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- Microsoft moves could spark battle for online publishers
- Microsoft's acquisition late last week of the AdECN advertising exchange is a smart move. I interviewed Bill Urschel, the founder of AdECN earlier this year.It is a company that has quietly managed to establish itself as a major real-time exchange for trading online advertising. It is a market that is...
- Tags: Yahoo, Media/Blogging, Google
- Blog posts 2007-07-30
- Social networks could reveal journalist sources
- Journalists rely heavily on their contacts to tip them off about news stories. Those contacts take a lot of time to make, and are based on trust, trust that the contacts won't get into trouble.With social networks such as LinkedIn and FaceBook, a journalist's contacts could be easily checked. What...
- Tags: New Rules, Media/Blogging, Culture
- Blog posts 2007-07-25
- FAST Search and Transfer plans ambitious online ad exchange
- FAST Search and Transfer, a leading European enterprise search company, said it will build an advertising exchange for its media company customers, who between them have an online audience that rivals Yahoo! in size.The move will help to establish it as serious contender in the battle for large media advertising...
- Tags: Yahoo, Search, Media/Blogging, Google, FAST
- Blog posts 2007-04-23
- Should we have a formal "right to respond" on the Internet?
- At the Newcomm Forum in Las Vegas this week, I kept hearing a lament that is all too common: how to deal with with negative or incorrect content about a company and its products on search engine results? Especially if those negative links are on the first page...
- Tags: Culture, Media/Blogging, New Rules, Trend watch
- Blog posts 2007-03-10
- Yakety yak - one way to monetize web 2.0
- I love to remind people that blogging is by far and away the most honest form of self promotion bar none. Because if you cant walk the walk and talk the talk it becomes very obvious--you cant fake it.About 99.999 per cent of bloggers out there make their money from...
- Tags: Silicon Valley, Search, Media/Blogging
- Blog posts 2007-02-19
- FAST AdMomentum offers web publishers their own ad network
- FAST Search and Transfer, the European based search giant, today announced software that allows online publishers to serve contextual ads to their readers. The FAST AdMomentum software could increase ad revenues by more than 200 per cent for some publishers, compared with large advertising networks such as Google AdSense and...
- Tags: Enterprise IT, Media/Blogging, New Rules, Disruptive, advertisement
- Blog posts 2007-02-05
- The mumbo jumbo of social media
- Tuesday evening I was in CNETs HQ in downtown San Francisco for my first Social Media Club experience. Social Media Club is a creation of my friends Chris Heuer and Kristie Wells, and it consists of bringing together small groups of people to discuss subjects and to share in idea...
- Tags: Media/Blogging, social media, media
- Blog posts 2007-01-18
- When it comes to media, the medium defines the DRM
- I was over at CNET on Tuesday being interviewed on video, about mobile video. I spoke about the trends, digital rights management DRM, the role of wireless carriers, media producers, and content owners.DRM is pivotal in the digital media world, it protects content. Whoever owns the dominant DRM will...
- Tags: Digital rights management (DRM), Digital media, digital-rights management, video
- Blog posts 2006-12-13
- The ZDNet blogger experiment and new launch
- [While this might seem a little strange to be writing about ZDNet and my fellow bloggers on ZDNet I think it might fly in the slightly shifted way the new media world is developing...]05-Dec-2006ZDNet Unveils the Next-Generation of Business Tech Publishing, Weaving Voice of Bloggers Around News, Product Reviews, Vendor...
- Tags: blogger, Ive, Media/Blogging, Search, Tom Foremski, ZDNet Bloggers
- Blog posts 2006-12-06
- Online ad spend increase accelerates media disruption
- Im often invited to talk to groups of people about whats going on in the media sector, and I often start with a simple observation: At no other time in our lives will we be witness to such a massively disruptive/destructive time in the media industry. Thats exciting to me...
- Tags: media, journalism, Media/Blogging, New Rules
- Blog posts 2006-11-22
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