s weekend.Today, Om Malik declares the end of Web 2.0 innocence, underscoring Google’s MyMaps launch as a tipping point.Malik: "The Web 2.0 story so far has been about taking APIs, mashups, low cost infrastructure and building applications that are then offered to...
- Blog posts 2007-04-06
- Lenovo: Microsoft trumps Google
- Microsoft Corp. and Lenovo have inked a global agreement to pre-load Windows Live services on Lenovo PCs sold worldwide including ThinkPad notebooks, ThinkCentre desktops and Lenovo-branded PCs:In the coming weeks, Lenovo will be the first PC maker to provide its customers worldwide with immediate access to the Microsoft Live.com portal...
- Blog posts 2007-03-14
- Google searches for TV ad dollars
- Google is extremely confident, in itself. Google CEO Eric Schmidt believes in the “Power Law Distribution,” how it powers Google’s success, in particular. I heard Schmidt proclaim to Bear Stearns earlier this week a Google YouTube invincibility: “With only a small number of online video winners feasible, other players...
- Blog posts 2007-03-10
- YouTube: What Google CEO Eric Schmidt really thinks
- I feel as if I have been traversing the country with Google CEO Eric Schmidt this week! Yesterday I enjoyed lunch with him during his address to the Morgan Stanley Technology Conference in San Francisco (read my first-hand report in “Google CEO extols $800 billion advertising opportunity”). I spent...
- Blog posts 2007-03-06
- Microsoft vs. Google on copyright infringement
- Last Thursday, Google offered biggest competitor honors to Microsoft in a quiet SEC required Annual Report public shareholder filing. Today, Microsoft is set to return the acknowledgement, in its own loud and very public stage way, according to Associated Press reports.Companies that create no content of their own, and...
- Blog posts 2007-03-06
- Google Search: Is PageRank reliable?
- How reliable is Googles beloved PageRank based search algorithm formula?Google blogger Matt Cutts points to a fellow Googler blog post, that of Peter Norvig, Director of Research at Google. Cutts’ Google shout out warns of self-selection bias in toolbar driven metrics.One of the first commenters at Cutts’ blog, Michael...
- Blog posts 2007-03-05
- Google warns of Microsoft, Yahoo competition
- Google is warning shareholders of the “formidable competition” it faces from both Microsoft and Yahoo. Google considers Microsoft and Yahoo to be its primary competitors, acknowledging in particular that their Internet portals may have a greater ability to attract and retain users than Google does. On the Microsoft...
- Blog posts 2007-03-04
- Will Google diversification pay off in 2007?
- Google to shareholders: Google Print Ads, Google Audio Ads and Google Checkout have had no material impact on Google revenues in 2006, 2005, 2004... Google must present an accurate assessment of the financial impact of its products and services in SEC mandated reports. Everywhere else, however, Google apparently is...
- Blog posts 2007-03-04
- Why Google needs Viacom, big time!
- John Battelle to Big Media on Googles YouTube: “Forget the deal.” Battelle’s latest “old media doesn’t get it” piece is a rambling follow-up to a Mark Cuban verdict that old media hasn’t figured things out, YouTube things that is. Battelle’s confidence in his lack of confidence in mega...
- Blog posts 2007-03-02
- Google: Who needs Yahoo Finance?
- Step by Google Finance step, Google is intensifying its battle against Yahoo Finance. Google is gearing up to provide “real-time, last-sale prices across all Google properties.” What is Google’s stock game plan? Google is inspired by the Yahoo Finance play book!SERP results for keyword searches on public company names...
- Blog posts 2007-03-02
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Blog posts 2007-03-01
- Google Search: How high can market share grow?
- The January 2007 search engine share stats are in. Top Search Providers, Ranked by Searches (U.S.), Nielsen/NetRatings: Google Search: 53.7%Yahoo!...
- Blog posts 2007-02-28
- Is Gmail your productivity hub?
- In “Google displaces Microsoft, already” last Friday, I put forth the Gmail centric productivity philosophy behind Google Apps Premier edition:Kevin Gough, product manager, Google Enterprise: Really what we did was pick that the email inbox is the hub of a productivity tool and with Google Apps that’s what we’ve focused...
- Blog posts 2007-02-27
- Web 2.0: Does 'old media' get it?
- MySpace and Facebook are typically categorized together as “social networking” Websites. Facebook, however, makes a clear distinction between its business and that of MySpace. I chatted with Dan Rose, Vice President, about the Facebook business model at the recent Media Summit in New York City, He underscored to...
- Blog posts 2007-02-25
- Google Local Search: $31 billion risky business
- Last month I underscored the local advertising opportunity is currently wide open, putting forth “Google: $31 billion local dilemma”: High-profile, venture capital backed, locally-focused, online start-ups that launched with much fanfare and support are in critical condition—Judy’s Book, Backfence, InsiderPages—, unable to gain sufficient traction within local communities or...
- Blog posts 2007-02-23
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