marketing communication

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Develop a Marketing Communications Plan

Marketing communications marcom include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: keep the company speaking with one voice across a...

Tags: marketing communication, marketing research, marketing

White papers 2007-12-01

Global Sales Performance Firm Saves ¬15,000 in Six Months With Web Content Tool

Mercuri International, Europe's largest sales performance and training consultancy, wanted to revitalise its international communication. Its legacy Web site, which used IBM Lotus Notes, was difficult, time consuming, and costly to update in 40 countries. As Microsoft is recognised as a leading provider of Internet-based marketing communication technologies, Mercuri turned...

Tags: web, marketing communication, microsoft corp., tool, marketing research, sales strategy, server consolidation, channel management, content management, workforce management, marketing, sales, servers, hardware, enterprise software, software, human resources

Case studies 2006-05-01

Southwestern/Great American Uses mySAP Customer Relationship Management to Improve Marketing Communications and Cut Costs

Southwestern/Great American, Inc. (SW/GA) has been in business since 1855, making it the oldest direct-selling company in America. Cookbook publisher FRP Favorite Recipes Press, an SW/GA subsidiary, needed to focus and streamline its marketing efforts to reach its goals. FRP was looking to focus on customers whose information resides in...

Tags: mysap, marketing, sap ag, marketing communication, mysap crm, crm, customer relationship management (crm), enterprise software, software

Case studies

Create a Marketing Communications Plan

Developing a marketing communications plan on short notice can be challenging. A person will want to cover all his bases, but is faced with some tight deadlines. Fortunately, there are Microsoft Office Excel 2003 templates that can help the person plan his communications strategy and marketing budget, and considerably shorten...

Tags: marketing communication, microsoft corp., marketing research, marketing

Webcasts

EMI Music Uses Marketing Communication Portal to Aid Success and Stimulate Innovation Globally

The success of global music company EMI Music's business relies on its marketing efforts nearly as much as the musical talent it promotes. To ensure more effective processes around the world and allow the sharing of best practices and ideas, the company decided to create a global, online marketing repository...

Tags: innovation, emi group plc., marketing communication, microsoft corp., music, marketing research, portals, marketing, internet

Case studies

Additional Resources

Can global competition bring health care quality?

My view is a key to any P4P scheme has to be transparency, solid information insurers and consumers can use to make informed choices. In the past this was known as "reputation," but when marketing dollars are used to buy reputation, numbers must replace it. by Dana Blankenhorn

Tags: hospital, health care, healthcare, vertical industries, benefits, enterprise software, software, human resources, dana blankenhorn

Blog posts 2008-08-07

I went to Moscone Center and all I got was this stupid T-Shirt

Where's the hot chicks? Yeah you heard it, Summer LinuxWorld Expo sucked. Again. No, I didn't go this year. In fact, I haven't gone in two years. So how can I say it sucked? Because everyone who I know...

Tags: booth, trade show, webcast, linux, internet, rss, web site development, web technology, operating systems, software, jason perlow

Blog posts 2008-08-07

Vonage narrows losses: Can it grow?

Vonage has narrowed its losses two consecutive quarters, but it remains to be seen whether the company can grow. The company reported a second quarter net loss of $7 million, or 4 cents a share, on revenue of $228 million. Revenue was up 11 percent from a...

Tags: revenue, vonage holdings corp., marketing expense, operational accounting, marketing research, finance, marketing, larry dignan

Blog posts 2008-08-07

The social media corporate identity crisis

The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking. Joel Postman, principal of Socialized, authored this guest piece on the...

Tags: brand, social media, twitter, joel postman, popeyes chicken, q., branding, social networking, marketing, online communications, advertising & promotion, jennifer leggio

Blog posts 2008-08-06

VMware launches new system builder, certification programs, joins Linux Foundation

VMware is investing more resources in the channel and IT community -- and getting more involved in the Linux community -- to preserve its lead in the virtualization software market. At LinuxWorld and Next Generation Data Center Conference this week, the Palo Alto, Calif. virtualization software leader...

Tags: vmware inc., system builder program, virtualization, linux, cloud computing, utility computing, storage management, open source, servers, hardware, operating systems, software, storage, paula rooney

Blog posts 2008-08-06

Google unloads Performics to Publicis Groupe

Publicis Groupe will buy Google's Performics search engine marketing unit for an undisclosed sum. Google acquired Performics via the DoubleClick acquisition and the unit sparked a little bit of a firestorm. The problem: Owning Performics could be viewed as a conflict of interest for Google. After all,...

Tags: google inc., performics, advertisement, marketing research, marketing, larry dignan

Blog posts 2008-08-06

IBM should spend another $1B to sell its Symphony OpenOffice-Linux desktop to the masses

IBM is enlisting the help of the top three Linux distributors to help its desktop Office and messaging software gain ground. It's a small step forward but Big Blue must reach out to the masses to win this game. At LinuxWorld, IBM announced that Canonical/Ubuntu, Novell and Red...

Tags: microsoft office, ibm corp., linux, open source, unix, operating systems, desktops, software, hardware, paula rooney

Blog posts 2008-08-06

Sprint: Can it convince customers to stay?

Sprint had some good news Wednesday: The wireless provider lost 901,000 net customers and only 776,000 post-paid subscribers in the second quarter. Wall Street was expecting more customer defections. For instance, Morgan Stanley was expecting post-paid subscriber losses of 947,000. But let's get real here: Sprint is on the ropes...

Tags: sprint communications, product marketing, customer relationship management (crm), wi-fi, wireless, marketing, enterprise software, software, larry dignan

Blog posts 2008-08-06

Zoho's millions

  It's not often I get excited by adoption numbers but the fact Zoho has passed the million user landmark represents an outstanding achievement and a cause for celebration. Zoli Erdos, chief hand waver and Irregular chum has all the details. I was more interested in the...

Tags: network management, zoho, sales strategy, public relations, network administration, networking, sales, marketing, corporate communications, dennis howlett

Blog posts 2008-08-06

Linuxworld/NGDC San Francisco

As I walked the show floor at LinuxWorld/Next Generation Datacenter Conference in San Francisco, I saw evidence of a show in transistion. This reminds me of UNIX shows I attended in the early 1980s. As with UNIX, Linux has become a common part of organizational datacenters and IT staff members...

Tags: vp, conference, data centers, unix, linux, operating systems, corporate governance, virtualization, storage, hardware, data management, software, business operations, corporate law, dan kusnetzky

Blog posts 2008-08-06

Dell's 'Cloud Computing' and other strange stuff

 and When I took a wee poke at Dell the other day I could not possibly have known that labeling something Hybrid and expecting us to meekly gobble it up was only the tip of what can only be described as an ill-conceived marketing strategy iceberg....

Tags: dell computer corp., hoover, cloud computing, marketing research, marketing, dennis howlett

Blog posts 2008-08-06

Windows wars: Are you a dog or cat?

  All this Vista versus XP versus Windows Server 2008 stuff got me thinking. Maybe its not just technological issues with Microsoft's latest desktop OS that is creating strife between the user bases. Perhaps -- if we take a page from Jungian theory -- there is a...

Tags: desktop, operating system, microsoft windows vista, microsoft windows, operating systems, microsoft windows vista (longhorn), software, jason perlow

Blog posts 2008-08-05

IOC puts Beijing Games highlights on YouTube

Clips and highlights of Olympic events are to be made available on the Google-owned video-sharing site YouTube. BEIJING--Clips and highlights of Olympic events are to be made available on the video-sharing site YouTube, owned by Google, under an agreement with the International Olympic Committee, the IOC said in a...

Tags: international olympic committee, youtube inc., olympic, games, corporate communications, tvs, public relations, tv & home theater, personal technology, marketing, home entertainment, reuters, google, youtube, olympics, video

News items 2008-08-05

Interspire Email Marketer (exe)

Interspire Email Marketer allows anyone to create, send and track profitable email marketing campaigns. Interspire Email Marketer is the preferred email marketing software used by over 20,000 businesses, digital agencies and ISP's to increase revenue and build life long customer relationships.

Tags: email marketing, interspire, interspire email marketer, e-mail, marketing research, online communications, marketing

Software downloads 2008-08-05

Thailand halts 'Grand Theft Auto' sales after murder

A teenager confessed to robbing and murdering a taxi driver while trying to recreate a scene from the controversial game. BANGKOK--A Thai video game distributor halted sales of Grand Theft Auto on Monday after a teenager confessed to robbing and murdering a taxi driver while trying to recreate a...

Tags: grand theft auto, video game, sales, games, personal technology, reuters, video games, violence, take-two interactive

News items 2008-08-04