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- The Forrester Waveâ„¢: Enterprise Business Intelligence Platforms, Q3 2008.
- In Forrester's 151-criteria evaluation of enterprise business intelligence BI platform vendors, SAS moved into a leadership position in enterprise BI, thanks to rich functionality, ability to scale, and the completeness of corporate and product vision and strategy. This paper describes how BI tools and technologies have moved far beyond simple...
- White papers 2009-04-01
- Mainstreaming Web Data With SAS Web Analytics 5.3
- All too often, Web site data stays inside the Web team. Granted, it is leveraged for useful endeavors such as understanding Web traffic, tracking online behavior, and improving site performance. However, in this multi-channel world, valuable customer insight is gained and marketing abilities are enhanced when Web site data is...
- White papers 2009-03-20
- SAS preps cloud computing facility; Bets on on-demand BI
- SAS is planning to spend $70 million on a cloud computing facility at its Cary, N.C. headquarters as it expands its on-demand offerings. SAS seems to be making a big bet on business intelligence software in the cloud, a concept that isn't expected to get a lot of traction. ...
- Blog posts 2009-03-19
- Data Mining in the Insurance Industry: Solving Business Problems Using SAS Enterprise Miner Software
- Data mining can be defined as the process of selecting, exploring and modeling large amounts of data to uncover previously unknown patterns. In the insurance industry, data mining can help firms gain business advantage. For example, by applying data mining techniques, companies can fully exploit data about customers' buying patterns...
- White papers 2009-03-01
- The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation
- The SAS BI solutions enabled one to increase the number of direct marketing campaigns from 20 to 1000+ a year. Now with SAS Marketing Automation implemented one is able to further increase the number of campaigns while improving the quality of target list selections. The paper focuses on data handling...
- White papers 2009-02-27
- SAS as SaaS - The Benefits and Challenges of Implementing an Enterprise Scale SAS Data Warehouse and Business Intelligence Shared Service
- Many organizations recognize the benefits that can be achieved through the Software as a Service SaaS model. Why not apply this model to one's SAS data warehousing and business intelligence strategy? Organizations can save money and improve service levels through efficiencies gained by a shared infrastructure and support staff. These...
- White papers 2009-02-27
- Power You Didn't Know You Had: Using PSAX to Create Self-Generating Web Libraries With SAS
- Just as the Ajax development style revolutionized the Web with Web 2.0, SAS has innate strengths that make it ideal for building drill-down libraries of Web information. Using the "PSAX" development style - pre-synchronous SAS and XML - one can push a Web-based information channel out to the Web, often...
- White papers 2009-02-27
- Measuring Campaign Performance by Using Cumulative Gain and Lift Chart
- The primary goal of a Direct Mail marketing DM campaign is to send mailers to group of customers who are likely to respond. To determine the likely responders for the offer, it is a common practice to build predictive models based on past experience, using historical data. It is not...
- White papers 2009-02-27
- Implementing a BI Reporting Environment - Making Dashboards More OLAP Friendly
- The Credit Corp reporting environment is used on a daily basis by the management team to track performance at all levels of the business. Taking advantage of SAS Enterprise BI Server (in particular SAS BI dashboards, SAS OLAP Server, and SAS Web Report Studio), users are able to get a...
- White papers 2009-02-27
- Interactive Outlier Review and Regression Analysis in Stat Studio
- The National Agricultural Statistics Service NASS conducts hundreds of surveys every year covering the breadth of US agriculture from aquaculture and horticulture to the more traditional crop and livestock farms. Most of these surveys are sampled from stratified lists of farm and ranch operators. An exception to this is the...
- White papers 2009-02-27
- Visualizing Two Social Networks Across Time With SAS: Collaborators on a Research Grant Vs. Those Posting on SAS-L
- This paper explores the visualization of two different social networks across time. One consists of people at 23,827 email addresses posting 267,209 messages to 82,279 threads on the email list SAS-L from 1996 through August of 2008. The other, much smaller but more complex, social network includes faculty, staff and...
- White papers 2009-02-27
- Efficient Experimental Design With Marketing Research Applications
- Orthogonal designs are available for only a relatively small number of very specific problems. They may not be available when some combinations of factor levels are infeasible, a nonstandard number of runs factor level combinations or hypothetical products is desired, or a nonstandard model is being used, such as a...
- White papers 2009-02-03
- Marketing Research: Uncovering Competitive Advantages
- SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allows one to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help one gain insight into their products,...
- White papers 2009-02-03
- Forget Branding, Says Topdanmark. Less Is More
- The challenge at Topdanmark was to automate marketing campaigns to drive strong lead management instead of spending large sums of money on mass communications. Topdanmark deployed SAS that optimizes campaign effectiveness for every situation and at every stage of the marketing process - from setting strategy and targeting opportunities to...
- Case studies 2009-01-01
- Groupama Develops Its Client Knowledge by Decentralizing Its Marketing Information System
- With revenues of ?11.5 billion (US$13.6 billion) in 2002, Groupama is one of the major players in France's insurance market. The challenge was to provide common access to marketing data. SAS helps Groupama create client behavior models, improve database searching and develop a new intranet-based marketing application for regional offices...
- Case studies 2009-01-01
- SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
- Scotiabank has set out to be the best and most successful Canadian based international financial services group. Since welcoming its first customers in 1832, Scotiabank has enjoyed continued success by building on its traditional core strengths, including risk management, cost control, diversification and customer satisfaction. The challenge was to evaluate...
- Case studies 2009-01-01
- Teaching Data Mining: The University of Alabama and SAS
- The University of Alabama UA and SAS developed a partnership whereby students who complete a sequence of four graduate-level courses can receive a joint Data Mining Certificate from UA and SAS. Recently, the opportunity to earn this certificate has been made available to MBA students as well. This paper will...
- White papers 2008-12-04
- Integrating Your Favorite SAS Program Into a SAS Data Mining Workbench
- This white paper addresses how a data mining workbench can access raw data and interactively create a data mining process flow. These data mining processes can be saved as batch code and scheduled for execution according to company policies for deployment. The visual display of the overall data mining process...
- White papers 2008-12-01
- Benchmark Report for SAS Enterprise Business Intelligence 9.1.3 on HP Integrity Servers
- Enterprise customers demand a reliable platform that can scale to meet their business intelligence requirements. This report details a proof point for SAS Enterprise Business Intelligence that demonstrates support for up to 3,000 concurrent users on HP Integrity servers and storage. The testing, performed by both HP and SAS, shows...
- White papers 2008-12-01
- Laurentian Bank Gets Competitive Through Improved Customer Intimacy
- Laurentian Bank, Canada's seventh largest bank, found that targeted campaigns are more successful marketing tools than mass mailings. The challenge was to Access and manage massive amounts of customer data in order to understand how they will respond to marketing campaign offers better. Bank deployed SAS Business Analytics - SAS...
- Case studies 2008-11-01
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