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Microsoft shares rosy update on its in-game advertising strategy

Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties. Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director...

Tags: Games, strategy, advertisement, Hays, Massive Inc., in-game advertising, Microsoft Corp.

Blog posts 2007-03-15

Google to acquire in game advertising company

The Wall Street Journal reports that Google could announce the acquisition of in game advertising company, Adscape Media, as early as next week.Adscape Media, based in San Francisco, has created an advertising platform that enables advertisers to place static or dynamic ads in PC, console and cellular platforms. They...

Tags: Google AdWords, Google Inc., game advertising company, advertisement, Adscape Media

Blog posts 2007-01-21

Additional Resources

eBay names Sun veteran head of data center strategy

EBay has appointed Dean Nelson, a Sun Microsystems veteran, to be in charge of its data center strategy. Nelson will be senior director of global data center strategy, architecture and operations. Nelson is founder of Data Center Pulse, a non-profit data center industry group. ...

Tags: Strategy, Data Center, Sun Microsystems Inc., eBay Inc., Dean Nelson, Data Centers, Storage, Hardware, Data Management, Larry Dignan

Blog posts 2009-09-08

Bill.com hits the banks when they're down

Bill.com hits the banks when they're downFees?My bank has web bill pay for free and ACH transfers are free as well. What kind of banks are these people using? lol.PatentsI'm sure someone has a patent on this idea, and they're waiting for critical mass to be achieved.RE: Bill.com hits the...

Tags: Financial services, bank, Bill.com, ACH

Discussion threads 2009-07-23

CollegeNET ends the thick/thin letter game

Do you remember the waiting game after you'd applied to college? Checking the mail every day, waiting for that letter? Would it be thick or thin? Because everyone knew that a thin letter would read somewhere along the lines of "We regret to inform you that you do not...

Tags: Game, Admission, CollegeNET, E-mail, Portals, Web Technology, Internet, Sales Force Management, Online Communications, Sales, Christopher Dawson

Blog posts 2009-07-22

Massive Consolidation and Virtualization Effort Drives Up to a 35 Percent Drop in IT Costs

Siemens IT Solutions and Services, Inc. Siemens has provided external customers with state-of-the-art IT for over 25 years. In 2007, it also took on the task of managing operations for all 12 of Siemens operating companies' U.S. data centers as well as a widely distributed assortment of local IT operations....

Tags: Drives Inc., Siemens AG, Information Technology, Consolidation, IT Cost, Intel Corp., Data Centers, Cloud Computing, Virtualization, Storage Management, Utility Computing, Storage, Servers, Hardware, Data Management

Case studies 2009-07-01

The Fatal Pitfalls in Wireless Handset Outsourcing

The massive worldwide economic crisis has disrupted the ecosystem of the mobile handset value chain. OEMs (e.g. Nokia and Motorola) are now launching rounds of layoffs, restructuring and refocusing on core competencies instead of boasting their latest acquisitions, expansions and record-high shipments. On the other hand, both Electronic Manufacturing Service...

Tags: Mobile, Value Chain, Handset, Wireless Handset, Wireless, iSuppli Corp., Supply Chain Management (SCM), Channel Management, Cellular Phones, Managed Hosting, Enterprise Software, Software, Marketing, Consumer Electronics, Personal Technology

White papers 2009-04-08

Gemstone Gemfire Enterprise

I had the opportunity to speak with Gemstone Systems' Richard Lamb, President, and Raj Kulkarni, COO, about Gemfire Enterprise. This product appears to take lessons from the grid computing world to expand levels of performance and scalability dramatically. They appeared to deal pretty well with my bad puns and I...

Tags: Gemfire, Data, GemStone, Data Fabric, Data Management, Storage, Databases, Hardware, Enterprise Software, Software, Dan Kusnetzky

Blog posts 2009-01-21

With HP Database Archiving Software, Ten Ren Tea Inc. Overcomes a Massive Storage Issue and Improves Operational Efficiency

Founded in Gangshan, Kaohsiung County in 1953, Ten Ren Tea has grown rapidly to become a network of 134 franchisees both at home and abroad in 2007. Ten Ren Tea wanted to improve data storage efficiency and speed up ERP operation. Ten Ren Tea establish HP Database Archiving software for...

Tags: Software, Hewlett-Packard Co., Storage Management, Storage, Hardware

Case studies 2009-01-01

The Simpsons lampoon Apple

No one is safe from satire on The Simpsons. The animated series, which just began its 20th season, has lampooned just about every large company, celebrity and pretty much every aspect of pop culture. Last night's episode featured a six minute segment that parodied Apple Inc. at...

Tags: Apple Inc., Episode, Corporate Communications, Marketing, Jason D. O'Grady

Blog posts 2008-12-01

Microsoft: shaky future or rocking and rolling?

Microsoft: shaky future or rocking and rolling?RE: Microsoft: shaky future or rocking and rolling?Microsoft is not going to go away any time soon. They are the predominate force in IT with its massive spendeing in advertisement to essentially brain wash the industry, and dumbing down the IT industry with the...

Tags: .NET, Application servers, Middleware, Programming languages, Microsoft .NET, Java, Microsoft Corp.

Discussion threads 2008-11-02

Judge freezes assets of massive spam ring

The Federal Trade Commission won a huge antispam victory in court yesterday, with a federal courts in Chicago's order to freeze the assets of a botnet spam group generally known as HerbalKing. The group used botnets to spread its poison around the globe. Just one botnet...

Tags: Asset, FTC, Spam, Cyberthreats, Viruses And Worms, Security, Spam And Phishing, Richard Koman

Blog posts 2008-10-15

Thomas case reveals obscene penalties for P2P downloaders

<Update>Further note from Ray Beckerman from Recording Industry v The People on the issue of whether MediaSentry's downloading would suffice for the distribution charge see Investigator Downloading section below: "There still has to be sale or other transfer of ownership, or rental, lease, or lending. And the dissemination has to...

Tags: Distribution, P2P, RIAA, Verdict, Judge, Investigator Downloading, Thomas, Peer To Peer (P2P), Internet, Richard Koman

Blog posts 2008-09-25

Dan Kaminsky breaks DNS, massive multi-vendor patch coming, details at Black Hat Vegas '08

It would seem there's a bigger story to that MS08-037 flaw that came out for Patch Tuesday today. From Dave Lewis over at the Liquid Matrix security blog: Today Dan Kaminsky released a first, as far as I can recall. A coordinated patch was released today...

Tags: Black Hat, DNS, CERT, Flaw, Mogull, Updates, Domain Names, Networking, Security, Internet, Nathan McFeters

Blog posts 2008-07-08

Trojan exploiting unpatched Mac OS X vulnerability in the wild

Trojan exploiting unpatched Mac OS X vulnerability in the wildAny Software can be exploitedThis is just another situation that proves that any software can be exploited if someone wants to devote the time to do so. So to everyone that thinks that Mac OS is so much more...

Tags: Spyware, Spyware, adware & malware, Viruses and worms, SECURITY, Operating systems, trojan horse, Apple Macintosh, Apple Mac OS, ARD, Apple Mac OS X

Discussion threads 2008-06-24

RIAA sues Project Playlist

Is Project Playlist legal? The site allows users to build playlists of music found on other websites whether they got there legally or not the site claims disinterest and then streams them to listeners. They pay the relevant performance royalties. A WikiAnswer claims, "It is 100%...

Tags: Performance, RIAA, Music, Music File, Performance Management, Web Site Development, Human Resources, Workforce Management, Internet, Richard Koman

Blog posts 2008-04-29

Why Psystar will sink without a trace over the next few weeks

Why Psystar will sink without a trace over the next few weeksHmm yeah, maybeUnless they have zero credit, I'm not sure about their sinking without a trace. Operations like this have little to no overhead. I believe Psystar's problems is nothing a basic business plan and minimum preparation could of...

Tags: Apple Mac OS X, PRODUCTIVITY, Operating systems, Psystar, OpenMac, Apple Inc., trace

Discussion threads 2008-04-19

Gangsta cloud wars could pivot on the traffic-driving power of Google and Microsoft/Yahoo

As Phil Wainewright points out, the platform as a service PaaS wars are ramping up with the arrival of Google App Engine. And while there will be preferences around Python or Ruby, stack or ala carte -- there's one ingredient that Google and Microsoft/Yahoo sure to follow suit can bring...

Tags: Google Inc., Yahoo! Inc., Microsoft Corp., Cloud, Corporate Communications, Channel Management, Marketing, Dana Gardner

Blog posts 2008-04-08

Verizon fixes P2P problem - on its network at least

Verizon fixes P2P problem - on its network at leastnice to hear!I approve of their position, but since I'm not on their network however I will keep my VPN account up. Providers like the ones below may be some customers only options to bypass P2P controls on ISP's.http://www.strongvpn.comhttp://www.blacklogic.comhttp://www.bananahosting.comMany...

Tags: Internet service providers (ISPs), Peer to peer (P2P), NETWORKING, Network technology, P2P, network, P4P, Verizon Communications Inc., Internet Service Provider, P2P problem, cable

Discussion threads 2008-03-14

Churchill Club: Gauging trust and influence amid the data barrage

In the latest installment of Churchill Club talks, a panel examined how the next generation of business leaders will have to become adept at using and understanding massive amounts of data from all over. At issue is gaining the trust of so-called "info-entials." The panel, moderated by...

Tags: Panel, President, Social Networking, Instant Messaging, Leadership, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Larry Dignan

Blog posts 2008-03-02