<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://updates.zdnet.com/">
<channel>
	<title><![CDATA[mckinsey Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/mckinsey.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to mckinsey]]></description>
	<s:counts start="0" returned="20" found="101" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Senior IBM exec among those charged in Wall Street insider trading sting]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=26121]]></link>
		<description><![CDATA[Greed on Wall Street has landed six people - including a long-time, high-level IBM executive - in handcuffs after the FBI charged them with being involved with "the largest hedge fund insider trading case in history."    In all, the six netted illegal profits of more than $20...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 16 Oct 2009 12:31:21 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/hedge+fund.html"><![CDATA[Hedge Fund]]></category>
		<category domain="http://updates.zdnet.com/tags/fbi.html"><![CDATA[FBI]]></category>
		<category domain="http://updates.zdnet.com/tags/wall+street.html"><![CDATA[Wall Street]]></category>
		<category domain="http://updates.zdnet.com/tags/advanced+micro+devices+inc..html"><![CDATA[Advanced Micro Devices Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/chiesi.html"><![CDATA[Chiesi]]></category>
		<category domain="http://updates.zdnet.com/tags/moffat.html"><![CDATA[MOFFAT]]></category>
		<category domain="http://updates.zdnet.com/tags/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AMD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">AMD,IBM</category>
	</item>
	<item>
		<title><![CDATA[McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17915-0.html?forumID=1&threadID=69030&messageID=1319203&start=0]]></link>
		<description><![CDATA[New BusinessI recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.Patriciahttp://dataentryjob-s.com]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 10 Sep 2009 22:28:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[blog]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/consulting.html"><![CDATA[consulting]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
	</item>
	<item>
		<title><![CDATA[McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=870]]></link>
		<description><![CDATA[    McKinsey, the venerable management consulting company, has produced their second piece of 'Web 2.0 in business' research this year. This is arguably a sign of the rapid maturation of the 2.0 technology and associated (and I'd argue more important) change management sector: the pricey consulting company...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Sep 2009 22:56:09 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/consulting.html"><![CDATA[Consulting]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
	</item>
	<item>
		<title><![CDATA[Your Analyst Firm Pitch]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sommer/?p=592]]></link>
		<description><![CDATA[(Question: Do you have anything new and interesting to say?)    One of my old Marketing clients recently rang me up. They were prepping for a briefing call with an IT analyst firm. The lead Marketing exec wanted to run by me his thoughts for a presentation deck...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 27 Aug 2009 09:15:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/analyst.html"><![CDATA[Analyst]]></category>
		<category domain="http://updates.zdnet.com/tags/firm.html"><![CDATA[Firm]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/brian+sommer.html"><![CDATA[Brian Sommer]]></category>
	</item>
	<item>
		<title><![CDATA[News to know: FCC and Apple, AT&T; Windows 7; SAP; iPhoto vs. Picasa]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=22046]]></link>
		<description><![CDATA[Here are todayâ€™s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNETâ€™s around-the-Web tech coverage.    Larry Dignan: FCC eyes AT&T, Apple rejection of Google Voice apps full text of letters    	Garett Rogers: Apple and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Aug 2009 02:00:38 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+picasa.html"><![CDATA[Google Picasa]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+iphoto.html"><![CDATA[Apple iPhoto]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+7.html"><![CDATA[Microsoft Windows 7]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">AAPL,T,GOOG,SAP</category>
	</item>
	<item>
		<title><![CDATA[McKinsey: Saving energy could have huge economic impact]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13603-0.html?forumID=1&threadID=67394&messageID=1278628&start=0]]></link>
		<description><![CDATA[McKinsey: Saving energy could have huge economic impactPlease, no more added bureaucracyThere will always be savings that can be extracted, but the crux is at what cost.  To take a very simple example, electricity here in the Pacific NW is $0.10/KWH.  Suppose tomorrow the price was suddenly $10...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 31 Jul 2009 09:17:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/saving+energy.html"><![CDATA[Saving Energy]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
	</item>
	<item>
		<title><![CDATA[McKinsey: Saving energy could have huge economic impact]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=6368]]></link>
		<description><![CDATA[Forget carbon footprint measures for a moment. How much money could be poured back into the U.S. economy if people spent more time worrying about wasted energy consumption?    McKinsey & Company has come up with a number in a new report about "unlocking energy efficiency in the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 31 Jul 2009 05:26:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/energy+efficiency.html"><![CDATA[Energy Efficiency]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/energy+consumption.html"><![CDATA[Energy Consumption]]></category>
		<category domain="http://updates.zdnet.com/tags/heather+clancy.html"><![CDATA[Heather Clancy]]></category>
	</item>
	<item>
		<title><![CDATA[Best Practices in Carbon Footprint Modeling: Going Beyond Inventories and Calculations]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1140149]]></link>
		<description><![CDATA[Off late highly competitive economy presents many obstacles to profitable growth and customer retention. In a 2008 McKinsey Quarterly article, "Business Strategies for Climate Change," the authors explain: "... the winners will be companies that reposition themselves to seize the opportunities of a low-carbon future." This statement has been echoed...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon+footprint.html"><![CDATA[Carbon Footprint]]></category>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/modeling.html"><![CDATA[Modeling]]></category>
		<category domain="http://updates.zdnet.com/tags/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[Sustainability: More Capitalist Than Jack Welch?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=513]]></link>
		<description><![CDATA[What's wrong with this picture? At a time where more leading companies than ever are integrating sustainability, not just into their mid term strategy but into the core of their business models, Jack Welch sits awkwardly on the landscape. Jack and Suzy Welch published a missive on sustainability in Business...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 05 Jun 2009 02:54:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/jack+welch.html"><![CDATA[Jack Welch]]></category>
		<category domain="http://updates.zdnet.com/tags/csr.html"><![CDATA[CSR]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
	</item>
	<item>
		<title><![CDATA[Google replies to cloud computing concerns]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=63942&messageID=1186759&start=0]]></link>
		<description><![CDATA[Google replies to cloud computing concernsPeople generally use private vehicles ...... but take mass transit when it makes sense. There is no reason to believe all computing will be moved to public clouds. One other thing: the transportation industry is far more ancient than any utility industry.RE: Google replies to...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 29 Apr 2009 10:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/managed+hosting.html"><![CDATA[Managed hosting]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing+concern.html"><![CDATA[cloud computing concern]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[cloud computing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/outsourcing.html"><![CDATA[outsourcing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google replies to cloud computing concerns]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=17167]]></link>
		<description><![CDATA[A post on this blog last week asked the question: Is adopting the cloud a money-losing mistake?    After all, a McKinsey & Co. study called "Clearing the Air on Cloud Computing" concluded that adoption of the cloud model would be a money-losing mistake for most large corporations...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Apr 2009 09:34:38 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/data+center.html"><![CDATA[Data Center]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud.html"><![CDATA[Cloud]]></category>
		<category domain="http://updates.zdnet.com/tags/data+centers.html"><![CDATA[Data Centers]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">GOOG,IBM</category>
	</item>
	<item>
		<title><![CDATA[Women Tech Executive Roundtable: Whatâ€™s Top of Mind in 2009]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=17089]]></link>
		<description><![CDATA[In this episode of the Churchill Club podcast series, tech leaders talk about the current trends and the business environment for female technology executives.    Ann Winblad, partner of Hummer Winblad Venture Partners, moderated a panel with the following speakers:    	Janaki Akella, Principal, McKinsey &...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 09:53:29 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/women.html"><![CDATA[Women]]></category>
		<category domain="http://updates.zdnet.com/tags/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://updates.zdnet.com/tags/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[Comments on VMware vSphere Launch]]></title>
		<link><![CDATA[http://blogs.zdnet.com/virtualization/?p=882]]></link>
		<description><![CDATA[From time to time, I am sent proactive, preemptive commentary from a supplier. That supplier hopes to focus my attention on something, change my opinion to something closer to their opinion, or in some other away have an impact on my research.Â  Since I'm open to learn from executives, I...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 24 Apr 2009 03:00:24 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/vmware+inc..html"><![CDATA[VMware Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud.html"><![CDATA[Cloud]]></category>
		<category domain="http://updates.zdnet.com/tags/time-to-value+public+cloud.html"><![CDATA[Time-to-Value Public Cloud]]></category>
		<category domain="http://updates.zdnet.com/tags/managed+hosting.html"><![CDATA[Managed Hosting]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/dan+kusnetzky.html"><![CDATA[Dan Kusnetzky]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VMW</category>
		<category domain="tickers">VMW</category>
	</item>
	<item>
		<title><![CDATA[Is adopting the cloud a money-losing mistake?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=16384]]></link>
		<description><![CDATA[Everything is in the cloud.    It certainly feels that way, even though it's patently untrue. Cloud computing is everywhere, it's a buzzword, it's on the tip of everyone's tongues. To the cloud, I say! To the cloud!    But new research from McKinsey & Co....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Apr 2009 07:51:46 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/data+center.html"><![CDATA[Data Center]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud.html"><![CDATA[Cloud]]></category>
		<category domain="http://updates.zdnet.com/tags/data+centers.html"><![CDATA[Data Centers]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/andrew+nusca.html"><![CDATA[Andrew Nusca]]></category>
	</item>
	<item>
		<title><![CDATA[Higher Customer Profits, Lower Risk: IBM Cognos Performance Perspectives Series]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1140091]]></link>
		<description><![CDATA[What's top of mind for retail banks? More often than not, the focus is on customer profitability and risk management. Customers are key to higher branch profits. So it's no surprise that more financial institutions are looking to improve the client experience. But success depends on gaining customer insight. If...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/bank.html"><![CDATA[Bank]]></category>
		<category domain="http://updates.zdnet.com/tags/cognos+inc..html"><![CDATA[Cognos Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">COGN</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">COGN,IBM</category>
	</item>
	<item>
		<title><![CDATA[Aligning Business Process Management, Service-Oriented Architecture, and Lean Six Sigma for Real Business Results]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1140105]]></link>
		<description><![CDATA[Lean Six Sigma LSS produces real results in difficult economic times by uncovering process waste, reducing non-value adding activity, and increasing productivity. The benefits are even felt in IT. According to the consulting firm McKinsey & Company, "Companies can reduce application development and maintenance costs by up to 40%." That...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 16 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://updates.zdnet.com/tags/application+development.html"><![CDATA[Application Development]]></category>
		<category domain="http://updates.zdnet.com/tags/bpm.html"><![CDATA[BPM]]></category>
		<category domain="http://updates.zdnet.com/tags/lean+six+sigma.html"><![CDATA[Lean Six Sigma]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-Oriented Architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/software+development.html"><![CDATA[Software Development]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/middleware.html"><![CDATA[Middleware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web Services]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[What Cisco???s EnergyWise technology means to Green IT]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17930-0.html?forumID=1&threadID=61699&messageID=1136807&start=0]]></link>
		<description><![CDATA[What Cisco???s EnergyWise technology means to Green ITUsing IT to make a bigger impact on energy usageGreat blog post! My name is Jennifer Geisler and I am senior marketing manager at Cisco. I find interest in your quote from Forrester research that the top motivation for pursuing Green IT is...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 06 Mar 2009 14:24:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/energy+usage.html"><![CDATA[energy usage]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[information technology]]></category>
		<category domain="http://updates.zdnet.com/tags/green+it.html"><![CDATA[Green IT]]></category>
		<category domain="http://updates.zdnet.com/tags/motivation.html"><![CDATA[motivation]]></category>
	</item>
	<item>
		<title><![CDATA[Do We Really NEED CRM 2.0?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/crm/?p=302]]></link>
		<description><![CDATA[(I'm taking a weird or, to make that more polite, unusual step and publishing this at both PGreenblog and ZDNET because it impacts both audiences. Honestly, I'm not being lazy. I swear....okay, maybe a little)    For the last several weeks, I've been thinking over what CRM 2.0...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 06 Mar 2009 03:29:22 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/crm+2.0.html"><![CDATA[CRM 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+claim.html"><![CDATA[Marketing Claim]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+greenberg.html"><![CDATA[Paul Greenberg]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+greenberg.html"><![CDATA[Paul Greenberg]]></category>
	</item>
	<item>
		<title><![CDATA[Green is still Gold (But Beware of the Politics of Gesture)]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=132]]></link>
		<description><![CDATA[Foolhardy it may be to go out on a limb here to take on my boss (in this carnation I mean my editor, Larry Dignan) and a force of natureÂ that isÂ my fellow ZDNET bloggerÂ Dennis Howlett but I have to disagree with both on the subject ofÂ viability of the green market....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 28 Feb 2009 19:28:49 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/gesture.html"><![CDATA[Gesture]]></category>
		<category domain="http://updates.zdnet.com/tags/dennis.html"><![CDATA[Dennis]]></category>
		<category domain="http://updates.zdnet.com/tags/hugh+mcleod.html"><![CDATA[Hugh McLeod]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[What Ciscoâ€™s EnergyWise technology means to Green IT]]></title>
		<link><![CDATA[http://blogs.zdnet.com/forrester/?p=151]]></link>
		<description><![CDATA[To date, IT pros have given very little attention to the â€œgreeningâ€ of the network. Why? Three words: follow the money. According to recent Forrester research, the top motivation for pursing Green IT is to â€œreduce the energy-related costs of operating IT.â€ And when compared to other IT energy-drawing assets...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Feb 2009 20:04:30 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/green+it.html"><![CDATA[Green IT]]></category>
		<category domain="http://updates.zdnet.com/tags/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/energy.html"><![CDATA[Energy]]></category>
		<category domain="http://updates.zdnet.com/tags/energywise.html"><![CDATA[EnergyWise]]></category>
		<category domain="http://updates.zdnet.com/tags/energy+consumption.html"><![CDATA[Energy Consumption]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/doug+washburn.html"><![CDATA[Doug Washburn]]></category>
		<category domain="http://updates.zdnet.com/tags/doug+washburn.html"><![CDATA[Doug Washburn]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
		<category domain="tickers">CSCO</category>
	</item>
</channel>
</rss>
