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Value in hospital branding: Branding is a hush-hush topic among hospital administrators. Most prefer to think of reputation. That's different. You throw out a name at someone, they nod, and that's a good reputation. They throw a name at you, that's branding. Individuals like Rusty...; Tags: brand, mayo clinic, technology, no., branding, marketing, dana blankenhorn; Blog posts 2008-02-28
Mayo to brand Microsoft health site: The Mayo Clinic will lend its brand name to Microsoft's consumer health site. This is not the only Mayo-technology tie-up you have seen here. There is ongoing work with IBM in medical imaging and in data-mining. While the clinic is best-known as being in...; Tags: brand, mayo clinic, martha stewart, health care, microsoft corp., vertical industries, benefits, healthcare, enterprise software, software, human resources, dana blankenhorn; Blog posts 2008-01-28
Big fish hospital, big fish vendor: The alliance of the Mayo Clinic and IBM, first announced in 2004, was expanded yesterday with a medical imaging initiative aimed at speeding-up diagnoses. As the epic Seinfeld episode noted almost 15 years ago, "not that there's anything wrong with that." Which was then, and is now,...; Tags: alliance, hospital, mayo clinic, microsoft corp., computing, ibm corp., healthcare, strategy, management, dana blankenhorn; Blog posts 2008-01-09

Additional Resources

Psst. Want a free Electronic Medical Records system?: Psst. Want a free Electronic Medical Records system?Medical Record MiningHow can you mine the medical records if the data is caputured and stored as plain text?OpenEMRIf you really want a free EMR solution then look no further than [url=http://www.openemr.net/index.jsp]OpenEMR[/url] no ads and it is free unless you need support then...; Tags: openemr, electronic medical records system, psst; Discussion threads 2008-07-31
The Techie Hall of Shame: A SFGate story began this week with the all-too-familiar line--"A disgruntled computer engineer..." before going on to list the disgrace of the day, in this case virtually commandeering San Francisco's new multimillion-dollar computer network and hacking it to deny access to top administrators. He's now locked up with a $5...; Tags: network, computer, productivity, networking, security, deb perelman; Blog posts 2008-07-16

Must diabetes drugs prove heart benefits?: Steven Nissen of the Cleveland Clinic, who blew the whistle on Avandia last year, recently told an FDA panel they must "rule out some level of harm" to the heart before approving any new diabetes drug. by Dana Blankenhorn; Tags: heart, benefit, federal government, government, dana blankenhorn; Blog posts 2008-07-02
What putting off health care means: What putting off health care meansPreventionI used to get severe headaches occasionally migraine whenever the weather changed. If a thunderstorm was coming, I would get a bad headache. When the weather was turning nice again, I would get a severe headache. I had a couple of dental...; Tags: vertical industries, health care, insurance; Discussion threads 2008-06-30
Cleveland Clinic adds Weight Watchers to branding effort: In addition to RealAge, the Cleveland Clinic has added a second wellness brand to its line-up -- WeightWatchers. by Dana Blankenhorn; Tags: brand, cleveland clinic, branding, marketing, dana blankenhorn; Blog posts 2008-06-30
ClinicDB (exe): ClinicDB is a Medical Office Software for Small-Large Clinic that contain all the Clinical, and operational elements for a successful running Medical Practice. ClinicDB offers an easy to use Windows interface For Single and Multiple Practice to Manage Electronic Medical Record With This Handy patients program, you can rapidly and...; Tags: patient, atsoft, clinicdb, e-health, microsoft windows, healthcare, operating systems, software; Software downloads 2008-06-23
GSMs offer new link between Alzheimer's and heart disease: GSMs offer new link between Alzheimer's and heart diseaseYou've got it wrong!The "plaque" that forms in Alzheimer's disease brains is biochemically and pathologically completely different than the "plaques" that form in arteries with atherosclerosis. The link between these two conditions and treatment thereof that is implied in this article...; Tags: alzheimer's disease, gsm; Discussion threads 2008-06-14
Health care debate not really about costs: Health care debate not really about costsThis is where you lostall your credibility and turned into nothing more than a propagandist:"And they are paying for this lack of coverage, sometimes, with their lives."People die every day in your socialist utopia nations while waiting for needed health services. In the good...; Tags: vertical industries, healthcare, government, health care; Discussion threads 2008-06-10
Carena creates corporate concierge health service: Here's another way to healthier employees. You give them a phone number. They call when someone in the house is sick. A nurse can walk a patient through first aid, make sure they get to an emergency room, or have a doctor come visit. ...; Tags: patient, health service, doctor, health care, carena, mike viles, wiles, patient interaction, dana blankenhorn; Blog posts 2008-06-07
Viet-era vets support Iraq war PTSD claims: After the Vietnam War it took some veterans decades to get their PTSD acknowledged and treated. (Art by Shaun Mullen of Kikoshouse.) Medication, therapy and even religion can all help, but it's a lifetime condition. The memories last a lifetime. Many Vietnam-era veterans are...; Tags: veteran, ptsd, va, government, benefits, vertical industries, human resources, enterprise software, software, dana blankenhorn; Blog posts 2008-06-06
The value in name patients: The value in name patientsYour assuming of course ....... that the surgery is successfull. What if he dies on the table or within 60 days after? Will people still want to use Duke?Probably won't make any difference unless...Dr. Friedman severely blunders. According to this article:http://www.washingtonpost.com/wp-dyn/content/article/2008/06/02/AR2008060200926.html?hpid=moreheadlinesthis is very...; Tags: friedman, patient, kennedy, surgery; Discussion threads 2008-06-02
Got science?: Got science?Great article!I'd love to believe that a political regime change (that we'll hopefully see in November) can bring us some progress in this area. Hopefully not more business as usual if the Dems can be believed. We'll see.Chris DawsonLeading Nuclear Research is now done in...India.Remember when the...; Tags: nuclear research, ozone, thomas jefferson; Discussion threads 2008-05-30
Ready for a rebate on that X-Ray?: It always surprises me how little merchandising goes on in the medical space. It surprises Herb Singh left too. So the Austin-based urologist has done something about it, launching Docmos, a service which aims to give consumers better deals and radiation experts some marketing support. ...; Tags: patient, physician, pictures, dana blankenhorn; Blog posts 2008-05-29
alloFactor FREE Practice Management & EMR Software (exe): alloFactor is the only free medical practice management software that has integrated clinic functions including scheduling, registration, billing, EMR, reporting and patient statements. It supports all electronic payer transactions including claim submission, ERA posting and eligibility verification. alloFactor is a secure, hosted solution eliminating the need to purchase expensive hardware...; Tags: software, patient, billing, medical practice management, allofactor; Software downloads 2008-05-29
Is RealAge a big time brand?: One curious fact about the medical industry is its shortage of big time brands. As my friend Rob Frankel likes to explain it, a big time brand is perceived as the only solution to a defined problem. So you're sick, you need a doctor, what brand hits...; Tags: brand, health care, realage, branding, marketing, dana blankenhorn; Blog posts 2008-05-27
XenDesktop, VDI, SolidICE offer benefits but no panacea for IT managers: I am always skeptical about new technologies that "threaten" to transform the traditional PC desktop. In my 20 years following the PC industry, I've seen them all – server-based models, thin clients, application streaming technologies, hosted ASP and newer software-as-a-service models, even Linux. I still use a...; Tags: desktop management, benefit, server, scriptstart, leostream, desktops, hardware, paula rooney; Blog posts 2008-05-20
Google Health most significant GOOG business launch since AdWords: I was at the Googleplex Monday morning for a briefing on GOOG's improvements in search, and more importantly, the official roll out of Google Health. Google had invited representatives some of the largest medical establishments and medical service providers to talk about the service. ...; Tags: google inc., google adwords, health care, goog, vertical industries, benefits, healthcare, enterprise software, software, human resources, tom foremski; Blog posts 2008-05-19