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Can Google, Fox turn YouTube, MySpace buzz into cash?: Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.”Smirnoff’s “Tea Partay,” another proud corporate marketing member of the YouTube million plus views club, has not yielded SuperBowl size ROI, according...; Tags: ROI/TCO, Google Inc., AdAge, MySpace, YouTube Inc., ROI, Mary Bermel, Hewlett-Packard Co., Fran Kelly, video; Blog posts 2006-10-31
HP: Social networking not marketer friendly: Are users in control in the Web 2.0 world of online social networking? Maybe. But brand marketers remain in control of their ad spends, or not, at the online social networking properties.This afternoon’s “Taking Control of User Generated Content” panel at the Interactive Advertising Bureau Leadersip Forum promised a discussion...; Tags: Mary Bermel, social networking, Hewlett-Packard Co., marketing, brand, networking; Blog posts 2006-10-30

YouTube vs. MySpace: Is friendly bankable?: MySpace touts more than 100 million MySpace “friends” and YouTube touts more than 100 million “clip-culture” videos viewed daily. One hundred million is an impressive sounding number. The millions of MySpace social networkers and YouTube video sharers the sites boast are what attracted News Corp. and Google to acquire...; Tags: Social networking, MySpace, YouTube Inc.; Blog posts 2007-01-03
Web 2.0 hype: Popularity without profits: Before YouTube joined the Google family, “Chad and Steve” claimed “people watch more than 100 million videos on the site daily.”MySpace, as a member of the News Corp. family, claims Tom has more than 100 million friends at the site. “Old” stalwart Yahoo still clings to its homepage claim of...; Tags: YouTube Inc., MySpace, Yahoo! Inc., YouTube, social media; Blog posts 2006-11-02
HP: Social networking not marketer friendly: HP: Social networking not marketer friendlyMarketers still figuring it outDonna, while I'm glad many more people are discussing the topic of user generated content, I think you missed my point in your article. Marketers are in the early stages of figuring out how to best target and work with individuals...; Tags: social networking, Hewlett-Packard Co., network; Discussion threads 2006-11-02

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