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	<title><![CDATA[mcdonald's corp. Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/mcdonald%27s+corp..html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to mcdonald's corp.]]></description>
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		<title><![CDATA[The key to understanding Google - CEO admits it is a media company]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11474-0.html?forumID=1&threadID=70247&messageID=1346690&start=0]]></link>
		<description><![CDATA[that's not the main pointThe main point is that FOSS enabled Google to make tons of money by leveraging the community and media companies failed to jump into this bandwagon.Thanks for the confirmationGlad you took the time to make it even more obvious.But - "they" still won't believe you ...RE:...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 12 Oct 2009 07:33:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">GOOG,MCD</category>
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		<title><![CDATA[Gartner's CIO pep talk: Make a difference or be automated (or worse)]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10376]]></link>
		<description><![CDATA[Gartner analyst Mark McDonald late Sunday laid out the chief information officer agenda for 2009 and the big theme is that tech executives need to make a business difference or fade away. Why? Companies have other options--software as a service, cloud computing and shared services--that could deliver more value than...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Oct 2008 03:00:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/gartner+inc..html"><![CDATA[Gartner Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">IT,MCD</category>
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		<title><![CDATA[Zune 3.0 now available, also get free WiFi access at McDonald's]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12553-0.html?forumID=1&threadID=52015&messageID=979001&start=0]]></link>
		<description><![CDATA[Zune 3.0 now available, also get free WiFi access at McDonald'sZune 3.0 now available, also get free WiFi access at McDonald'sYuck, McDonalds.  The ones in this area had wifi for a while, not sure if it was free or not.McDonalds vs. Starbucks; Zune vs. iPodInteresting.  Remember those McDonalds...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 16 Sep 2008 08:33:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/wireless+lans.html"><![CDATA[Wireless LANs]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+zune.html"><![CDATA[Microsoft Zune]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/zune+3.0.html"><![CDATA[Zune 3.0]]></category>
		<category domain="http://updates.zdnet.com/tags/wifi+access.html"><![CDATA[WiFi Access]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Zune Wi-Fi coming to a McDonald's near you]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13615-0.html?forumID=1&threadID=52013&messageID=978971&start=0]]></link>
		<description><![CDATA[Zune Wi-Fi coming to a McDonald's near youZune Wi-Fi coming to a McDonald's near youSounds good in theory, but one small problem.  Who goes to McDonalds anymore?wellThe McDonalds around here are usually busy.  The problem is, it's usually the drive through that's busy.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 16 Sep 2008 08:31:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/wireless+lans.html"><![CDATA[Wireless LANs]]></category>
		<category domain="http://updates.zdnet.com/tags/zune+wi-fi.html"><![CDATA[Zune Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+zune.html"><![CDATA[Microsoft Zune]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Zune Wi-Fi coming to a McDonald's near you]]></title>
		<link><![CDATA[http://blogs.zdnet.com/gadgetreviews/?p=355]]></link>
		<description><![CDATA[Ronald McDonald, meet your match.    Microsoft released today a free software update that will allow users of Zune, the best little media player no one seems to care about, to wirelessly stream and download music from the Zune Marketplace store on the go, tag and purchase songs...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 16 Sep 2008 07:46:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+zune.html"><![CDATA[Microsoft Zune]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
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		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/andrew+nusca.html"><![CDATA[Andrew Nusca]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
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		<title><![CDATA[Zune 3.0 now available, also get free WiFi access at McDonald's]]></title>
		<link><![CDATA[http://blogs.zdnet.com/mobile-gadgeteer/?p=1457]]></link>
		<description><![CDATA[Microsoft announced the Zune 3.0 software last week and today you can download and install the new desktop and Zune device software update. I just finished installing the desktop software and plan to update my black 4GB Zune soon too. The Zune 3.0 software includes Buy from FM, wireless access...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 16 Sep 2008 07:07:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+zune.html"><![CDATA[Microsoft Zune]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless+lans.html"><![CDATA[Wireless LANs]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[Wireless]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/matthew+miller.html"><![CDATA[Matthew Miller]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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	<item>
		<title><![CDATA[Retail+displays+transform+transactions+and+markets]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11515-0.html?forumID=1&threadID=44263&messageID=817752&start=0]]></link>
		<description><![CDATA[Retail+displays+transform+transactions+and+marketsSoon I shouldn't look down...... in order to avoid seeing ads.  I wonder how many accidents will be caused by people looking away to avoid advertising and so overlooking important information, like an oncoming automobile.  Even if laws are necessary, avoidance shouldn't be dangerous.Also, you do realize that...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 11 Feb 2008 15:05:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Top 25 advertisers in African American media]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=13831]]></link>
		<description><![CDATA[With $89.7 mln in spending, Procter & Gamble is the largest advertiser targeting African American consumers, according to Nielsen Company. McDonald&#8217;s is second with $37.7 mln, followed by Johnson and Johnson with $36.1 million in total spending for the 12 months October 2006 through September 2007. Collectively, top 25 advertisers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 05 Feb 2008 15:59:09 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/category.html"><![CDATA[Category]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
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		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Has McDonald's found the networked kitchen of the future?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=5630]]></link>
		<description><![CDATA[McDonald's is networking its kitchen equipment to save energy, use powerlines more effectively and save some dough. Using gear from a company called Echelon McDonald's plans to network its kitchen equipment to manage energy use and cut maintenance costs through networked powerlines.In a statement, Echelon noted that McDonald's kitchen equipment...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Jul 2007 15:48:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/it+management.html"><![CDATA[IT Management]]></category>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware+infrastructure.html"><![CDATA[Hardware Infrastructure]]></category>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
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	<item>
		<title><![CDATA[FTC nails online music store vendor BurnLounge as pyramid]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11155-0.html?forumID=1&threadID=35051&messageID=645647&start=0]]></link>
		<description><![CDATA[FTC nails online music store vendor BurnLounge as pyramidFTC/BurnLounge - Follow the MoneyWhenever a government agency like the FTC goes after someone like BurnLoungeand before you make a personal judgment about the merits of the underlying issue; it's always best to ask yourself: "If the FTC is successful in shutting...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 15 Jun 2007 08:25:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/online+music.html"><![CDATA[online music]]></category>
		<category domain="http://updates.zdnet.com/tags/burnlounge.html"><![CDATA[BurnLounge]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+itunes.html"><![CDATA[Apple iTunes]]></category>
		<category domain="http://updates.zdnet.com/tags/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Behind Google's German courtroom battle]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=25202&messageID=472777&start=0]]></link>
		<description><![CDATA[Behind Google's German courtroom battleAh how quickly things changeGoogle go from "do no evil" alternative types to trying to crush small businesses. If only they hadn't said they would "do no evil" then one could simply view them as a big business doing what big business always does, instead they...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 14 Sep 2006 05:21:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/american+corporation.html"><![CDATA[American Corporation]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">GOOG,MCD</category>
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	<item>
		<title><![CDATA[Incoming Nortel CEO sued by Motorola]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1035-0.html?forumID=1&threadID=14374&messageID=288374&start=0]]></link>
		<description><![CDATA[Incoming Nortel CEO sued by MotorolaAmerica has become a hog farm.Suey, suey, suey.  And the lawyers are making a killing.The US way of protectionismThe US is using its expensive lawsuits in may areas as a form of protectionism.  Nortel being Canadian has more chances to be condemn by...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 20 Oct 2005 05:20:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/nortel+networks+corp..html"><![CDATA[Nortel Networks Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NT</category>
		<category domain="tickers">MCD,MOT,NT</category>
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	<item>
		<title><![CDATA[Yahoo IM users get more than they bargained for]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=13101&messageID=260838&start=0]]></link>
		<description><![CDATA[Yahoo IM users get more than they bargained forThat's nothing...While this is sneaky and very poor business and a great way to tick off your users, at least they provide a working option to not install this malware. Anybody who simply opts for the default install without checking the custom...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 01 Sep 2005 23:43:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/spyware%252c+adware+%2526+malware.html"><![CDATA[Spyware, adware & malware]]></category>
		<category domain="http://updates.zdnet.com/tags/cyberthreats.html"><![CDATA[Cyberthreats]]></category>
		<category domain="http://updates.zdnet.com/tags/now+it.html"><![CDATA[Now IT]]></category>
		<category domain="http://updates.zdnet.com/tags/im.html"><![CDATA[IM]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/eula.html"><![CDATA[EULA]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo+im.html"><![CDATA[Yahoo IM]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MCD,YHOO</category>
	</item>
	<item>
		<title><![CDATA[McDonald's orders drive-through outsourcing]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9595-0.html?forumID=1&threadID=8856&messageID=177183&start=0]]></link>
		<description><![CDATA[McDonald's orders drive-through outsourcinglike this will helpMy receipt already is correct, so they heard what I wanted, and yet the bag still lacks what I ordered. I'm not just picking on McDonald's, most fast food places mess up my orders.North Dakota TodayHey,India tomorrow.This is quite possibly one of the goofiest...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 11 Mar 2005 07:23:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/salary.html"><![CDATA[salary]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/window.html"><![CDATA[window]]></category>
		<category domain="http://updates.zdnet.com/tags/outsourcing.html"><![CDATA[outsourcing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[Hacker fries McDonald's site]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1009-0.html?forumID=1&threadID=7216&messageID=145330&start=0]]></link>
		<description><![CDATA[Hacker fries McDonald's siteWhat do you expect?That's what happens when you host your site on Windows 2000.http://uptime.netcraft.com/up/graph/?host=www.mcdonalds.com.cnSome people never learn.Excuse me...But I ordered this website with NO hackers, light on pop-ups, and extra quality.  And my fries were a little cold, and the soda is flat.This is the last...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 27 Dec 2004 20:18:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/hacking.html"><![CDATA[Hacking]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/chineese.html"><![CDATA[Chineese]]></category>
		<category domain="http://updates.zdnet.com/tags/hacker.html"><![CDATA[hacker]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MCD,MSFT</category>
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	<item>
		<title><![CDATA[McDonald's: Would you like a song with that?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=3618&messageID=74451&start=0]]></link>
		<description><![CDATA[McDonald's: Would you like a song with that?Keep the Disney contractThat is the only reason my kid likes Mickey D's and the only reason I go into the place. If they keep the movie tie-in toys AND have the Sony code promo, I may go in more often. To really...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 03 Jun 2004 14:11:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/movie.html"><![CDATA[movie]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Wayport, McDonald's cook up hot-spot deal]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9584-0.html?forumID=1&threadID=3480&messageID=71853&start=0]]></link>
		<description><![CDATA[Wayport, McDonald's cook up hot-spot dealNow we can realllllly get  fat!!!!Sit in mickey dee's brosing the net and slamming whoppers, were done for.How many Laptops do you see in McDonalds?I mean it's just no the crowd for that. Mom and the kids mostly. An why would you put you...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 25 May 2004 07:26:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/wayport.html"><![CDATA[Wayport]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[McDonald's to serve $2.95 WiFi]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9584-0.html?forumID=1&threadID=2764&messageID=58354&start=0]]></link>
		<description><![CDATA[McDonald's to serve $2.95 WiFiNot much of a selling point$3 for 2 hrs is more than I need.  If I'm at McDonalds for 2 hrs, my life is hell.  I want to pay 50 cents for 30 minutes or maybe 75 cents but that's really all I want....]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 14 Apr 2004 13:07:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/wireless+lans.html"><![CDATA[Wireless LANs]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[Wayport fries competition for McDonald's bid]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9584-0.html?forumID=1&threadID=2728&messageID=57787&start=0]]></link>
		<description><![CDATA[Wayport fries competition for McDonald's bidThis a nightmareWith more and more of these hot-spot zones opening up that means more laptops conecting to untrusted networks during off hours or time out of the office. This means more exporsure to viruses!How about this?Try serving edible and tasty food rather than supply...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 13 Apr 2004 10:03:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/wireless+lans.html"><![CDATA[Wireless LANs]]></category>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/mcd.html"><![CDATA[McD]]></category>
		<category domain="http://updates.zdnet.com/tags/wayport.html"><![CDATA[Wayport]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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	<item>
		<title><![CDATA[McDonald's: Some Apple downloads with that?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9584-0.html?forumID=1&threadID=353&messageID=5723&start=0]]></link>
		<description><![CDATA[McDonald's: Some Apple downloads with that?First the Big Mac sandwichThen the Big Mac Supercomputer... brrrr *shiver*  who knows what this may lead to.Itunes is the Best!I'm one of those people who try everything as soon as it comes out. While there were some things to like about eMusic, ITunes...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 06 Nov 2003 14:21:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital media]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+itunes.html"><![CDATA[Apple iTunes]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+downloads.html"><![CDATA[Apple Downloads]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">AAPL,MCD</category>
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