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- On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider
- For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great solution. Of course, one should use a structured assessment process to choose the best provider for them. First, identify and quantify the goals and...
- Tags: On-demand, Automation, Marketbright, Marketing Automation, Marketing Research, Marketing
- White papers 2008-10-08
Additional Resources
- Chatting (Not Chattering) About Salesforce - Part I
- (NOTE BEFORE I START: This is one really long post. So rather than post it in all its glory in a single file or post it here over two days, I'm trying something new. I'm posting the first half here. And the second half on PGreenblog.  Let's see how that...
- Tags: Salesforce.com Inc., Customer Service, Twitter Inc., Sales Force, Customer, CRM, Integration, Force.com, Service Cloud 2, Sales Force Management, Sales Strategy, Sales, Paul Greenberg
- Blog posts 2009-11-23
- TopSales Personal 6.62 (Windows)
- TopSales is a useful and powerful sales automation, contact management, document management and email message processor tool for sales and marketing people who are into internet marketing. It enhances sales productivity by automating sales process with daily contact management functions, mailing lists and email autoresponder. With TopSales you can maintain...
- Tags: Contact Management, Microsoft Windows, Ceek Software, TopSales, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications
- Software downloads 2009-11-09
- FOWA 2009: Microsoft Surface 'proof of concept' actually pointless
- Grats on being closed mindedWell done for putting someone down, your price point argument is fair but doesn't negate the number of possible uses of the surface device, which frankly are only limited by imagination, something that seems to be questionable for you.How do you define genuine uses? That sentence...
- Tags: Tablets, FOWA 2009, Microsoft Surface, proof of concept, Microsoft Corp.
- Discussion threads 2009-10-01
- Interview with Microsoft’s Seth Patton
- More from the Project Conference Seth Patton is the senior marketing director for Microsoft Project. I got thirty minutes alone with Seth at the Microsoft Project Conference 2009 show this afternoon. We discussed several topics impacting the PSA professional services automation and PPM...
- Tags: Microsoft Corp., PPM, Microsoft Project, Microsoft Office, Office Suites, Software, Brian Sommer
- Blog posts 2009-09-16
- Brent Leary Expounds: The SMBs Rejoice
- Brent Leary, who is not only my bud, but one of the leading, no, the leading, small business consultant and analyst when it comes to small business (duh!), CRM, social CRM and social media,  is someone that I want to highlight on these pages.  Not that you need to come...
- Tags: Salesforce.com Inc., Leader, Small Business, Small And Medium Business, CRM, Brent Leary, Maximizer Needs, Price Point, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2009-09-14
- CRMWeb 2.5 (Windows)
- CRMWeb is a flexible, efficient and easy to use CRM software solution for small and medium-sized companies. CRM Web is integrating all success relevant departments of your business: sales, marketing and customer service. Flexibility, integration, adaptability, performance and reduced total costs are the key features of our web-based CRM software...
- Tags: Customer Service, Customer, Microsoft Windows, CRM, Misoft Systems, CRMWeb, CRM Web, Sales Strategy, Customer Relationship Management (CRM), Product Marketing, Advertising & Promotion, Sales Force Management, Marketing Research, Enterprise Software, Sales, Software, Marketing
- Software downloads 2009-08-11
- HF Holidays Gets in Step With Customers
- The UK's largest walking and leisure activity holiday provider, HF Holidays has 50,000 customers each year including 35,000 guests in its 17 country house properties. The challenge was to integrate data sources to create a single customer view then provide new insights to improve marketing and optimise campaigns - to...
- Tags: SAS Institute
- Case studies 2009-08-01
- TopSales Professional 6.63 (Windows)
- TopSales is a powerful sales automation, contact management, and e-mail message processor tool for sales and marketing people who are into Internet marketing. It enhances sales productivity by automating sales process with daily contact management functions, mailing lists, e-mail autoresponder, and many more cool features. This program has been written...
- Tags: Contact Management, Microsoft Windows, Ceek Software, TopSales, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications
- Software downloads 2009-07-22
- TopSales Basic 6.60 (Windows)
- TopSales provides sales automation, contact management, and e-mail processing for Internet marketing professionals. It can enhance sales productivity with contact management functions, mailing lists, and leads analysis. You can segment your contact database by demographic fields such as age, gender, zip code, and job title. There are 40 user-definable string...
- Tags: Contact Management, Microsoft Windows, Mailing List, Ceek Software, TopSales, Sales Strategy, Sales
- Software downloads 2009-07-22
- How to Choose the Best CRM Implementation Partner for Your Call Center
- In the era of multi-channel communications, the Service Management and Customer Support features used in Call Centers, along with Sales Force Automation SFA, are among the most common functionalities of Customer Relationship Management CRM solution. The growing number of call centers on numerous market verticals proves that call centers have...
- Tags: Call-center, CRM, OSF Global Services, Call Centers, Customer Relationship Management (CRM), Enterprise Software, It Operations, Software
- White papers 2009-07-17
- SMSList 2.13 (Windows)
- Sending SMS to single or multiple recipients mailing list. Simple usage thanks to an intuitive user interface. Besides its classic office automation features, SMSList offers integration possibility with other information systems (through SMS sending/reception from file with CSV format). Application fields: SMSList is suitable for mobile marketing, advertising, customer relationships...
- Tags: Microsoft Windows, SMS, SMS&Co, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Advertising & Promotion, Modems, Consumer Electronics, Personal Technology, Online Communications, Networking, Marketing, Hardware, Components
- Software downloads 2009-06-23
- Will touchscreen Windows 7 netbooks be hot or not?
- Will touchscreen Windows 7 netbooks be hot or not?Hardware FirstWithout the hardware, there's no way it'll take off since no one will be able to take advantage of Touch features. I think the hardware has to come first, and I've been interested in touchscreen netbooks but there are very few...
- Tags: Netbooks, nettops & MIDs, Keyboards, Microsoft Windows, netbook, touch screen, Microsoft Windows 7, mouse, Apple iPhone
- Discussion threads 2009-06-16
- TIBCO takes PaaS plus integration capabilities to global enterprises via their choice of clouds
- Combining platform as a service PaaS with a built-in ability to integrate and manage hybrid cloud deployments, TIBCO Software today threw its hat in the cloud computing ring by taking its middleware and Java development and deployment platforms to new heights. Coinciding with the JavaOne conference and...
- Tags: TIBCO Software Inc., PaaS, TIBCO Silver, Service-Oriented Architecture (SOA), Cloud Computing, Service Level Management, Middleware, Web Services, Enterprise Software, Software, It Operations, It service Management, Dana Gardner
- Blog posts 2009-06-03
- Severa â€" PSA/PPM discussion with Zaki Usman
- The battle for low-cost, SaaS-based PSA/PPM is heating up Severa, a PSA/PPM (professional services automation/project portfolio management) vendor, has recently launched their newest product line: Severa 3. This is a Web 2.0, SaaS software as a service solution targeted for many professional services firms. The...
- Tags: Software-as-a-service, Professional Services, QuickArrow, Software As A Service (SaaS), Managed Hosting, Cloud Computing, Emerging Technologies, Brian Sommer
- Blog posts 2009-06-01
- Merrill Lynch Revamps Customer Statements With HP Exstream Software
- Merrill Lynch financial advisors can offer clients a broad range of diversified financial solutions. Listening to feedback from clients, the Merrill Lynch marketing department recognized the value in creating a consolidated "Relationship Statement," with the ultimate goal of demonstrating what is possible from a client relationship with Merrill Lynch. Merrill...
- Tags: Hewlett-Packard Co., Exstream Software Inc., Merrill Lynch & Co. Inc., Financial Accounting, Finance
- Case studies 2009-06-01
- Groupe Meeschaert Improves Customer Lifecycle Management and Marketing Effectiveness
- Groupe Meeschaer wanted to implement a Customer Relationship Management CRM solution within an adaptive information system architecture and meet International Organization for Standardization parameters, including sales and campaign management. The challenge was to consolidate all company services through a single CRM solution, including market index tables trading business market, back-office...
- Tags: Marketing, Oracle Corp., Lifecycle Management, Back-office, Groupe Meeschaert, Sales Force Management, Sales Strategy, Enterprise Software, Sales, Software
- Case studies 2009-05-01
- Report: Cisco's buying spree unlikely to include Sun
- Cisco may have billions of cash on-hand to make some key acquisitions during the downturn - but don't count on Sun Microsystems to be one of them. Cisco CEO John Chambers, during a briefing in Seoul, said the company will be "aggressive" during the downturn and will...
- Tags: Data Center, Sun Microsystems Inc., VMware Inc., Cisco Systems Inc., Data Centers, Storage, Hardware, Data Management, Sam Diaz
- Blog posts 2009-04-15
- eBay power sellers: Amazon is kicking eBay's tail
- Three eBay power sellers are painting a mixed picture at best for the auction site and note that the recession and Amazon are thumping the company. These power sellers, Skip McGrath, an eBay Gold PowerSeller; Steve Lindhorst is a former eBay University instructor; and Ron Saxton, whose...
- Tags: Amazon.com Inc., eBay Inc., Skip McGrath, Jeffrey Lindsay, Sales Strategy, Sales Force Management, Sales, Larry Dignan
- Blog posts 2009-04-06
- All that Jive: Putting the 'social' into business software
- All that Jive: Putting the 'social' into business softwareJive's OpportunityHave worked for years in the collaboration market, I understand your and Dennis Howlett's skepticism about employees contributing to platforms like Jive. In Jive's favor, though, I would point out that 1) these employees are the same people who are used...
- Tags: Sales strategy, Sales force management, software, business software
- Discussion threads 2009-03-10
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