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	<title><![CDATA[marketing and social media Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/marketing+and+social+media.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to marketing and social media]]></description>
	<s:counts start="0" returned="20" found="153" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Salesforce demos Service Cloud 2]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-19178_22-366367.html]]></link>
		<description><![CDATA[At Dreamforce Global Gathering 2009 in San Francisco, Salesforce CEO Marc Benioff and Kraig Swensrud, senior vice president of product marketing, show attendees the company's new customer service software, Service Cloud 2. The new tool helps businesses connect their traditional call center technologies with social media applications through a cloud...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 16:42:18 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/service+cloud+2.html"><![CDATA[Service Cloud 2]]></category>
		<category domain="http://updates.zdnet.com/tags/marc+benioff.html"><![CDATA[Marc Benioff]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.html"><![CDATA[Salesforce]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
	</item>
	<item>
		<title><![CDATA[Short clip: American Airlines social media experiment]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-353053.html]]></link>
		<description><![CDATA[Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions with customers.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 08:51:59 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/american+airlines.html"><![CDATA[American Airlines]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
	</item>
	<item>
		<title><![CDATA[Crush It for iPhone 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1179513]]></link>
		<description><![CDATA[With Crush It for iPhone through integrated video and text Gary Vaynerchuk shares with business owners how they can boost sales using the internet. He shows audiences how to find their passion and turn it into a flourishing, monetized business. Crush It for iPhone dynamic personality comes powerfully to life...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/vook.html"><![CDATA[Vook]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/smart+phones.html"><![CDATA[Smart Phones]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[A List: CRM(ish) Reading Worth it.]]></title>
		<link><![CDATA[http://blogs.zdnet.com/crm/?p=1054]]></link>
		<description><![CDATA[Sorry to have dropped off the radar for awhile. I was on the road. Â First in Chicago having facilitated a customer event with Sword Ciboodle customers at the Union League Club - one that included a presentation by Brian Carey of Sears on what Sears is doing to improve the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 Sep 2009 04:00:32 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+greenberg.html"><![CDATA[Paul Greenberg]]></category>
	</item>
	<item>
		<title><![CDATA[How Kanye West influences enterprise social business strategy]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=904]]></link>
		<description><![CDATA[    Entertainment personality Kanye West's outburst over the weekend at the MTV Video Music Awards ceremony has implications for the enterprise business world.    Jive Software, whose 'SBS' Social Business Software 'frees people to engage in open, natural business conversations and workflows that typically are...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 14 Sep 2009 22:40:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/business+strategy.html"><![CDATA[Business Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/mtv.html"><![CDATA[MTV]]></category>
		<category domain="http://updates.zdnet.com/tags/radian6.html"><![CDATA[Radian6]]></category>
		<category domain="http://updates.zdnet.com/tags/jive+software.html"><![CDATA[Jive Software]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
	</item>
	<item>
		<title><![CDATA[Using social media to turn all staff into customer service reps]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=766]]></link>
		<description><![CDATA[There is a strong trend among corporations to use social media to turn nearly every one of their employees into customer service reps and evangelists.    Best Buy is an excellent example. It is using Twitter to answer technical queries and it even specifies a minimum of 250...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Sep 2009 04:00:45 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/job.html"><![CDATA[Job]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
	</item>
	<item>
		<title><![CDATA[Is "online" a destination? There's confusion over different types of media]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=713]]></link>
		<description><![CDATA[The other evening I was at an event organized at Razorfish: "Brand Relationships in a Social Media World."    One of the slides shared during the presentation by Garrick Schmitt, GVP Experience Planning at Razorfish showed that "50% of Americans spend more time online than with any other...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Aug 2009 14:04:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://updates.zdnet.com/tags/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://updates.zdnet.com/tags/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
	</item>
	<item>
		<title><![CDATA[If FaceBook is a "must-use", where does that leave us?]]></title>
		<link><![CDATA[http://education.zdnet.com/?p=2945]]></link>
		<description><![CDATA[Yesterday I read with interest that Facebook has become a "must-use" application.  The San Francisco Chronicle article noted that    As for the marketplace, I suspect that, as eBay came to dominate auctions, and Amazon dominates books, Facebook is about to become the dominant social networking platform....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 19 Aug 2009 21:32:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/christopher+dawson.html"><![CDATA[Christopher Dawson]]></category>
	</item>
	<item>
		<title><![CDATA[Public relations fail: A lesson and a rant]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1548]]></link>
		<description><![CDATA[I try to be supportive of the public relations industry. I spotlight wins. I publicly thank people for their good ideas. I do research reports to help clients, bloggers and agencies better communicate and understand each other. All of that said, I have very little tolerance for basic violations of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 19 Aug 2009 10:00:33 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Shock Horror 'Social Media': Who Will Save/Train the Children?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=808]]></link>
		<description><![CDATA[    An interesting US national poll from Common Sense Media asking 'is social networking changing childhood?' opens up some wider issues.    Common sense media suggest their poll...  ...illustrates a continuing disconnect between parents and kids when  it comes to kidsâ€™ digital lives....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Aug 2009 15:02:51 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
	</item>
	<item>
		<title><![CDATA[A View from the Engine Room: Booz Allen Build a Collaborative Business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=795]]></link>
		<description><![CDATA[    Two key members of the winning Booz Allen Hamilton 'Hello' team, to whom I presented the Open Enterprise 2009 trophy at June's Enterprise 20 conference in Boston, discuss the realities of their collaboration environment above.    Megan Murray & Donna Lucas are in the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Aug 2009 21:50:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/john+chambers.html"><![CDATA[John Chambers]]></category>
		<category domain="http://updates.zdnet.com/tags/team.html"><![CDATA[Team]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/megan+murray+%2526+donna+lucas.html"><![CDATA[Megan Murray & Donna Lucas]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/groupware.html"><![CDATA[Groupware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
		<category domain="tickers">CSCO</category>
	</item>
	<item>
		<title><![CDATA[$1.54 billion spent on word-of-mouth, social media marketing in 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=22227]]></link>
		<description><![CDATA[Spending on word-of-mouth marketing rose 14.2 percent to $1.54 billion in 2008, despite the worst economic recession in 70 years, according to recent research from PQ Media.    Spending on word-of-mouth marketing, which includes social media channels such as Twitter and Facebook, is on pace to grow another...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 05 Aug 2009 07:59:17 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/pq+media.html"><![CDATA[PQ Media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/andrew+nusca.html"><![CDATA[Andrew Nusca]]></category>
	</item>
	<item>
		<title><![CDATA[iPicolo 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1098829]]></link>
		<description><![CDATA[iPicolo instantly uploads pictures onto your favorite social media sites including Facebook, Twitter, Picasa, and Flickr. It is also customizable to allow uploads to any other social networking or social media site. The easy to use, intuitive interface connects iPicolo users instantly to their favorite social networking sites allowing users...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 24 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/moobila.html"><![CDATA[Moobila]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
	</item>
	<item>
		<title><![CDATA[The psychology of social media: Can a visible brand ruin your life?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1376]]></link>
		<description><![CDATA[Having a visible personal brand does not need to be a relationship death sentence. It might just take more work. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Jul 2009 15:11:01 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Social media: Pondering the corporate ROI]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=21275]]></link>
		<description><![CDATA[Social networking can deliver returns to enterprises as long as companies devote some time to them.    Joe McKendrick at Smart Planet details some of the ROI discussions going on. Citing Natalie L. Petouhoff, Ph.D., an analyst at Forrester, and her study titled The ROI Of Online Customer...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 17 Jul 2009 02:20:13 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[TuneWiki for Blackberry 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1030221]]></link>
		<description><![CDATA[TuneWiki brings its technology for mobile social media players from the iPhone and Android to your Blackberry. The free TuneWiki player converts that solitary playing experience to a social networking and entertainment tool. TuneWiki adds lyrics scrolling as subtitles for your music, and allows you to contribute missing lyrics and...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 29 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/rim+blackberry.html"><![CDATA[RIM BlackBerry]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/tunewiki.html"><![CDATA[TuneWiki]]></category>
		<category domain="http://updates.zdnet.com/tags/tunewiki+player.html"><![CDATA[TuneWiki Player]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
	</item>
	<item>
		<title><![CDATA[The marketing myth of "free" social media]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11474-0.html?forumID=1&threadID=65934&messageID=1237724&start=0]]></link>
		<description><![CDATA[The marketing myth of "free" social mediaWithering at the rootsBlogs, twitter, facebook, and the like gained popularity because people felt they could get the real scoop, not the media generated hyp.  If the advertising machine goes after bloggers and tweeters like they have facebook, and if the bloggers and...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 22 Jun 2009 08:42:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+myth.html"><![CDATA[marketing myth]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[social media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
	</item>
	<item>
		<title><![CDATA[TuneWiki for Windows Media Player 0.1.01.53 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1091181]]></link>
		<description><![CDATA[TuneWiki brings its technology for mobile social media players to your PC. The free TuneWiki plug-in converts that boring solitary experience of Windows Media Player to a social networking and entertainment tool. TuneWiki adds lyrics scrolling as subtitles for your music, and allows you to contribute missing lyrics and timing...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Sat, 20 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+media+player.html"><![CDATA[Microsoft Windows Media Player]]></category>
		<category domain="http://updates.zdnet.com/tags/windows+media.html"><![CDATA[Windows Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/music.html"><![CDATA[Music]]></category>
		<category domain="http://updates.zdnet.com/tags/tunewiki.html"><![CDATA[TuneWiki]]></category>
		<category domain="http://updates.zdnet.com/tags/tunewiki+plug-in.html"><![CDATA[TuneWiki Plug-in]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The marketing myth of "free" social media]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=547]]></link>
		<description><![CDATA[Marketers and PR people are all over Twitter, FaceBook, etc. They love "social media" because they can get past the "gate keepers" in traditional media.     And there have been several instances where they've managed to promote their clients at seemingly little or no cost.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 13 Jun 2009 18:39:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
	</item>
	<item>
		<title><![CDATA[Are Tweets and Facebook updates telling burglars when to strike?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=19632]]></link>
		<description><![CDATA[A few weeks back, while in Vegas for a long weekend, I posted a random Facebook status update from my phone about landing safely and being ready to play some blackjack. Later, when my wife found out that I had done that, she kind of scolded me: "Why don't you...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Jun 2009 13:49:18 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
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