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ZDNet Resources
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Tags: uncategorized, search advertising, search, roi, marketing, google software applications, google, advertising
- Blog posts 2007-04-02
- When will Google Local reap $39 billion local ad sales opportunity?
- On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local? In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...
- Tags: advertising, google, local, marketing, media, metrics, uncategorized
- Blog posts 2007-03-09
- Yahoo HotJobs needs Craigslist to fill hot jobs at Yahoo
- Who says $42 billion market cap Yahoo wishes “free” classifieds Craigslist wasn’t disrupting its HotJobs online recruitment business? In touting its for big fee recruiting services to employers, Yahoo HotJobs proclaims:Yahoo has triple the circulation of the top newspapers! 111 million users who make Yahoo an integral part of...
- Tags: advertising, brands, business models, craigslist, culture, local, marketing, newspapers, uncategorized, yahoo
- Blog posts 2007-03-07
- iPod meets Campaign 2008: Chris Dodd podcasting 'User Generated Politics'
- Edition Number 17 in this Digital Markets Blog special presidential campaign 2008 series on what I am calling “User Generated Politics.” Chris Dodd may be under the presidential campaign radar, but he is ON prospective voters’ playlists!iPod meets "User Generated Politics"!“Get to know the senator” his campaign Website invites,...
- Tags: government, hillary clinton, local, marketing, political campaign, politics, president clinton, presidential race, uncategorized, user generated politics
- Blog posts 2007-02-16
- Gmail for the masses
- Google has wasted no time in bringing its beloved Gmail to "the worlds" emailers.As I discussed yesterday in "Google’s Silence," Google has proclaimed Gmail is no longer "by invitation only."Google is quick to the draw in leveraging the premier Web real estate: Google.com homepage.Google touts: "Free email with 2.8GB storage...
- Tags: google, google software applications, marketing, self-promotion, uncategorized
- Blog posts 2007-02-15
- Google Local at Google.com
- Google is keen on the $31 billion local advertising opportunity, as I discuss in ““Google: $31 billion local winner?” Most Google searches for local businesses are initiated at the general search box at Google.com, despite Google’s best efforts to drive users to start their local searches at Google Maps....
- Tags: search, google local, google inc., local listing, local search, local business
- Blog posts 2007-01-29
- Google already winner in Clinton presidential bid
- As Hillary Clinton announces her intention to spark a winning “conversation” in the next battle for the presidency of the United States, Google is already winning in the media battle for attention to news “conversations” about her candidacy.In “Google wins as newspapers battle” I analyze the newspaper industry SEM strategy...
- Tags: uncategorized, local, media, google, yahoo, marketing, print, google inc.
- Blog posts 2007-01-21
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, google inc., google adwords, google&rsquo, s
- Blog posts 2006-12-26
- Can local newspapers win online?
- How can local newspapers leverage their “trusted brands” online?The debate rages on, in particular at the Kelsey Local Interactive Media conference in Philadelphia this afternoon, where regional newspapers and online service providers to the newspaper industry analyzed interactive advertising “opportunities and challenges” for local newspaper Websites.Centro says it “has one...
- Tags: amateur content, user-generated content, local, uncategorized, advertising, roi, yahoo, search, media, marketing
- Blog posts 2006-11-30
- Holiday Shopping: Where will you be?
- Where will you be doing your holiday shopping this year? Online or at the mall?Yes, the malls are cranking up the holiday music and snowflakes are starting to fall at online storefronts. The most important time for the U.S. retail economy is upon us: Year end shopping for holiday gifts!Where...
- Tags: uncategorized, business models, local, culture, marketing, ecommerce
- Blog posts 2006-11-12
Additional Resources
- Can global competition bring health care quality?
- My view is a key to any P4P scheme has to be transparency, solid information insurers and consumers can use to make informed choices. In the past this was known as "reputation," but when marketing dollars are used to buy reputation, numbers must replace it. by Dana Blankenhorn
- Tags: hospital, health care, healthcare, vertical industries, benefits, enterprise software, software, human resources, dana blankenhorn
- Blog posts 2008-08-07
- I went to Moscone Center and all I got was this stupid T-Shirt
- Where's the hot chicks? Yeah you heard it, Summer LinuxWorld Expo sucked. Again. No, I didn't go this year. In fact, I haven't gone in two years. So how can I say it sucked? Because everyone who I know...
- Tags: booth, trade show, webcast, linux, internet, rss, web site development, web technology, operating systems, software, jason perlow
- Blog posts 2008-08-07
- Vonage narrows losses: Can it grow?
- Vonage has narrowed its losses two consecutive quarters, but it remains to be seen whether the company can grow. The company reported a second quarter net loss of $7 million, or 4 cents a share, on revenue of $228 million. Revenue was up 11 percent from a...
- Tags: revenue, vonage holdings corp., marketing expense, operational accounting, marketing research, finance, marketing, larry dignan
- Blog posts 2008-08-07
- The social media corporate identity crisis
- The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking. Joel Postman, principal of Socialized, authored this guest piece on the...
- Tags: brand, social media, twitter, joel postman, popeyes chicken, q., branding, social networking, marketing, online communications, advertising & promotion, jennifer leggio
- Blog posts 2008-08-06
- VMware launches new system builder, certification programs, joins Linux Foundation
- VMware is investing more resources in the channel and IT community -- and getting more involved in the Linux community -- to preserve its lead in the virtualization software market. At LinuxWorld and Next Generation Data Center Conference this week, the Palo Alto, Calif. virtualization software leader...
- Tags: vmware inc., system builder program, virtualization, linux, cloud computing, utility computing, storage management, open source, servers, hardware, operating systems, software, storage, paula rooney
- Blog posts 2008-08-06
- Google unloads Performics to Publicis Groupe
- Publicis Groupe will buy Google's Performics search engine marketing unit for an undisclosed sum. Google acquired Performics via the DoubleClick acquisition and the unit sparked a little bit of a firestorm. The problem: Owning Performics could be viewed as a conflict of interest for Google. After all,...
- Tags: google inc., performics, advertisement, marketing research, marketing, larry dignan
- Blog posts 2008-08-06
- IBM should spend another $1B to sell its Symphony OpenOffice-Linux desktop to the masses
- IBM is enlisting the help of the top three Linux distributors to help its desktop Office and messaging software gain ground. It's a small step forward but Big Blue must reach out to the masses to win this game. At LinuxWorld, IBM announced that Canonical/Ubuntu, Novell and Red...
- Tags: microsoft office, ibm corp., linux, open source, unix, operating systems, desktops, software, hardware, paula rooney
- Blog posts 2008-08-06
- Sprint: Can it convince customers to stay?
- Sprint had some good news Wednesday: The wireless provider lost 901,000 net customers and only 776,000 post-paid subscribers in the second quarter. Wall Street was expecting more customer defections. For instance, Morgan Stanley was expecting post-paid subscriber losses of 947,000. But let's get real here: Sprint is on the ropes...
- Tags: sprint communications, product marketing, customer relationship management (crm), wi-fi, wireless, marketing, enterprise software, software, larry dignan
- Blog posts 2008-08-06
- Zoho's millions
- It's not often I get excited by adoption numbers but the fact Zoho has passed the million user landmark represents an outstanding achievement and a cause for celebration. Zoli Erdos, chief hand waver and Irregular chum has all the details. I was more interested in the...
- Tags: network management, zoho, sales strategy, public relations, network administration, networking, sales, marketing, corporate communications, dennis howlett
- Blog posts 2008-08-06
- Linuxworld/NGDC San Francisco
- As I walked the show floor at LinuxWorld/Next Generation Datacenter Conference in San Francisco, I saw evidence of a show in transistion. This reminds me of UNIX shows I attended in the early 1980s. As with UNIX, Linux has become a common part of organizational datacenters and IT staff members...
- Tags: vp, conference, data centers, unix, linux, operating systems, corporate governance, virtualization, storage, hardware, data management, software, business operations, corporate law, dan kusnetzky
- Blog posts 2008-08-06
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