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- Coca-Cola video clip-culture 'craziness'
- Coca-cola: If you cant beat em, join em, video clip culture, that is.In June, Coca-cola dismissed the Diet Coke & Mentos videos as “an entertaining phenomenon," saying "We would hope people want to drink [Diet Coke] more than try experiments with it." The company found the "craziness with Mentos ......
- Tags: video, Coca-Cola Co., Diet Coke, Mentos
- Blog posts 2006-12-18
- Mentos fountain fanatics find a home
- Revver co-founder remarks on a unique time for video on the WebOliver Luckett, co-founder of video site Revver, talks with CNET's Neha Tiwari at the Digital Hollywood: Building Blocks 2006 conference in San Jose, Calif. Luckett talks about how he stumbled upon the famed Mentos video, the future of Revver,...
- Tags: Mentos, Revver, Oliver Luckett
- Videos 2006-08-16
- Revver: advertiser-driven videos?
- Revver is unusual for a Web 2.0 service: it was created with a revenue generating business model, and developed with advertisers’ points-of-view in mind.Steven Starr, Founder and CEO, was co-creator of MTV's "The State" and worked as a Hollywood agent, and now applies his advertising savvy at Revver.Revver describes itself:...
- Tags: Revver, video
- Blog posts 2006-07-30
- A mint version of the Bellagio Fountains
- Crafting a replica from Diet Coke bottles and MentosStephen Voltz, co-producer of "The Extreme Diet Coke & Mentos Experiments", talks with CNET News.com's Michelle Meyers about how he and a friend created and choreographed a version of Las Vegas' Bellagio Fountains with only 101 2-liter bottles of Diet Coke and...
- Tags: Diet Coke, Mentos, Bellagio Fountains
- Videos 2006-06-12
Additional Resources
- How YouTube lost its video soul, big time
- Can YouTube make revenue sharing work? I asked in January, upon the worldwide transmission of King Hurleys’ snack-sized (87 seconds) utterance straight from an elevator bank in Davos, Switzerland.The Chad Hurley induced euphoria over power to the people, monetary power to the supposedly “little” video people that is, caused many...
- Tags: YouTube, Video, User-Generated Content, Google
- Blog posts 2007-05-04
- Google's YouTube divides community: Advertising rules, not users
- Google’s YouTube blog post headline says it all: “YouTube elevates most popular users to partners.”There goes Chad’s pet “community”?While Google YouTube will undoubtedly be lauded for “finally recognizing” the hard work of dedicated YouTuber legitimate uploaders, the video sharing picture is not as pretty as it is painted.YouTube on its...
- Tags: YouTube, Video, User-Generated Content, Google, Amateur Content, Advertising
- Blog posts 2007-05-04
- Google denies Viacom copyright charges
- Google denies Viacom copyright chargesHere is the problem..."under the Hosting Safe Harbor of the 1998 Digital Millennium Copyright Act, Kwun said. Under the provision, service providers that host other people's content are "safe" from liability if they quickly remove material a content owner alleges infringes on their copyright."Apparently Google has...
- Tags: Google Inc., copyright holder, DMCA, Viacom Inc.
- Discussion threads 2007-05-01
- Excerpts from Viacom's scathing YouTube complaint
- Excerpts from Viacom's scathing YouTube complaintBlame the DMCA, not GoogleInteresting to see the wrath in action. What's clear to me at least, is that the real villain here is the DMCA. Google is just taking advantage of a loophole in the law. Viacom should be working with...
- Tags: Peer to peer (P2P), Wikipedia, YouTube Inc., P2P, Napster Inc., P2P case, Viacom Inc., Google Inc.
- Discussion threads 2007-03-13
- Feds seek middle ground in Net neutrality feud
- Feds seek middle ground in Net neutrality feudNet NeutralityAny idea that those of us who want complete net neutrality are throwing out rhetoric and fear mongering just do not understand the depth of public interest and investment in this topic. In fact the telcoms and network companies better take heed...
- Tags: Net Neutrality, network, bandwidth, Google Inc.
- Discussion threads 2007-02-13
- Photos: DIY Mentos geyser
- A science reporter for a Colorado TV station demonstrates his geyser-making device that drops Mentos candies into Diet Coke.
- Tags: photograph, DIY Mentos
- Image galleries 2007-02-13
- Can YouTube make revenue sharing work?
- In the recent Chad Hurley induced euphoria over power to the people, monetary power to the “little” video people that is, many celebrated a seemingly greater democratization of Web 2.0. As in all democracies, however, the Web 2.0 variety has a messy underbelly of conflicting motivations and inherent obstacles....
- Tags: Business Models, Web 2.0, Media, Advertising, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Self-Promotion, TV, Television, Google Software Applications, Copyright, Content, Social Networking, Social Media, YouTube Inc.
- Blog posts 2007-01-29
- Are we headed for Idiocracy?
- Jeff Chester, executive director for the Center for Digital Democracy fears for our digital destiny. Writing in Advertising Age this week, Chester wonders about the "dark side of interactive marketing:" I fear that such a powerful psychosocial stealth-marketing machine, backed by the yearly expenditure of many billions of marketing dollars,...
- Tags: Business &, Technology, marketing
- Blog posts 2007-01-12
- Ad-Tech: Web 2.0 ROI reality check
- Ad-Tech NYC was a microcosm of life in the Big Apple: maddening crowds, thousands of loud, diverse opinions, high-powered corporate suits rubbing elbows with trendy creatives, deals negotiated and parties, parties, parties!To prepare for Ad-Tech, I asked last week in “Web 2.0 hype: Popularity without profits,” is “Everyone a winner?”...
- Tags: Web 2.0, Media, Advertising, Culture, Social Web, Amateur Content, Marketing, Social Networking, Social Media
- Blog posts 2006-11-09
- Coca-Cola: Will Google Sponsored Video really sell cases of Coke?
- “Nothing happens till something is sold,” was the bottom-line assessment of John Stichweh, Director, Global Interactive Marketing, Coca Cola Company, at the "Marketing Mashups: Navigating Consumer-Driven Marketing” panel at Ad:tech today.Newly arrived at Coca-Cola, but a seasoned P & G veteran, Stichweh’s real world focus on corporate objectives for playing...
- Tags: Web 2.0, Media, Advertising, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Marketing, Self-Promotion, Social Networking, Social Media
- Blog posts 2006-11-08
- Do Google $$$ billion acquisitions kill competition?
- Can Google lock-in the online video market by a $1.65 billion Google stock acquistion of the favored video site, YouTube? Can Google muscle its way into the radio advertising market by acquiring dMarc Broadcasting for $100 million plus and buying up radio ad sales talent and radio ad inventory?NOT SO...
- Tags: Media, Advertising, Google, Video, YouTube, Brands, Google Software Applications
- Blog posts 2006-11-08
- Why Google Sponsored Video is Google business as usual
- The Fritz Grobe and Stephen Voltz “backyard scientists” schtick is part of their well-planned and precisely executed “Diet Cokes and Mentos” not quite spontaneously viral video money-making franchise.Their current “Internet world premier” of a Sequel II is a far cry from the typical “user-generated content” videos of the YouTube clip...
- Tags: video, Google Inc., Fritz Grobe, Mentos&rdquo, Voltz
- Blog posts 2006-11-01
- Web 2.0 rev share models: new democratic economy or pipe dream?
- UPDATE: "Google has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment," according to Peter Chane, a senior product manager for Google Video. In exchange, Grobe and Voltz, who saw their original offering--which...
- Tags: Web 2.0, Web, video, Revver
- Blog posts 2006-10-31
- Showing on Google Video, not YouTube (yet)
- The “Diet Coke and Mentos” guys have apparently been so consumed by making even more “soda fly out of the bottle,” that they didn’t get the memo: Google is to be the proud owner of YouTube.In “Now playing at YouTube? ‘Coke and Mentos’ vs. ‘Lazy Sunday’” I recounted last July...
- Tags: video, &ldquo, Diet Coke, Mentos&rdquo, YouTube Inc.
- Blog posts 2006-10-24
- Video podcasting
- I spent the day at Podcast Academy. I just flew down to Ontario CA this morning and then back tonight. Nice, easy in and out. Podcasting is new enough that its still changing and the Podcast Academy tends to attract repeat customers, so theres...
- Tags: podcast, video
- Blog posts 2006-09-28
- Google royalty-free content: fair use, or foul play?
- “Google aims to obtain, control and own more content, cost-free to Google, for inclusion in its core search product via a no-cost content acquisition strategy through various Google Verticals,” I postulated in “Google Verticals vs. Google.com: What is Google's end-game?”Google CEO Eric Schmidt extolled the virtues of “financial sharing” in...
- Tags: Google Inc.
- Blog posts 2006-08-05
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In this podcast Intel's Malcolm Harkins and HP's Manny Novoa chat about the latest issues in security technologies, notably the emergence of hardware assisted virtualization.
