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Confessions From a Performance Management Road Warrior: The presenter of this webcast explains why there is no single component of the Performance Management suite that drives improvement, but rather the synergy from their integration. The attendee will learn how strategy maps and their companion, balanced scorecards, communicate strategic objectives with target-setting to help cross-functional employee teams align...; Tags: Performance, Competitive Advantage, SAS Institute, Performance Management, Business Intelligence, Balanced Scorecard, Strategy, Human Resources, Workforce Management, Enterprise Software, Software, Data Management, Marketing, Marketing Research, Management; Webcasts 2008-05-23
Try, Try Again: Replication-Based Variance Estimation Methods for Survey Data Analysis in SAS 9.2: Complex survey samples are constructed with selection schemes that affect the usual random assumptions, so SAS/STAT software provides specialized procedures to analyze them: SURVEYMEANS, SURVEYFREQ, SURVEYREG, and SURVEYLOGISTIC for means, frequencies, regression, and logistic analysis, respectively. These procedures all use the Taylor series expansion method for variance estimation, which is...; Tags: SAS Institute, Survey, Replication, Variance Estimation, Complex Survey Sample, Marketing Research, Marketing; White papers 2008-03-13
Measured Thoughts: McNeil Consumer Healthcare: McNeil Consumer Healthcare is the parent company of many of the world's most well-known over-the-counter pharmaceuticals. This webcast provides an in-depth conversation about managing the marketing effectiveness of globally recognized products such as Tylenol, Benadryl, and Rolaids.; Tags: SAS Institute, Health Care, McNeil Consumer Healthcare, Marketing Research, Marketing; Webcasts 2008-02-23
SAS Enterprise Miner Performance on IBM System p 570: Turning increasing amounts of raw data into useful information have become increasingly important in today's highly competitive business environment, increasing the demand for predictive, analytics data mining solutions. SAS Enterprise Miner EM, powerful and comprehensive data mining software, includes services and training to help organizations get started right away exploring...; Tags: SAS Institute, IBM Corp., Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing; White papers 2008-01-01
Making Your Own Balanced Scorecard Using the SAS Information Delivery Portal: In 2004, OZ zorgverzekeringen migrated its existing Web applications and SAS Information Delivery Portal to the new architecture of SAS version 9 using a central SAS Metadata Server. With this move, all information flows were centralized in the SAS portal. Still, the amount of information made it difficult to get...; Tags: SAS Institute, Balanced Scorecard, Portals, Marketing, Marketing Research, Internet; White papers 2006-02-28

Web-Site Analytics - A Land Mine or a Gold Mine?: This paper is a practical guide to avoiding the hidden land mines of Web-site analysis and providing a gold mine of information about an individual's Web site and its use. Technical issues related to using the Web log and other data to understand activity on a person's Web site are...; Tags: Web, Analytics, SAS Institute, Web Analytics, Channel Management, Marketing Research, Marketing; White papers 2006-02-28
Wait Wait, Don't Tell Me... You're Using the Wrong Proc!: Statisticians and data analysts frequently have data sets which are difficult to analyze, with characteristics that break the underlying assumptions of the simpler analytical tools. But SAS has tools to handle more complex problems. And, now that SAS has survey analysis procedures, there's no longer a need to pretend that...; Tags: SAS Institute, Survey, Marketing Research, Marketing; White papers 2006-02-28
SAS/AF, SAS/IntrNet and ODS: Automation of State Health Data Collection and Report Generation: The Behavioral Risk Factor Surveillance System is a state based health information phone survey that has been collected since 1984 and is the largest continuously conducted telephone health survey in the world. The data is collected each month by each state and the District of Columbia and three US territories...; Tags: SAS Institute, Health Care, ASCII, Survey, Automation, Behavioral Risk Factor Surveillance System, Data, Marketing Research, Marketing; White papers 2006-02-28
U.S. Health and Nutrition: SAS Survey Procedures and NHANES: The National Health And Nutrition Examination Survey NHANES is used to evaluate the health and nutrition of the United States (CDC 2005). It is composed of cross-sectional, nationally representative health examination surveys of the U.S. civilian, non-institutionalized population. A complex, stratified, multistage probability cluster sampling design is used in the...; Tags: Nutrition, SAS Institute, Survey, Marketing Research, Marketing; White papers 2006-02-28
A Comparison of Two Procedures to Fit Multi-Level Data: PROC GLM Versus PROC MIXED: This paper presents the advantages of using PROC MIXED versus PROC GLM as a solution for hierarchical data. Analyzing multi-level, non-independent data requires a different methodology from the standard general linear model that is implemented in PROC GLM. A Random Coefficient RC regression model utilizing the SAS procedure PROC MIXED...; Tags: SAS Institute, Health Care, Survey, Beneficiary, Vertical Industries, Benefits, Healthcare, Marketing Research, Enterprise Software, Software, Human Resources, Marketing; White papers 2005-03-09
Marketing Optimization - An Introduction: Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, and without cannibalizing future sales or saturating customers with too many messages. Optimization is a process that resolves these complex issues by balancing the constraints of an...; Tags: Optimization, SAS Institute, Marketing Research, Marketing; White papers 2005-02-01
Danish Mortgage Credit Company Enhances Balanced Scorecard with SAS: BRFkredit is an independent Danish mortgage credit institute that offers financial solutions and services to real property customers. BRFkredit chose the SAS Strategic Performance Management solution to update and link balanced scorecard and human resources, with the goal of delivering specific information to management and staff to improve organizational functions....; Tags: Mortgage, SAS Institute, BRFkredit, Balanced Scorecard, Marketing, Marketing Research; Case studies
Teaching What It Takes to Be a Business Leader: Founded in 1965, ESIC Escuela Superior de Gestion Comercial y Marketing is the country's leading business studies institution with a specific focus on marketing. It is a private business school running postgraduate programs dedicated to general business, financial, human resources, commercial and, of course, marketing management. The challenge was to...; Tags: Leader, SAS Institute, Marketing Research, Marketing; Case studies
The Next Step Forward in Campaign Optimization: Marketing Optimization is the key to maximizing one's profitability - helping he or she reach the right customer through the best channel, given the available resources. This webcast discusses the significance of marketing optimization in today's marketplace.; Tags: Optimization, SAS Institute, Marketing Optimization, Marketing Research, Marketing; Webcasts
SAS Data Mining Skills Help Dalhousie University Graduates Succeed: Since it was founded in 1818, Dalhousie University in Halifax has grown to become one of Canada's leading universities with established, internationally renowned programs of graduate and professional studies. Today, Dalhousie's Master of Business Administration MBA program is one of the top programs in Canada, recognized for graduating students who...; Tags: SAS Institute, Canada, Dalhousie University, Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing; Case studies
AZ Direct Optimizes Its Services With SAS: AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source. In addition to the processing of address information for marketing purposes, AZ Direct focuses on the optimization of direct marketing campaigns and the...; Tags: Direct Marketing, SAS Institute, Marketing Research, Marketing; Case studies
Ceska Sporitelna Finds Customer Segmentation Is in the Eye of the Beholder: Ceska sporitelna, with more than 5 million customers and roots that reach back to 1825, became a part of the powerful Erste Bank group in 2000. Since then, the company has undergone a significant transformation and improvement in key activities. The company is now focused on improving its product offerings...; Tags: Segmentation, Bank, SAS Institute, Marketing Research, Marketing; Case studies
Who Needs Customers, Anyway?: Today, there is a clear and integrated connection from the uppermost company measurement categories, to the metrics for the individual financial advisors. The marketing campaigns can be aligned with specific target groups. Moreover, the behavior of customers is analyzed by means of data mining which generates suggestions for up-selling and...; Tags: Customer, SAS Institute, Data Mining, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing; White papers
Performance Management - Making It Work, Part 4: Data Mining to Support Performance Management With Analytical Intelligence: This paper describes how information technologies, namely data warehousing; data mining with their powerful Extraction, Transform, and Load ETL features, and business analytics (e.g., statistics, forecasting, and optimization) all produce data from diverse source platforms transparent. That is, these technologies convert raw data into intelligence - the power to know....; Tags: Performance, SAS Institute, Business Intelligence, Performance Management, Data Mining, Marketing Research, Databases, Enterprise Software, Software, Data Management, Human Resources, Workforce Management, Marketing; White papers
Use the End-in-Mind Approach in Implementing a Scorecard: Executives and managers are thrilled with the promise of the strategic process offered by a balanced scorecard. This same excitement that sparks the initiative is also the biggest threat to its successful implementation. Eager executives and managers pressure the implementation team to produce relevant results quickly. Conflicting with this anticipation...; Tags: Result, SAS Institute, Balanced Scorecard, Marketing, Marketing Research; White papers