marketing strategy Resources

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Marketing Strategy Development (zip): This program will help you prepare a TOWS strategy analysis along with a SWOT marketing analysis. The program uses two interviews, and generates a report that can be included in your business plan or strategic plan. This version is the first release on CNET Download.com.; Tags: Marketing Strategy, Analysis, Swot analysis, Marketing Research, Marketing; Software downloads 2008-02-07
Q-Park France Optimizes Marketing Strategy With Centralized View of Customers: Created in 2002, Q-Park France is a subsidiary of the European Q-Park Group, which specializes in the finance, construction, and operation of car parks. Q-Park France wanted to centralize management of the company's portfolio of 10,000 subscribers and enhance customer relationship tracking and expand knowledge of customers to improve loyalty....; Tags: Marketing Strategy, Oracle Corp., Q-Park France, Marketing Research, Performance Management, Call Centers, Customer Relationship Management (CRM), Marketing, Human Resources, Workforce Management, It Operations, Enterprise Software, Software; Case studies 2007-12-01
Promote your eBay business with these professional marketing strategies: You can put 1,000 listings on eBay and not get a single bite, especially if nobody knows about them. In this chapter download from Tricks of the eBay Business Masters, investigate what may be the most important key to running a profitable business on eBay: effective promotion. Learn...; Tags: Marketing Strategy, eBay Inc., Marketing Research, Marketing; Book chapters 2007-08-23
Scarcity and long queues are a marketing strategy: Scarcity and long queues are a marketing strategyOther important factors here for the ZuneSome other things come into play when assessing this as a strategy:1) MS has already stated that they're going to be losing money on every single Zune they sell. They had to meet the 30 GB...; Tags: Wireless LANs, Sales strategy, Marketing research, marketing, Microsoft Zune, marketing strategy; Discussion threads 2006-10-02
Scarcity and long queues are a marketing strategy: If you plan on buying a Sony PlayStation 3 or a Microsoft Zune this Christmas, then you will join an elite group of individuals who will have the privilege of beta testing that product. On top of that, you'll be expected to market that product aggressively during 2007 by actively...; Tags: marketing strategy, marketing, scarcity; Blog posts 2006-10-02

4 Weeks Step-By-Step Marketing (zip): With exact, detailed, and simple instructions each day, you'll grow your business to a point of amazement even when starting from scratch. 4 Weeks Step-By-Step Marketing is more than just your average marketing program. The information contained inside is prepared with the closest attention to current practice in the e-commerce...; Tags: Marketing Strategy, Marketing Research, Marketing; Software downloads 2006-07-12
JAJAH trying YouTube posts as marketing strategy: what's the end game?: JAJAH trying YouTube posts as marketing strategy: what's the end game?JAJAH at YouTubeDear Russell,we are not trying to delude anybody. YouTube is just an easy and appropriate way for me to provide these media picks to the public. We refer to these media picks in our blog and it is...; Tags: Advertising & Promotion, Marketing research, Games, JAJAH, YouTube Inc., media, marketing strategy, game, marketing; Discussion threads 2006-05-01
JAJAH trying YouTube posts as marketing strategy: what's the end game?: I was playing around a bit with YouTube over the weekend. You know, the site where you can post your own videos. Then I got the idea- hmm, what about YouTube as a distribution media for technology marketing messages. VoIP, maybe? Would this add a note of faux authenticity...; Tags: YouTube Inc., YouTube; Blog posts 2006-05-01
"Videographer" ad on media jobs site offers Vonage marketing strategy clues: This morning, I saw a jobs listing on media business and jobs site mediabistro.com from Vonage.Apparently, Vonage is looking for a staff videographer.I've been reading this listing attempting to assess why Vonage should want to hire such a person.At first read, the listing sounds very much like Vonage wants...; Tags: Vonage Holdings Corp.; Blog posts 2006-04-21
Mobile Search and It's Implications for Search Engine Marketing: Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants PDA and BlackBerries...; Tags: Phone, Search Engine, Marketing Strategy, Mobile, Search Engine Marketing, Mobile Search, Advertising & Promotion, Search, Marketing Research, Marketing; White papers 2005-09-12
Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy: A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...; Tags: Point-of-sale, Marketing Strategy, Mobile, Razorfish, Kiosk, Kiosk Implementation, Advertising & Promotion, Marketing Research, Strategy, Marketing, Management; White papers 2005-04-01
Migration Marketing Strategies: One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...; Tags: Marketing Strategy, Migration, Marketing Research, Marketing; White papers 2003-12-01
Developing a Sales and Marketing Strategy for the Truck Business with Accenture: DiamlerChrysler brand Mercedes-Benz is the leading manufacturer of medium and heavy trucks in Western Europe. Responding to changes and challenges in the European marketplace, Mercedes-Benz's German truck business embarked on a project with Accenture to define and implement a sales and marketing strategy. The team designed, developed and implemented customer-oriented...; Tags: Marketing Strategy, Accenture Ltd., Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing; Case studies 2003-01-01
Formulate and Write a Marketing Strategy Plan: Before a person creates his marketing strategy, he needs to gather the necessary information and create an outline of the plan. This webcast shows how a person can use Microsoft Office Word 2003 to do all this and more.; Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing; Webcasts
Develop Your Marketing Strategy: Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...; Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing; Webcasts

Additional Resources

Twelve best practices for online customer communities: One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it...; Tags: Community, Best Practice, Customer Community, Deloitte, Community Management, Marketing Research, Social Networking, Marketing, Online Communications, Advertising & Promotion, Dion Hinchcliffe; Blog posts 2008-07-25
What paper trail?: I've been carting around my latest sheaf of press releases about the green-ness of electronic document technology for weeks now. Yes, as I've blogged before, I am still one of those people who can't help printing out certain emails in order to act on them. Yes, it's bad, I know....; Tags: Xerox Corp., Paper Trail, Survey, Printers, Data Centers, Marketing Research, Hardware, Peripherals, Storage, Data Management, Marketing, Heather Clancy; Blog posts 2008-07-25
Talent development: Earlier this week I attended Fortune magazine's Brainstorm Tech conference which "aims to sharpen the thinking of the very well heeled attendees about the escalating impact of tech-driven change for all business and global society". There was a terrific menu of topics on offer:...; Tags: Talent, Collaboration, CEO, HCL, Workforce Management, Human Resources, Oliver Marks; Blog posts 2008-07-25
EIC podcast: Microsoft's analyst meeting; Icahn's deal; Facebook: On this week's EIC squared podcast, Dan is back and we talk about Microsoft's analyst meeting, Kevin Johnson's departure from the software giant, Carl Icahn's deal with Yahoo and Facebook. The big news this week was Microsoft's financial meeting (see Mary Jo Foley and Ina Fried's coverage)...; Tags: Facebook, Yahoo! Inc., Microsoft Corp., Carl Icahn, Dan, Podcasts, Portals, Internet, Larry Dignan; Blog posts 2008-07-25
Pepsi Bottling makes big green tech recycling commitment: Mammoth beverage manufacturer Pepsi Bottling is turning to Redemtech to develop a strategy in the United States and Canada for handling its e-waste, either through recycling or reuse. Under the deal, Redemtech has been tasked with the following: - Dispose of electronic assets. For perspective,...; Tags: Green Technology, PepsiCo, E-waste, Heather Clancy; Blog posts 2008-07-25