marketing consultancy

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Marketing Consultancy Reaps Rewards From Genuine Software

Dynamic, Creative & Resourceful Marketing DCR Marketing is a marketing management and fulfilment agency based in Kuala Lumpur, Malaysia. DCR Marketing wanted to ensure that it met copyright laws by acquiring licensed software, as well as improving productivity and work processes by deploying a comprehensive office productivity suite. DCR Marketing...

Tags: Software, Microsoft Corp., File-sharing, Marketing Consultancy, Tools & Techniques, Marketing Research, Peer To Peer (P2P), Management, Marketing, Internet

Case studies 2009-06-15

Additional Resources

ISV Reduces Sales and Deployment Cycle From Months to Five Minutes With Web-Based Service

Octave wanted to deliver its retail accounting and sales solution as an online service. It partnered with YouSAAS - a Microsoft Gold Certified Partner specialising in technical and marketing consultancy for Independent Software Vendors ISVs - to fully automate provisioning and deployment. Following the transition, the delivery cycle decreased from...

Tags: Web, ISV, Microsoft Corp., Sales Strategy, Sales Force Management, Sales

Case studies 2009-09-01

Palm snags Apple veteran Zwerner to head brand design

Apple veteran Jeff Zwerner has joined Palm as its new SVP of brand design. Zwerner's new duties include overseeing the company's web design strategies, global ad campaigns and public relations. That's a lot of message to handle, judging by the dicussion over Palm's...

Tags: Advertisement, Brand, Palm Inc., Apple Inc., Jeff Zwerner, Branding, Public Relations, Marketing, Corporate Communications, Andrew Nusca

Blog posts 2009-08-05

The CIO is dead (long live the CIO)

TechRepublic's Patrick Gray takes on the changing role of the CIO, writing that a C-level position for IT will no longer be warranted unless it evolves beyond the operational, shared-service mentality. You can find more posts like this on TechRepublic's IT Leadership blog. With the...

Tags: CIO, Role, Information Technology, Technology, Service, C-level, Strategy, Management, Larry Dignan

Blog posts 2009-06-03

Financial Services Consultancy Boosts Bottom Line Using Software Integration

The Goetzman Group provides financial and accounting consulting services. The Woodland Hills, California - based firm sought to increase efficiencies, boost market outreach, and reduce IT costs. The Goetzman Group, a financial and accounting consultancy, used the software integration in Microsoft Office Small Business 2007 to help automate the core...

Tags: Software, Accounting, Financial Service, Accounts Receivable, Microsoft Corp., IT Cost, Integration, Goetzman Group, Operational Accounting, Financial Services, Finance

Case studies 2009-06-01

Skype’s Giving Away Skype Credits

Skype for Business is now running a competition for the best Skype for Business story. Three prizes will be awarded per region - EMEA, the Americas and Asia-Pacific. The prizes are as follows: First: Wins a Skype for Business consultancy service with a Skype for...

Tags: Skype Technologies S.A., Dave Greenfield

Blog posts 2009-05-05

Social media consultants: snake oil or value add?

Social media consultants: snake oil or value add?Think ComprehensiveSocial networks are only one part of any strategy for anyone on the 'net. Simply put, you don't make money off of them directly, so they are there to bring people into something that does drain their wallet. What's that...

Tags: social media, value-add

Discussion threads 2008-10-20

Microsoft Dynamics Goes for the Mid-market (Again)

Microsoft Dynamics Goes for the Mid-market AgainPartner + Vendor lead approach better all roundI think a partner-led (or partner+vendor) approach is much more credible than a vendor-led sale. A partner can talk about cross-platform integration, compatibility and value added services like support and training. Sometimes a vendor could be prejudiced...

Tags: Customer relationship management (CRM), Advertising & Promotion, Enterprise software, Microsoft Corp., CRM, Microsoft Dynamics

Discussion threads 2008-09-16

An enterprise balancing act in the cloud

Video of Dr Sukh Grewal talking about GE's 'Support Central' environment at last week's Office 2.0 Conference. There's a solid article in the current Economist magazine about Zoho, which I consider a far more credible enterprise 'software as a service' office suite than Google Docs....

Tags: Google Inc., Google Docs, General Electric Co., Information Technology, Environment, Office 2.0, Zoho, Daniel, Strategy, Management, Oliver Marks

Blog posts 2008-09-08

The social media corporate identity crisis

The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking. Joel Postman, principal of Socialized, authored this guest piece on the...

Tags: Brand, Social Media, Twitter, Joel Postman, Popeyes Chicken, Q., Branding, Social Networking, Marketing, Online Communications, Advertising & Promotion, Jennifer Leggio

Blog posts 2008-08-06

Chrysler outsources parts of IT to Tata

Chrysler, which recently became an independent company after separating from Daimler, has outsourced its IT to Tata Consultancy Services TCS in "a multi-year contract" worth about $120 million. The automaker is in the process of being remade by CEO Robert Nardelli, who was technology savvy as leader of Home...

Tags: Larry Dignan, Daimler AG, Tata Consultancy Services Ltd., Home Depot Inc., Information Technology, Outsource, Outsourcing, Strategy, Business Operations, It Operations, Management, Outsourcing & Subcontracting

Blog posts 2008-02-20

HP takes aim at Teradata with Neoview mousetrap

Last week I chatted with Ben Barnes, vice president and general manager of the HP's Business Intelligence Group. The former general manager of IBM's Global Business Intelligence Solutions Division was hand-picked by HP CEO Mark Hurd to take an old friend--Teradata, the leader in enterprise data warehousing. ...

Tags: Teradata, Hewlett-Packard Co., Neoview, Sales Tools, Sales Force Management, Sales Strategy, Data Mining, Research & Development, Investment, Tools & Techniques, Storage, Databases, Sales, Enterprise Software, Software, Data Management, Business Operations, Finance, Management, Hardware, Dan Farber

Blog posts 2008-02-05

Neverfail and "Continuous Availability"

Andrew Barnes, SVP of Corporate Development; and Jim Battenberg, Director Product Marketing; of the Neverfail Group and I had an interesting conversation about how the increasing focus many organizations have on deploying virtualization technologies in their industry standard system-based solutions often also includes an increase in the potential problems associated...

Tags: Neverfail Group, Outage, Organization, Virtualization, Manufacturing, Microsoft Windows, Storage Management, Utility Computing, Hardware, Operating Systems, Software, Storage, Dan Kusnetzky

Blog posts 2008-01-24

IBM cooks up internal virtual world for confidentiality, security

IBM cooks up internal virtual world for confidentiality, securityOr they buy Kaneva????IBM is playing the VR play as cool as cats. IMHO, they are going to come out shinning on this play.johnmwillis.comRE: IBM cooks up internal virtual world for confidentiality, securityI think you will find thats Michael Ackerbauer not...

Tags: His-Name, internal virtual world, virtual world, IBM Corp., confidentiality, security

Discussion threads 2007-12-18

News to know: Green Grid; Windows 7; AMD speaks; Bebo

Notable headlines: David Berlind: With tech titan support, Green Grid to help datacenters go green with measurement standards Mary Jo Foley: Windows 7 to get new touch features. Microsoft makes IE with component activation change available to testers. Larry Dignan: Ahead...

Tags: Bebo, Larry Dignan, RIM BlackBerry, Microsoft Corp., Grid, Advanced Micro Devices Inc., Fleury, Microsoft Windows, Handhelds, Operating Systems, Software, Hardware

Blog posts 2007-12-13

AIX vs. Solaris (4)

AIX vs. Solaris (4)Sun Ultra 24 WorkstationSun's first Intel based workstation with QUAD core starting at $995.http://www.sun.com/desktop/workstation/ultra24/index.xmlbetter than a PC - but still wrongAs a sysadmin I want my desktop to replicate the production system as closely as possible. i.e if I run on SPARC, I want a sparc desktop.That's...

Tags: Workstations, Network technology, Operating systems, UNIX, IBM AIX, X4500, Sun Microsystems Inc., T2, workstation, Sun Solaris, IBM POWER6, storage

Discussion threads 2007-10-23

Late night baseball games, Microsoft concessions evoke big yawns at open source water cooler

Microsoft’s agreement to provide full technical documentation â€" and lower royalties â€" on its software protocols is a big yawn to the open source community, developers and consultants say. No surprise. Since its battle with the European commission began almost a decade ago, web services have...

Tags: Game, Microsoft Corp., Open Source, Paula Rooney

Blog posts 2007-10-22

In light of Patent woes, Vonage could be acquired by Sprint after all

Opinions are starting to gather about what yesterday's court decision holding Vonage as infringer in six SprintNextel patents means. Noting Vonage stock's all-time low closing price of $1.30 a share yesterday, Om thinks it is only a matter of time before Vonage disappears,...

Tags: Vonage Holdings Corp., Sprint Communications, Richard, Telephony, B2B, VOIP, Telecommunications, Networking, E-business/E-Commerce, Internet, Russell Shaw

Blog posts 2007-09-26

Researchers confirm what we already know: most telecom websites suck

A newly published study of U.S. telephony provider websites find that when it comes to online customer service capabilities, most fall quite short. The study, conducted by online marketing consultancy Brulant, notes that 69% of telecomservice home pages don't allow customers to log...

Tags: Customer Service, Telecommunications, Web Site, Home Page, Russell Shaw

Blog posts 2007-09-07

"MySpace Fashion" launches

After over a year of existing in "Beta" status, MySpace has launched a revamped version of its fashion community, dubbed "MySpace Fashion", to co-inside with start of next week's New York Fashion Week. As with the official MySpace communities for music and film, MySpace Fashion is hoping to build on...

Tags: Brand, MySpace, Steve O'Hear

Blog posts 2007-08-28