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It's content that drives the adoption of new technology: Many companies still seem to be missing the point. Outside of a small number of tech-heads, it's content that drives the adoption of new technology, not how cool the technology actually is.Two areas where this simple but trustworthy rule of thumb has been forgotten are home entertainment and games consoles. ...; Tags: Blu-ray, Gadgets, Gaming, Hardware, HD-DVD, Marketing, Thoughts; Blog posts 2007-07-10
All that AMD is left with is spinning the numbers: AMD is so broken that all it has left in the battle against Intel is marketing spin. What's AMD going to try to sell me next? A special secret sauce to boost Barcelona performance to that being claimed in the benchmark results? Or maybe some magic beans??I used to feel sorry...; Tags: Thoughts, Marketing, Intel, AMD; Blog posts 2007-07-04
I can understand why some want to downgrade from Vista to XP: Last week my ZDNet blogging colleague Mary Jo Foley reported that Microsoft is to make it easier for some Vista users specifically those using Windows Vista Ultimate and Vista Business to roll back to Windows XP until they are ready to make the move. This is a good move for everyone,...; Tags: Thoughts, Software, Microsoft, Marketing; Blog posts 2007-07-02
Windows Vista = Windows Me II?: Is Windows Vista going to be a repeat of the Windows Me marketing and sales disaster that Microsoft experienced back on 2000?Over the past few weeks Ive come across a number of articles on tech sites that are putting Windows Vista and Windows Me in the same sentence. Not...; Tags: Industry, Marketing, Microsoft, Software, Thoughts, Trends, Vista; Blog posts 2007-04-26

Additional Resources

MobileTechRoundup show #141, jkOnTheRun is aquired, Sony Reader, battery life, and more: I had a good time recording MobileTechRoundup show #141 with the two newest members of the Giga Om Media group, James Kendrick and Kevin Tofel. Don't worry listeners and readers, you will still get the same content from those two and from me here on the podcast for the foreseeable...; Tags: MobileTechRoundup, Sony Corp., Battery, Sony Reader, Kevin, Podcasts, Internet, Matthew Miller; Blog posts 2008-07-25

Twelve best practices for online customer communities: One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it...; Tags: Community, Best Practice, Customer Community, Deloitte, Community Management, Marketing Research, Social Networking, Marketing, Online Communications, Advertising & Promotion, Dion Hinchcliffe; Blog posts 2008-07-25
What paper trail?: I've been carting around my latest sheaf of press releases about the green-ness of electronic document technology for weeks now. Yes, as I've blogged before, I am still one of those people who can't help printing out certain emails in order to act on them. Yes, it's bad, I know....; Tags: Xerox Corp., Paper Trail, Survey, Printers, Data Centers, Marketing Research, Hardware, Peripherals, Storage, Data Management, Marketing, Heather Clancy; Blog posts 2008-07-25
Talent development: Earlier this week I attended Fortune magazine's Brainstorm Tech conference which "aims to sharpen the thinking of the very well heeled attendees about the escalating impact of tech-driven change for all business and global society". There was a terrific menu of topics on offer:...; Tags: Talent, Collaboration, CEO, HCL, Workforce Management, Human Resources, Oliver Marks; Blog posts 2008-07-25
AOL gussies up for potential sale, but who's buying?: AOL is shutting down XDrive, AOL Pictures and other properties in a belt tightening move that may indicate the company is setting itself up to be sold. The larger question: Who will buy AOL from Time Warner? According to a memo posted by TechCrunch, AOL executive vice...; Tags: America Online Inc., Portals, Business Structures, Litigation, Internet, Finance, Business Operations, Larry Dignan; Blog posts 2008-07-25
Netflix ups outlook; Customer acquisition costs fall: Netflix said Friday it ended the second quarter with more than 8.4 million subscribers, up 25 percent from a year ago, and spent less money acquiring those customers. Those two factors added up to better than expected quarterly results and an improved outlook. The company has been...; Tags: NetFlix Inc., Acquisition, Earnings, Financial Accounting, Mergers & Acquisitions, Finance, Investment, Larry Dignan; Blog posts 2008-07-25
If Xen and KVM are free, why do VMware and Microsoft get all of the press?: Xen and KVM, like other virtualization tools, can be used as part of a comprehensive datacenter architecture. One of the most important value propositions offered by both of these tools is low initial cost (read "free"). Depending upon the implementation (Citrix, Red Hat, SUSE, Virtual Iron, Oracle, Sun, Qumranet, etc.)...; Tags: Red Hat Inc., Xen, VMware Inc., Microsoft Corp., Tool, Comprehension, Productivity, Data Centers, Open Source, Storage, Hardware, Data Management, Dan Kusnetzky; Blog posts 2008-07-25
Vista: Whose 'reality' do you believe?: Vista: Whose 'reality' do you believe?Microsoft Search sucks.Now they are hijacking your PC to gain search share. Vista, XP, and anything else Microsoft is leaving this organization at every chance.RE: Vista: Whose 'reality' do you believe?This studies almost alway fail to note that XP's business penetration was no better after...; Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Corp., Forrest; Discussion threads 2008-07-24
We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!: We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!Linux has no marketing.Market share is directly related to marketing. When is the last time anyone saw a Linux commercial?Isn't that the point?You say that Canonical needs to listen more to the "customers" but...; Tags: Copiers, Operating systems, Desktops, Notebooks, Market-Share, Apple Inc., Ubuntu, wanna-be, Microsoft Corp., photocopier, Linux; Discussion threads 2008-07-24
Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little: Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a littleNew Coke?Actually, given the way it has been and is being sold, is it not the New Kool-Aid?With Vista selling so well already ...... as shown in revenues from the previous quarter, Microsoft can expect to gain substantially...; Tags: Microsoft Windows Vista (Longhorn), Operating systems, Mozilla Firefox, Forrester Research Inc., Microsoft Windows Vista, Apple Mac OS X, Mendel, Apple Inc.; Discussion threads 2008-07-24
Mossberg: MobileMe Is Far Too Flawed To Be Reliable: Mossberg: MobileMe Is Far Too Flawed To Be ReliableWow, you know it is bad when...You know it is bad when one of your most fervent fanboys tells you to stay away from an Apple service![i]The planned iDisk File Sharing featured was delayed[/i]More vaporware from Apple. Sounds like once again, they've...; Tags: Desktops, Groupware, MobileMe, Mossberg; Discussion threads 2008-07-24
Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little: Vista adoption in the enterprise is mired in the single digits, but is an option for companies that have Windows releases before XP. Nineteen percent of enterprise users use Firefox. And the Mac OS is making some headway in the enterprise, but Apple lacks a coherent strategy to pitch business...; Tags: Mozilla Firefox, Microsoft Windows XP, Microsoft Windows Vista, Apple Inc., Enterprise, Forrester Research Inc., Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Larry Dignan; Blog posts 2008-07-24
Ballmer does Windows; Johnson joins Juniper: Ballmer does Windows; Johnson joins JuniperAlso.....Is he really the "face" you want for Vista? Let's be honest here Balmer is not loaded with charisma or well anything that makes one want to buy from him. Stay away from him maybe but buy? heh heh heh Just saying.....Pagan...; Tags: Sales strategy, Steve Ballmer, Microsoft Windows, Vista! Hurrah, product people, Microsoft Corp., Microsoft Windows Vista, Juniper Networks Inc.; Discussion threads 2008-07-24
Microsoft splits its Platforms: Microsoft splits its Platformsjohnson leavingFirst of all, this is good news. It's not like he as done a good job running this companies marketing and online business. This is good news. Microsoft is making changes and its for the better. For all your naysayers who like to...; Tags: NETWORKING, Microsoft Corp., Johnson, rep, Juniper Networks Inc.; Discussion threads 2008-07-23
iPhone vulnerable to phishing, spamming flaws: iPhone vulnerable to phishing, spamming flawsBut I was told OS X would save me from things like this.[i]In the meantime, iPhone users should avoid clicking on links in the Mail app that refers to trusted sites.[/i]So if my mom sends me a link to a web album, I shouldn't open...; Tags: Spam, Cyberthreats, Desktops, SECURITY, spamming, Apple iPhone, PC, phishing; Discussion threads 2008-07-23
VMWare looks ahead at Microsoft, year-end financials and morale: VMWare looks ahead at Microsoft, year-end financials and moraleWe need better Wall Street analystsI frequently see the phrase "fell short of Wall Street analysts predictions", as if a company did not do as well as it should have, and has a negative connotation.I'm seeing this phrase with increasing frequency, these...; Tags: VMware Inc., Microsoft Corp.; Discussion threads 2008-07-23