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Marketo upgrades, uses salesforce cloud to push smarter sales

Think about how you get to know new people - new neighbors, perhaps. At the first meeting, you exchange introductions, maybe talk about their former place of residence or even where they work. Over the next few meetings, you learn more and more about your neighbors - their hobbies, their...

Tags: Sales Force, Marketo, Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing, Sam Diaz

Blog posts 2009-03-03

Additional Resources

SMBs to Salesforce: We want more SaaS

Isn't that just like customers?  You celebrate a birthday and they're the ones who want a gift. In the case of salesforce.com, which is celebrating its 10th birthday today, the customers only want one thing: More. At last week's SaaS Summit, Salesforce.com was mentioned frequently. But some...

Tags: Salesforce.com Inc., Software-as-a-service, Small And Medium Business, Sales Force Management, Sales, Sam Diaz

Blog posts 2009-03-16

News to know: Palm; Google; Apple; Yahoo's Bartz; Hacking Safari

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily.  For continuous updates see BNET’s around-the-Web tech coverage. Larry Dignan: Palm: Demand tanks ahead of Pre launch; Pre needs to save the day Andrew Nusca: Google CEO Schmidt: China 'obvious prize,' Twitter 'poor...

Tags: Google Inc., Larry Dignan, Apple Macintosh, Hacking, Apple Intel Mac Mini, Yahoo! Inc., Palm Inc., Apple Inc., Desktops, Hardware

Blog posts 2009-03-04

CRM 2009 - Companies to Watch For - Part Tree, er...Three

To Recap We're heading into the homestretch.  Which is why the Giants need to beat the Panthers....last night.  Oh, snap. This isn't my NFL blog. I don't have one. This is the final episode in that hilarious sitcom, Greenberg's Fools Gold.  For those of you who missed the previous...

Tags: Software-as-a-service, CRM, Greenberg, Connectbeam Management, Zuora, LucidEra, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2008-12-22

Nurturing sales leads

Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the marketing department to monitor and motivate leads and encourage them into the sales cycle.

Tags: Sales Strategy, Sales Force Management, Best Practices, whiteboard, sales, leads, marketing

Whiteboards 2008-12-05