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- Can Google, Fox turn YouTube, MySpace buzz into cash?
- Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.”Smirnoff’s “Tea Partay,” another proud corporate marketing member of the YouTube million plus views club, has not yielded SuperBowl size ROI, according...
- Tags: ROI/TCO, Google Inc., AdAge, MySpace, YouTube Inc., ROI, Mary Bermel, Hewlett-Packard Co., Fran Kelly, video
- Blog posts 2006-10-31
- HP: Social networking not marketer friendly
- Are users in control in the Web 2.0 world of online social networking? Maybe. But brand marketers remain in control of their ad spends, or not, at the online social networking properties.This afternoon’s “Taking Control of User Generated Content” panel at the Interactive Advertising Bureau Leadersip Forum promised a discussion...
- Tags: Mary Bermel, social networking, Hewlett-Packard Co., marketing, brand, networking
- Blog posts 2006-10-30
Additional Resources
- Microsoft splits its Platforms & Services unit in two
- Microsoft announced on July 23 that it is cleaving its Platforms & Services Division in half and the head of the formerly combined unit is leaving the company. by Mary Jo Foley
- Tags: Microsoft Windows Live, Microsoft Corp., Microsoft Windows, Operating Systems, Software, Mary Jo Foley
- Blog posts 2008-07-23
- News to know: Yahoo; VMware; Apple; DNS vulnerability
- Notable headlines: Ryan Naraine: Vulnerability disclosure gone awry: Understanding the DNS debacle RIM ships fix for BlackBerry code execution bug Dancho Danchev: Georgia President's web site under DDoS attack from Russian hackers 75% of online banking sites found vulnerable to security design...
- Tags: Apple iPhone, Google Inc., Larry Dignan, DNS, Yahoo! Inc., Vulnerability, Dana Blankenhorn, Health Care, Apple Inc., VMware Inc., App Store, Banking, Vertical Industries, Domain Names, Benefits, Healthcare, Security, Financial Services, Enterprise Software, Software, Internet, Human Resources
- Blog posts 2008-07-23
- Microsoft hints about new profile-centric Win Live wares
- The blogosphere was atwitter pun intended over the past day or two about Facebook's recent revamp designed to make user pages more profile-centric. But Facebook isn't the only one going this route. It sounds like Microsoft is going more profile-centric in a couple of different ways with its upcoming Windows...
- Tags: Microsoft Windows Live, Microsoft Corp., Mobile Portal, Microsoft Windows, Operating Systems, Software, Mary Jo Foley
- Blog posts 2008-07-22
- News to know: Apple, Crapware; Icahn and Yahoo; Brocade
- Notable headlines: Larry Dignan: Apple's Mac shipments surge; Lowballs on outlook; Jobs health worries Adrian Kingsley-Hughes: Apple reports record Q3 08 Does Apple need to announce a post Steve Jobs plan? Dennis Howlett: Apple chaos theory Jason O'Grady: Apple Q3 2008...
- Tags: Apple iPhone, Sony Corp., Facebook, Larry Dignan, Yahoo! Inc., Brocade Communications Systems Inc., Apple Inc., Mice, Utility Computing, 3G, Open Source, Hardware, Peripherals, Cellular Phones, Consumer Electronics, Personal Technology
- Blog posts 2008-07-22
- Microsoft delivers Home Server data-corruption fix in Power Pack 1
- On July 21, Microsoft announced that the final version of the Power Pack 1 update for Windows Home Server is available for immediate download. by Mary Jo Foley
- Tags: Data Corruption, Microsoft Windows Home Server, Microsoft Corp., Power Pack 1, Microsoft Windows, Servers, Operating Systems, Software, Hardware, Mary Jo Foley
- Blog posts 2008-07-21
- New studies highlight the potential downsides of SharePoint
- It's not all roses on the SharePoint front -- especially when it comes to the growing trend by customers to use SharePoint not just as a set of loosely integrated applications, but as a development platform in its own right. A couple of new studies highlight the potential risks of...
- Tags: Microsoft SharePoint, Collaboration, Groupware, Enterprise Software, Software, Mary Jo Foley
- Blog posts 2008-07-21
- Yahoo, Icahn settle proxy fight: Assessing winners and losers
- Updated below: Yahoo and billionaire investor Carl Icahn have settled their looming proxy war. According to a statement Monday, Yahoo's board of directors will be expanded to 11 members and one of those seats will go to Icahn. The two remaining seats will be filled based on...
- Tags: Board, Yahoo! Inc., Carl Icahn, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-07-21
- News to know: Amazon S3 outage; iPhone 3G; SOA debugging; Microsoft
- Notable headlines: Michael Krigsman: Amazon S3: 'Elevated error rates'. Techmeme GigaOm: S3 Outage Highlights Fragility of Web Services Dana Blankenhorn: Do open source applications take security seriously? Dancho Danchev: Spam coming from free email providers increasing ...
- Tags: Apple iPhone, S3 Inc., Larry Dignan, Apple Inc., SOA, Amazon.com Inc., Apple iPhone 3G, Microsoft Corp., Outage, 3G, Service-Oriented Architecture (SOA), Sales Strategy, Open Source, Cellular Phones, Consumer Electronics, Personal Technology, Web Services, Enterprise Software, Software, Sales
- Blog posts 2008-07-21
- Open-source Castle Project founder joins Microsoft
- Hamilton "Hammett" Verissimo, the founder of the open-source Castle Project, is joining Microsoft on August 11 as a program manager on the Microsoft Extensibility Framework MEF team. by Mary Jo Foley
- Tags: Team, Microsoft Corp., Team Management, .Net, Open Source, Management, Software Development, Software/Web Development, Mary Jo Foley
- Blog posts 2008-07-18
- Microsoft's search ambitions are its Vietnam
- Microsoft's search ambitions are its VietnamMicrosoft's search ambitions are its VietnamThe simple answer is no. Microsoft has Google envy? Since when? Google has been in constant decline for a couple of years now. Microsoft on the other hand has been growing. Their interest in search is...
- Tags: Tools & Techniques, Live Mesh, Microsoft Corp., Google Inc., software
- Discussion threads 2008-07-18
- Microsoft's search ambitions are its Vietnam
- Is Microsoft fighting an unwinnable war with its online business and search obsession? It's a valid question and one that needs to be asked. At some point you have to wonder if Microsoft's Google envy is its Vietnam. As Mary Jo Foley noted Microsoft's answer to its...
- Tags: Business, Microsoft Corp., Investment, Finance, Larry Dignan
- Blog posts 2008-07-18
- Microsoft's online plan: Spend, spend, spend
- If you think Microsoft's been spending like crazy in the online space, you ain't seen nothing yet. (And that's not counting when or if Microsoft's multi-billion-dollar bid for Yahoo's search business is ever consummated.) by Mary Jo Foley
- Tags: Microsoft Corp., Investment, Data Centers, Finance, Storage, Hardware, Data Management, Mary Jo Foley
- Blog posts 2008-07-18
- Microsoft Fiji beta over; final 'TV Pack' due soon
- Microsoft is done testing "Fiji," its update to Windows Media Center and is preparing to release the product -- officially known as "Windows Media Center TV Pack 2008 -- via PC makers. by Mary Jo Foley
- Tags: Windows Media, Media Center PC, Microsoft Corp., Microsoft Windows Media Center, TV, Beta, Tester, Media Center PCs, Microsoft Windows, Digital Media, Digital Music, Personal Technology, Home Entertainment, Operating Systems, Software, Consumer Electronics, Mary Jo Foley
- Blog posts 2008-07-18
- News to know: Google; Microsoft; eBay; SAP; Apple
- Notable headlines: Larry Dignan: Google's second quarter: What to expect Deb Perelman: The Techie Hall of Shame Phil Wainewright: How much is a unit of cloud computing? Joe McKendrick: Seven SOA experts explain how to 'just do it' Robin...
- Tags: Google Inc., Larry Dignan, Yahoo! Inc., SAP AG, Apple Inc., Microsoft Corp., eBay Inc., Laptop Computer, Notebooks, Security, Hardware, Notebooks & Tablets
- Blog posts 2008-07-17
- Poll: Would a MicroAOL be better than a MicroHoo?
- Poll: Would a MicroAOL be better than a MicroHoo?Microsoft tried to buy AOL...... and Steve Case turned down Bill Gates. He wanted to buy Time Warner and own a movie studio instead. (Anachronism alert.)But in this case Microsoft buying AOL makes more sense. Time Warner can throw...
- Tags: America Online Inc., MicroAOL, Microsoft Corp., Microhoo
- Discussion threads 2008-07-16
- Poll: Would a MicroAOL be better than a MicroHoo?
- As much as I and many others inside and outside Microsoft and Yahoo thought a Microsoft buy of Yahoo made little sense, a Microsoft-AOL tie-up seemingly makes even less. What do you think? by Mary Jo Foley
- Tags: America Online Inc., Yahoo! Inc., Microsoft Corp., Mergers & Acquisitions, Real Estate, Corporate Law, Investment, Finance, Business Operations, Mary Jo Foley
- Blog posts 2008-07-16
- Microsoft opens up Live Mesh to more testers
- If you were closed out of Microsoft's Live Mesh preview for lack of an invite, you now can get in. by Mary Jo Foley
- Tags: Microsoft Windows Live, Microsoft Corp., Tester, LiveSide, Live Mesh Team, Microsoft Windows, Operating Systems, Software, Mary Jo Foley
- Blog posts 2008-07-16
- News to know: Apple vs. Psystar; Intel; Microsoft and multicore; Linux kernel
- Notable headlines: Adrian Kingsley-Hughes: Apple sues Psystar Sam Diaz: Complaint: 'Invaluable good is being eroded' Larry Dignan: The end of the Mac clones? Jason D. O'Grady: Apple: See you in court Larry Dignan: Intel's second quarter delivers; Cheap laptop demand...
- Tags: Apple iPhone, Web, Larry Dignan, Linux Kernel, Apple Inc., Microsoft Corp., Multi-core, Twitter, Intel Corp., Virtualization, Linux, Channel Management, Mainframes, Open Source, Telecommunications, Hardware, Operating Systems, Software, Marketing, Servers
- Blog posts 2008-07-16
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