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- Customer Communications Management Brings New Factors to the Marketing Communications Plan
- In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with...
- White papers 2008-10-25
- How Blogs, Web 2.0 and Mobile Applications Are Heating Up Marketing Communications
- With Web 2.0 and proliferation of mobiles, media dynamics have been completely transformed. From a scenario where companies communicated with their markets, clients and users through several layers of intermediaries, with these new tools - blogs, user communities, social networking, RSS etc - they can now communicate directly and much...
- White papers 2008-07-09
- Develop a Marketing Communications Plan
- Marketing communications marcom include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: keep the company speaking with one voice across a...
- White papers 2007-12-01
- EMI Music Uses Marketing Communication Portal to Aid Success and Stimulate Innovation Globally
- The success of global music company EMI Music's business relies on its marketing efforts nearly as much as the musical talent it promotes. To ensure more effective processes around the world and allow the sharing of best practices and ideas, the company decided to create a global, online marketing repository...
- Case studies
- Create a Marketing Communications Plan
- Developing a marketing communications plan on short notice can be challenging. A person will want to cover all his bases, but is faced with some tight deadlines. Fortunately, there are Microsoft Office Excel 2003 templates that can help the person plan his communications strategy and marketing budget, and considerably shorten...
- Webcasts
Additional Resources
- Corner of Bar vs Corner of Library: The Twitter Conundrum
- On the eve of a couple of international Enterprise 2.0 Conferences, I'm revisiting in this post a core concept about the fundamental dichotomy of behavioral patterns around marketing people and business operations people. As a general rule the people running the strategy and...
- Blog posts 2009-11-01
- FLO Media Viewer 1.0 (Windows)
- The FLO Media Viewer is a publishing product which can convert various documents into a Flash application. The created viewers can be placed on a website, opened locally or distributed as stand-alone files for example on a product CD. The created viewers can be used for a variety of marketing...
- Software downloads 2009-10-23
- What's next after SpamWaves, WavePorn?
- No sooner than a week after using Google Wave did I get my first unsolicited Spam Wave. First, there was e-mail spam. Then there was spam forum posts and spam talkbacks. And then spam Twitters. Click on the "Read the...
- Blog posts 2009-10-19
- Mindjet takes on Cisco with Catalyst
- Mindjet has released a new product called Catalyst that hopes to take the notion of the whiteboard into the digital realm but with a lot more bells and whistles. In doing so they are making a direct play against the like of Cisco's WebEx with aggressive...
- Blog posts 2009-10-06
- Smart Bluetooth Marketing 1.2.0.76 (Windows)
- Smart Bluetooth Marketing is a proximity marketing and communication software that allows you to run your own bluetooth marketing campaigns on your PC or laptop without need for special expensive hardware. Smart Bluetooth Marketing automatically sends promotional and advertising messages, business cards, event notifications to the mobile phones and all...
- Software downloads 2009-10-01
- News to know: Dell; Xerox, Android, NewEgg, Win7, Windows Mobile,
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Andrew Nusca: Dell Latitude Z 16" thin-and-light revealed; Lamborghini angles hide boardroom muscle Gallery: Hands on with the Dell...
- Blog posts 2009-09-29
- Social Business in Action - Establishing Excellence
- Human interaction is as old as humanity, and nothing beats personal contact. We can learn more from a few seconds of personal contact and get a 'gut feel' about someone or a situation experientially in person than we can from hours of research and remote contact....
- Blog posts 2009-09-21
- The 10 biggest moments in IT history
- Missing: Tim Berners-Lee?The Mouse, and the GUI ...... without the invention of the mouse or the GUI/WYSIWYG there would not be as many users as there are today, and I would hazard a guess that it would be restricted to business applications like accounting, and Data Analysis.LudoRE: The 10...
- Discussion threads 2009-09-21
- Twitter still not 'serious' enough for business
- Maybe......they should change the name to "microblogging". Like "e-mail", you'd send an "m-blog". I would imagine serious business users are a little uncomfortable using the terms "twitter" and "tweet" in a business environment, when "microblogging" sounds so much more business-like.Carl RapsonOthers Love ItI find it funny that people talk like...
- Discussion threads 2009-08-26
- Social Media Revolution?
- Here's another YouTube video - 'Social Media Revolution' - conflating a lot of stats in order to make a case for 'Social Media' being the 'biggest shift since the industrial revolution'. Web 2.0...The Machine is Us/ing Us started this style of delivery and...
- Blog posts 2009-08-16
- Fortune 500 Series: How EMC used social media to recruit, re-brand, rebuild
- EMC can best be described as an entity. Not only in the Fortune 500, the infrastructure information provider was recognized by Fortune as one of the 10 most admired companies for product and service quality. This success didn't come easy to the giant, which needed to significantly rebuild its business...
- Blog posts 2009-08-11
- BriefingsDirect analysts debate the 'imminent death' of enterprise IT as cloud models ascend
- who's going to maintain the workstationsyeah it's a cloud system, but the hardware at the desk still needs to be maintained. Waiting for your 3rd party IT people could waste valuable time in the office.RE: BriefingsDirect analysts debate the 'imminent death' of enterprise IT as cloud models ascendI think...
- Discussion threads 2009-08-10
- Vonage: Can it grow the customer base?
- Vonage continues to drop customers as the company pares marketing and subscribers opt for their wireless phones. What's unclear is whether Vonage can ever juice growth again. Vonage, however, is promising new features that may improve its standing. Vonage ended the second quarter with 2.5 million lines...
- Blog posts 2009-08-06
- Palm snags Apple veteran Zwerner to head brand design
- Apple veteran Jeff Zwerner has joined Palm as its new SVP of brand design. Zwerner's new duties include overseeing the company's web design strategies, global ad campaigns and public relations. That's a lot of message to handle, judging by the dicussion over Palm's...
- Blog posts 2009-08-05
- Microsoft external PR chief to get a blue badge
- Microsoft external PR chief to get a blue badgeA blue badge?I guess it beats getting a pink slip!RE: Microsoft external PR chief to get a blue badgeLet's hope he teaches Microsoft better communication skills than they exhibited during the Windows 7 beta to the testers!So, what's so important about him?Corporate...
- Discussion threads 2009-07-28
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