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ZDNet Resources
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Can Yahoo 'stay ahead' of click fraud?
- In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2007-01-08
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
- Will Web 3.0 be in the green?
- The Web 2.0 Summit last week in San Francisco may have been about "scraping money off the table as the money–VCs, IAC, Fox Interactive, Google, Yahoo, Microsoft and others–were auditioning startups in the hallways and in private rooms,” as fellow ZDNet blogger Dan Farber notes, but at the Ad:Tech conference...
- Tags: Business Models, Web 2.0, Media, Culture, Google, Yahoo, User-Generated Content, MySpace, Click Fraud, Venture Capital, VC, Social Web, YouTube, Amateur Content, Social Networking, Social Media, ROI, Metrics
- Blog posts 2006-11-13
Additional Resources
- My father, the casemodder
- I love hearing about these wacky aesthetic computer modifications that people do. While a lot of them definitely have the "cool" factor, most aren't exactly useful or practical. But when I heard about one particular "casemod" from one of my readers, I was intrigued. It just so happened that this...
- Tags: Jason Perlow
- Blog posts 2008-08-29
- Dell: Turnaround interuptus as share grab hurts net, margins
- Dell's second quarter earnings fell short of projections, but revenue was well ahead of targets. Translation: Dell is gaining share at the expense of its bottom line as price competition heats up. Dell reported fiscal second quarter earnings of 31 cents a share on revenue of $16.4...
- Tags: Revenue, Dell Computer Corp., Operational Accounting, Finance, Larry Dignan
- Blog posts 2008-08-28
- Resurrecting E-voting
- Resurrecting E-votingDifficulty of subverting voting machinesIt seems to me that any system can be tampered with to render the vote dishonest. However, some configurations make such tampering very hard while others are much easier to subvert. You should talk about the relative difficulty and not whether or not...
- Tags: SECURITY, Resurrecting E-voting, risk, e-voting
- Discussion threads 2008-08-28
- Mouse Clicker (exe)
- Mouse Clicker has the ability to lock 2 positions on the screen and you can change the speed and time it takes to go to each position, as well as the time it takes to click each time, enjoy everyone I hope you like it. This version is the first...
- Tags: Mouse, Position, Mouse Clicker, Mice, Hardware, Peripherals
- Software downloads 2008-08-28
- Nar Dictionary (zip)
- Nar Dictionary is a free, advanced dictionary and translation tool. Translate automatically with a click without writing a word. Nar Dictionary is able to connect instantly to new developed and updated dictionaries. This version is the first release on CNET Download.com.
- Tags: Dictionary, Nar Dictionary, Productivity
- Software downloads 2008-08-28
- X-Lizard PM (exe)
- X-Lizard is a simple, compact and reliable management application, specifically designed to store your confidential data, such as usernames, passwords, and pin codes. X-Lizard will allow to get easy and simple access to records, quickly to edit records containing names and the passwords, one click of the mouse will reproduce...
- Tags: Password, Softkhoz Studio, X-Lizard
- Software downloads 2008-08-28
- Kids NetLinks NFL Edition (zip)
- Kids NetLinks NFL Edition provides over 20 of the top NFL Web site links that you can add to your desktop, start menu, or favorites with 1 click. You can choose from 1 to over 20 links to each area. Also available is the option to change your IE homepage...
- Tags: NFL, Kids NetLinks, Web Site Development, Web Technology, Desktops, Internet, Hardware
- Software downloads 2008-08-28
- Kids NetLinks Medical Edition (zip)
- Kids NetLinks Medical Edition provides over 20 links to the top medical Web sites to add to your desktop, favorites and start menu with a single click. Also included are 20+ medical related wallpaper images to choose from and the ability to change your I.E. homepage to any of the...
- Tags: Web, Click, Web Site, Kids NetLinks, Kids NetLinks Medical Edition, Web Site Development, Web Technology, Channel Management, Internet, Marketing
- Software downloads 2008-08-28
- Internet Explorer 8 beta 2
- With the public release of its second beta, Microsoft said it intends for the Internet Explorer 8 browser to be more customer-oriented than previous versions of its browser. Our initial impression of Internet Explorer 8 Beta 2 is positive: we think Microsoft has not only caught up with Opera, Safari,...
- Tags: Web browsers, IE 8 beta 1, Microsoft Internet Explorer, IE8, Internet Explorer 8, Web browser, Microsoft Corp.
- Product reviews 2008-08-27
- Internet Explorer 8 gets a massive makeover
- Internet Explorer 8 gets a massive makeoverStandardsWhat I want to know, does the "standards" mode remove previous IE hacks? For example, using the underscore in CSS statements would be ignored by every browser except IE. If IE8 now supports standards but STILL reads the underscore hack, this could be a...
- Tags: Web browsers, Microsoft Internet Explorer, Internet Explorer 8, IE8, Web browser, Microsoft Internet Explorer 7, Adrian
- Discussion threads 2008-08-27
- Palm Treo: The reviews are upbeat; Can a device turn Palm around?
- Palm may have a hit on its hands with the Treo Pro judging from the recent spate of reviews as NDAs ended on Wednesday. The larger question is whether this pricey device can give the company a boost in the bottom line. To wit: ...
- Tags: Device, Palm Inc., Palm Treo, Treo Pro, QWERTY Keyboard, Cellular Phones, Handhelds, Consumer Electronics, Personal Technology, Hardware, Larry Dignan
- Blog posts 2008-08-27
- Blocking unsafe sites (Internet Explorer 8 Beta 2)
- Blocking unsafe sites (Internet Explorer 8 Beta 2)Does it have spell checking?FireFox has it for years. What about restoring just closed tabs?No and yes.No spell-checking in forms, as far as I can see. But yes to reopening recently closed tabs, which I actually show in the gallery. Right-click a tab...
- Tags: Web browsers, Internet Explorer 8 Beta 2, Internet Explorer 8 Beta, Internet Explorer 8, Microsoft Internet Explorer
- Discussion threads 2008-08-27
- IE 8 Beta 2 ready for download
- IE 8 Beta 2 ready for downloadRE: IE 8 Beta 2 ready for downloadIt's been a pleasure to work with the IE team to deliver some of the first Visual Search services out there. They're a cool team - and deserve some kudos. We're all looking forward to some user...
- Tags: Web browsers, IE 8, IE 8 Beta 2, IE 8 Beta, Microsoft Internet Explorer, Mozilla Firefox
- Discussion threads 2008-08-27
- The role of media in the Internet age
- The role of media in the Internet ageThe problem is simple and will never be correctedPrint media is dying because they are not much more than democrat-party house organs and people are tired of listening to "America sucks" stories that constitute their constant non-stop drivel.They'll never fix the problem because...
- Tags: Investment, Advertising & Promotion, stock price, stock, problem-I, Internet
- Discussion threads 2008-08-27
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