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- E-mail CTR reaches 3.9% on Wednesdays
- MarketingVox quotes eROI report, saying that the best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest...
- Tags: MarketingVOX, Rate, E-mail, Online Communications, nadezhda
- Blog posts 2008-01-10
- 20.8% of average working day is spent on media
- MarketingVox points to a study by Ball State University Center for Media Design regarding media interaction. About 30% of the observed waking day was spent with media as the sole activity versus 20.8% for work activity, while an additional 39% of the day was spent with media while involved...
- Tags: media
- Blog posts 2005-09-29
- Internet advertising to grow 7.6% in 2005
- MarketingVox quotes TNS Media Intelligence report in AdAge, which forecasts 7.6% growth of Internet advertising for 2005. Total advertising spending is forecast to hit $145.3 bln in 2005, for YTY growth of 3.4%, compared with the 9.8% rate at which it grew in 2004.
- Tags: Internet advertising, Internet, MarketingVOX
- Blog posts 2005-06-28
- TV networks could lose $27 bln in 5 years to ad skipping
- MarketingVox points to research by Accenture, which warns TV industry about $27 bln they are likely to lose due to ad skipping. Viewers with DVRs skip 70% of ads, a trend expected to get worse as DVR penetration grows from 8% of homes to a projected 40% by 2009.
- Tags: advertisement
- Blog posts 2005-04-16
- TV networks could lose $27 bln in 5 years to ad skipping
- MarketingVox points to research by Accenture, which warns TV industry about $27 bln they are likely to lose due to ad skipping. Viewers with DVRs skip 70% of ads, a trend expected to get worse as DVR penetration grows from 8% of homes to a projected 40% by 2009.
- Tags: advertisement
- Blog posts 2005-04-15
Additional Resources
- Search engine loyalty: Google - 71%, Yahoo - 48.1%, MSN - 27.8%
- MarketingVox published a summary of Compete research on search engine loyalty. Out of all Internet users who turn to Google, 71.0% stay with the search engine for future searches. Google is followed in loyalty ratings by Yahoo with 48.1%; MSN with 27.8%; Excite with 23.4%; AOL with 23.2%; Ask with...
- Tags: search engine, Google Inc.
- Blog posts 2006-02-24
- Average 30-second Web ad gets 21.04 seconds of user attention
- MarketingVox reports on the results of Klipmart study, which claims that Web users on average watch 21.04 seconds of the 30-second Web ad. In the technology category, average viewing time was 22.20 seconds; music: 22.12 seconds; theatrical: 21.45; travel: 21.32; consumer: 21.22; automotive: 21.08; gaming: 20.58; television: 20.08; and financial:...
- Tags: 30-second
- Blog posts 2005-10-05
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White Papers and Webcasts
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