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- Where’s the beef? Social marketing decisions will not come easy in 2009
- Despite budget cutbacks, layoffs and corporate restructurings, companies cannot stop marketing. But they can do a better job. by Jennifer Leggio
- Tags: Beef, Financial, Social Media, Value Proposition, Kristi Grigsby, Marketing Decision, Marketing Research, Roi/Tco, Marketing, Finance, Managerial Accounting, Jennifer Leggio
- Blog posts 2008-11-26
Additional Resources
- The role of data governance in the enterprise
- According to analyst reports, the volume of enterprise data doubles every 18 months - and a lot information is inaccurate, duplicated or out-of-date and needs to be managed. Commentary - Every corporate decision and operation relies on the quality of the organization?s underlying data. ...
- Tags: Data Quality, Data Governance, Databases, Enterprise Software, Software, data management, Navin Sharma Pitney Bowes Business Insight, Special to ZDNet News, Navin Sharma Pitney Bowes Business Insight, Special to ZDNet News
- News items 2009-11-12
- 10 ways to evaluate your IT management software
- Does your helpdesk work for you or do you work for your helpdesk? Saar Bitner of SysAid Technologies tells how to manage you IT management software. Commentary - Choosing the right IT management software solution is a strategic decision that requires the careful planning and consideration of every IT...
- Tags: IT Administration, Information Technology, Software Solution, Tools & Techniques, Strategy, Management, IT management, software, Saar Bitner SysAid Technologies, Special to ZDNet, Saar Bitner SysAid Technologies, Special to ZDNet
- News items 2009-11-05
- The chief value of open source
- Custom code solutions...It's great you can see the code, but for companies I disagree that is a "value".What SMB has the resources to comb through thousands of lines of code to assure reliability and security? Even if they do manage to find a bug, are they going to fork...
- Tags: open source, software
- Discussion threads 2009-10-26
- Survey: cloud interest grows triple-fold; cost may not be main factor
- buble bust...anyone learns from 2000 and so IT burst?Current interest in private cloudsHi Joean interesting piece, and thanks for the link to my post? This current enthusiasm for private Clouds is also interesting? and I am left wondering how long it will continue.It's presumably a mix of security concerns (real...
- Tags: Marketing research, cloud computing, survey
- Discussion threads 2009-10-26
- Demand this from software vendors
- I was getting a briefing last week from a software executive. We got to a point in the conversation where the discussion was focusing on existing products. I moved the conversation to a different space, though. If you're getting a pitch from a vendor, you should move the conversation, too!...
- Tags: Software, Vendor, Customer, Sales Strategy, Sales Force Management, Tools & Techniques, Sales, Management, Brian Sommer
- Blog posts 2009-10-20
- IAB to FTC: Rescind blogger rules
- Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...
- Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC
- Discussion threads 2009-10-15
- How would you fix the browser ballot for European Windows users?
- Kill off Opera, or MS should pull out of Europe cause they can afford toMicrosoft should shut down all offices in the EU, pull out of the market entirely, and tell the EU to bugger off.Perhaps the commission will realize they were wrong.Seriously, over a browser, and the order of...
- Tags: Web browsers, Web browser, Opera Software ASA, Microsoft Internet Explorer, ballot, ballot screen, Mozilla Firefox
- Discussion threads 2009-10-15
- Pitch of the day: Analytics PR spiel annoys Phillies fan
- First of allThe Phillies will eat the Dodgers starting pitching for lunch, and any person or computer that can't see that doesn't deserve to be talking about baseball. Also it is worth noting that a computer cannot predict the heart, desire, and most of all patience of a real champion...
- Tags: PRODUCTIVITY, public relations, Phillies, Yankees, World Series, baseball, computer
- Discussion threads 2009-10-13
- The anti-capitalist GOOG founders . . .
- Well duhhh....[i]They don?t trust the government, they don?t trust the press and they don?t trust Wall Street.[/i]So people wonder why they're so successful? Duh! They don't trust the three groups of people who constantly think they are oh so smart, but aren't....Sounds like a great life philosophy even...
- Tags: Google Inc., Microsoft Corp.
- Discussion threads 2009-10-13
- Ellison rips IBM, shows off Sun-Oracle benchmarks, offers $10M prize
- Ellison should have ripped M$ and Inhell tooIBM is less dangerous to the Oracle and the world than M$ and Inhell.RE: Ellison rips IBM, shows off Sun-Oracle benchmarks, offers $10M prizeFairly typical of desperation attempts, use wordsnot real proof through history."Unbreakable"And that one did not turn out too well...Your trolls...
- Tags: Databases, Enterprise software, DB2 Databases, Oracle Corp., IBM Corp., Sun Microsystems Inc., IBM DB2
- Discussion threads 2009-10-12
- Toshiba Satellite T135-S1300
- Thin-and-light laptops may look similar, but they're not all made the same. It's a deceptive world out there, especially since many thin-and-lights trade performance for a stylishly thin chassis, all while marketing a mainstream look that suggests performance equal to other notebooks.The Toshiba T135 is part of Toshiba's new T100...
- Tags: Microsoft Windows 7, Notebooks, Microsoft Windows, Performance management, Processors, Toshiba Satellite, Toshiba Corp., laptop computer, T100, processor, performance
- Product reviews 2009-10-09
- Republicans protest net neutrality rules, fearing a chilling effect on broadband investment (or was it profits?)
- Let the whining by the Neo-Cons begin. nt:-(RE: Republicans protest net neutrality rules, fearing a chilling effect on broadband investment (or was it profits?)bingoKeep your damn politics out of itCan't we just discuss technology issues without injecting our political views? There are valid arguments on both sides; let's focus...
- Tags: Network technology, TELECOMMUNICATIONS, net neutrality rule, broadband investment, broadband, Net Neutrality
- Discussion threads 2009-10-06
- I've joined the Dachis Group
- As the worlds of internal enterprise, small, medium sized businesses and partner collaboration networks evolve, an increasing level of intersection with the social media world - the conversation with end users - is inevitable. The implications of this are enormous. While many people can grasp the immediate...
- Tags: Social Media, Vision, Strategy, Management, Oliver Marks
- Blog posts 2009-10-01
- Saying goodbye to OpenOffice.Org
- RE: Saying goodbye to OpenOffice.OrgMS Office appears to be a really expensive trap. Your solution: Softmakerhttp://www.softmaker.comSuperior compatibility with all MS versions. No bloatware. Simply solid German engineering.If this came from a credible author I would be confused too butMr Kusnetzky has an habit of interspersing his zdnet stream with...
- Tags: goodbye, OpenOffice, Microsoft Office, Microsoft Corp., OpenOffice.org
- Discussion threads 2009-10-01
- Thin client questions? HP still quiet, but Wyse replies
- HP, you need to consider how to better support your customers who have technical questions about your products. The glowing marketing messages posted on your website rarely offer the detail an IT decision maker would like to have. While I know that you offer very responsive, helpful service to the...
- Tags: Hewlett-Packard Co., Thin Client, Wyse Technology Inc., Thin Clients, Marketing Research, Hardware, Marketing, Dan Kusnetzky
- Blog posts 2009-09-30
- CIO Jury: Will Snow Leopard boost Macs for business?
- Surprise to no-one hereLittle support for enterprise-level apps and CIOs won't adopt Apple? Color me surprised. This one I found amusing though:"The primary issue for us is always security and after that the need for applications to work reliably on the Mac OS."So volume-licensing of an AV/malware suite is more...
- Tags: Apple Mac OS X, Desktops, Vertical industries, Operating systems, Apple Inc., Apple Macintosh
- Discussion threads 2009-09-29
- News to know: Dell; Xerox, Android, NewEgg, Win7, Windows Mobile,
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Andrew Nusca: Dell Latitude Z 16" thin-and-light revealed; Lamborghini angles hide boardroom muscle Gallery: Hands on with the Dell...
- Tags: Xerox Corp., Google Inc., Larry Dignan, Dell Computer Corp., Microsoft Windows Mobile, Mobile, Storage, Andrew Nusca, Newegg.com, Apple Inc., Microsoft Corp., Adrian Kingsley-Hughes, Sam Diaz, Dell Latitude, EC, Microsoft Windows 7, Microsoft Windows, Notebooks, Operating Systems, Software, Hardware, Notebooks & Tablets
- Blog posts 2009-09-29
- Data governance and IBM System z - Your key to business optimization
- The pressure's on and it's staying on. How well you manage your data and deliver it can make the difference between business success or failure. The usage, sharing and processing of electronic data continues to rapidly increase, yet many corporations still complain about being data rich but information poor....
- Tags: Webcast, Optimization, IBM Corp., Data Governance, Service-Oriented Architecture (SOA), Strategy, Web Services, Enterprise Software, Software, Management
- Webcasts 2009-09-29
- Windows 7 reliability scorecard - looking good!
- It's very easy to keep reliability highwhen you change very little but what's on the surface. It's like an automobile say a Corvette that changes the body style every two years, but the same small block V8 for the most part has been in use for over 50 years. Very...
- Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Windows, Microsoft Windows 7
- Discussion threads 2009-09-28
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