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- Taking the digital billboard to the next level
- Do you think a 10-story building wrapped in your company's video would help get your message across? That's the goal of San Francisco-based marketing company Obscura Digital. Besides cool projection technology, the company is exploring touch and interactive tech to help advertise products with pop.
- Tags: Corporate Communications, Marketing Research, News, kara tsuboi, jared kohler, obscura digital, video domes, igoogle, marketing, san francisco, video projection, touch, screens
- Videos 2008-07-18
- Are all (Microsoft and Apple) sync services created equal?
- Are all Microsoft and Apple sync services created equal?Obviously it's relative.If you lost your home and still commute 100 miles per day, it's downright cheap relative to the cost of gas.What idiotcommutes 100 miles a day when they've lost their house. MOVE CLOSER TO WORK. It's not like you have...
- Tags: Obviously IT, Sync Framework, Live Mesh, Apple Inc., Microsoft Corp., emperor
- Discussion threads 2008-06-09
- Cast your vote in the Windows 7 release date prediction pool
- Cast your vote in the Windows 7 release date prediction poolLost cause by then[i]- XP SP3 will keep it alive until then while MS franticly tries to push Vista harder and bring it up to snuff.[/i]Vista will be a lost cause by then. Too tainted except by the most...
- Tags: Microsoft Windows Vista (Longhorn), Operating systems, Microsoft Windows 7, Windows 7 Release Date Prediction Pool, Microsoft Windows, Microsoft Corp., Windows7, Microsoft Windows Vista
- Discussion threads 2008-04-09
- Green thinking is well established. Green brands, not so much
- Oh goody, I'm home at my computer on a Saturday night (yes, sad). But, bonanza, I've just hit the jackpot: Some green tech stats for you to contemplate with your Sunday morning coffee! Two sources for you. The first is the third EcoPinion survey from EcoAlign,...
- Tags: Brand, Green Technology, Survey, Marketing Research, Marketing, Heather Clancy
- Blog posts 2008-03-15
- "Vista Capable" logo - what went wrong?
- "Vista Capable" logo - what went wrong?What went wrong was simple....... MS proved once again that they are a marketing company and not a technology company. Marketing takes precedence. It doesn't matter if the customer gets scr3wed because they're a monoply and the customer's only purpose is to fill the...
- Tags: Microsoft Windows Vista (Longhorn), No_Ax, marketing, Microsoft Windows Vista, Microsoft Corp., Vista Capable
- Discussion threads 2008-02-28
- Microsoft's real game: Open interoperability protects its stack
- Microsoft's real game: Open interoperability protects its stackInteroperability works both ways.If you want to rip out that Linux server, the fact that it works with Microsoft products as Microsoft intends helps assure that you won't (what?) miss a beat by eliminating the foreign element.You have many Microsoft products already and...
- Tags: game, Microsoft Corp., real game, interoperability
- Discussion threads 2008-02-21
- Publishing Company Improves Efficiency and Protection With Client Security Solution
- Meredith Corporation, a media and marketing company, used a client security solution that slowed systems and reduced employee productivity. The company wanted client computer protection that would respond faster to Internet-based threats without disrupting business applications. To improve efficiency and security, Meredith implemented a solution based on Microsoft Forefront Client...
- Tags: Meredith Corporation, Security
- Case studies 2008-02-01
- 34-Store Chain Grows 10 Percent Annually With the Help of a New Retail and Financial Solution
- Phyllis Heppenstall and daughter Kris founded Peekay, Inc. in 1980 as a direct-marketing company. They saw a market for adult products tastefully presented and sold. In six months, revenues had reached U.S.$500,000. Fiscal year 2007 ended with 31 stores and 20,000 daily transactions. As new marketing channels developed, a legacy...
- Tags: Microsoft Dynamics, Financial, Inventory Management, Microsoft Corp., Retail, Enterprise Software, Marketing Research, Software, Marketing
- Case studies 2008-01-11
- Apple's boogeyman: Google phone
- Apple's boogeyman: Google phoneWill Google accept cash?Apple won't accept cash for the iPhone because they want to [b]track[/b] those who unlock their phones and then [b]sue[/b] them. Nahhhh, Apple wouldn't sue their own fans, would they?snicker, smirk :)RE: Apple's boogeyman: Google phoneSounds like a potential winner, but business whise, I...
- Tags: Telecom & Utilities, Apple Inc., Google Inc., Apple iPhone, boogeyman, phone
- Discussion threads 2007-10-31
- IE users beware: RealPlayer zero-day flaw under attack
- See updates below with confirmation from RealNetworks and plans for an emergency RealPlayer patch Hackers are actively exploiting a zero-day hole in RealNetworks' RealPlayer media player, a software program installed on tens of millions of Windows computers worldwide. The in-the-wild attacks, which began...
- Tags: Attacker, Victim, Microsoft Internet Explorer, RealNetworks RealPlayer, Attack, Flaw, Exploitation, Digital Music, Digital Media, Security, Personal Technology, Consumer Electronics, Ryan Naraine
- Blog posts 2007-10-19
- A way to measure the value of journalism: 1 news story = $55m
- A way to measure the value of journalism: 1 news story = $55mNews is not in troublePrint news is in trouble.I work for a marketing company that does a lot of PR. In the last 2 weeks we had 5 stories (1 just taped this afternoon) for 1 client...
- Tags: Local TV News, advertisement, TV
- Discussion threads 2007-08-19
- Privacy International pokes a stick in Google's eye
- Privacy International pokes a stick in Google's eyeUntrustworthy?Personally, I don't trust it. They appear to have *preemptively* singled out how Google is worse than Microsoft - why? They take offense to things that don't matter to me (what is wrong with seeing whether someone has read an e-mail...
- Tags: SECURITY, Google Inc., Privacy International
- Discussion threads 2007-06-10
- Salesforce.com plays Google ad sales game: Big tease? Big letdown!
- Google piggybacks on Intel: What about Intuit? I underscored when Intel announced a not so "groundbreaking" collaboration with Google last month; I compared the Google Intel AdWords resale deal with the not so fruitful Google Intuit AdWords resale deal. Upon the Wall Street Journals' tease a few weeks ago of a "major"...
- Tags: Google, AdWords
- Blog posts 2007-06-05
- Is Microsoft winning the FUD war in the board room?
- Is Microsoft winning the FUD war in the board room?you missed a very important point in your pollThe fact that linux vendors realize that Microsoft Intellectual Property is being violated.Microsot could have shown the IP violation in detail to the concerned linux distros and when shown the proof, they signed...
- Tags: UNIX, Operating systems, OPEN SOURCE, board, Ubuntu, business mindset, Linux, Microsoft Corp., Microsoft Windows
- Discussion threads 2007-06-04
- Salesforce.com CEO: Google is good, very good
- The Salesforce.com rendezvous with Google destiny is set: Tuesday, June 5.Marc Benioff, CEO, affirms "It's good to be with Google," as cited by MarketWatch.How good is the multitude of "stuff" that Google offers? Google mapping services is looking Googley good, to Benioff.How good will Google and Salesforce.com be together? There is already...
- Tags: Google, Enterprise
- Blog posts 2007-06-01
- BBC to screen Second Life documentary in-world
- The Money Programme, a well respected and long running television documentary series from the BBC is to screen a special episode tomorrow, focusing on the virtual world Second Life, and it's burgeoning in-world economy. If you're in the UK, you can watch the show on television as normal, but appropriately,...
- Tags: Second Life, Virtual Worlds
- Blog posts 2007-05-31
- D5 Live: No fight--Gates and Jobs ponder the past and the future
- D5 Live: No fight--Gates and Jobs ponder the past and the futureTyposThe typos in this article are annoying. That's my in-depth analysis.Who edited this articleI have never seen so many grammatical errors, missing words, and typos in a professionally written article. C'mon guys, you can do better than that. Proof...
- Tags: Recruitment & Selection, Apple Inc., Bill Gates, job, software, Microsoft Corp.
- Discussion threads 2007-05-30
- Google goes biotech, invests in 23andMe
- Google goes biotech, invests in 23andMeSo everyone's DNA info will end up on a Google database..You can see what horse thief you came from and have your privacy taken from you and you get to see the latest Ancestry.com ads served up for you. You know Google didn't do this...
- Tags: Andrew Jackson, Google Inc., biotechnology
- Discussion threads 2007-05-23
- Interop '07: Cisco layers push-to-talk on top of VoIP
- Interop '07: Cisco layers push-to-talk on top of VoIPThis is not new.This feature has been on Cisco Phones including the predecessor 7920 for about 3 years. It was first bought to market by Cistera Networks in 2004 on the Cisco Call Manager and is probably the technology used in the...
- Tags: Cisco Systems Inc., SpectraLink Corp., push-to-talk, VoIP, Avaya Inc., Vo-Fi
- Discussion threads 2007-05-22
- Welcome to the era of gullibility 2.0
- Welcome to the era of gullibility 2.0Just goes to show why Apple wants to shutdown...some of these website postings, it can hurt them financially.I'd take noteThis seems to be a more lucrative method than the "pump and dump" spam schemes making the rounds lately.I'd take a look at who bought...
- Tags: Professional development, gullibility
- Discussion threads 2007-05-21
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