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	<title><![CDATA[marketing communication Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to marketing communication]]></description>
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		<title><![CDATA[Customer Communications Management Brings New Factors to the Marketing Communications Plan]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=950443]]></link>
		<description><![CDATA[In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 25 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+communications+management+community.html"><![CDATA[Customer Communications Management Community]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[How Blogs, Web 2.0 and Mobile Applications Are Heating Up Marketing Communications]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1125835]]></link>
		<description><![CDATA[With Web 2.0 and proliferation of mobiles, media dynamics have been completely transformed. From a scenario where companies communicated with their markets, clients and users through several layers of intermediaries, with these new tools - blogs, user communities, social networking, RSS etc - they can now communicate directly and much...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 09 Jul 2008 00:00:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+application.html"><![CDATA[Mobile Application]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
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		<title><![CDATA[Develop a Marketing Communications Plan]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=353900]]></link>
		<description><![CDATA[Marketing communications marcom include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: keep the company speaking with one voice across a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[EMI Music Uses Marketing Communication Portal to Aid Success and Stimulate Innovation Globally]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=288998]]></link>
		<description><![CDATA[The success of global music company EMI Music's business relies on its marketing efforts nearly as much as the musical talent it promotes. To ensure more effective processes around the world and allow the sharing of best practices and ideas, the company decided to create a global, online marketing repository...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/emi+group+plc..html"><![CDATA[EMI Group Plc.]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/music.html"><![CDATA[Music]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/portals.html"><![CDATA[Portals]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">EMIPF.PK,MSFT</category>
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		<title><![CDATA[Create a Marketing Communications Plan]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=262982]]></link>
		<description><![CDATA[Developing a marketing communications plan on short notice can be challenging. A person will want to cover all his bases, but is faced with some tight deadlines. Fortunately, there are Microsoft Office Excel 2003 templates that can help the person plan his communications strategy and marketing budget, and considerably shorten...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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