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The Adobe-Omniture deal: Does it make sense?
Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan
Tags: Adobe Systems Inc., Omniture Inc., Mergers & Acquisitions, Marketing Research, Corporate Law, Investment, Finance, Marketing, Business Operations, Larry Dignan
Blog posts 2009-09-16
Omniture sees growing pains, but weathers economic storm
Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...
Tags: Omniture Inc., Customer, Operational Accounting, Financial Planning, Marketing Research, Finance, Marketing, Larry Dignan
Blog posts 2009-02-06
Search Engine Marketing: Maximizing Profit with Web Analytics
From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
Tags: Search Engine, Analytics, Search Engine Marketing, Omniture Inc., Web Analytics, Search, Marketing Research, Marketing
White papers
Multichannel Measurement: Strategies for Success
In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...
Tags: Omniture Inc., Roi/Tco, Web Site Development, Web Technology, Marketing Research, Strategy, Finance, Managerial Accounting, Internet, Marketing, Management
White papers
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