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FireRescue1 Creates Integrated Marketing Platform for Masimo: Masimo Corporation, the innovator of motion and low perfusion tolerant pulse oximetry, develops licenses and markets advanced medical signal processing technologies and products for the noninvasive monitoring of patient vital signs. Masimo was confronted by the significant challenge of introducing a complex product to a market that is fragmented, cost...; Tags: Signal Processing, Masimo, FireRescue1.com, FireRescue1, Marketing Research, Marketing; Case studies 2007-07-24
FireRescue1 Creates Integrated Marketing Platform for Masimo: Masimo Corporation, the innovator of motion and low perfusion tolerant pulse oximetry, was confronted by the significant challenge of introducing a complex product to a market that is fragmented, cost conscious and resistant to new technologies. Masimo quickly recognized that their challenge extended beyond introducing a new, costly technology, and...; Tags: Masimo, Marketing, Training, FireRescue1, FireRehab.com, Workforce Management, Human Resources; Case studies 2007-07-24

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