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- The Adobe-Omniture deal: Does it make sense?
- Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan
- Blog posts 2009-09-16
- Omniture sees growing pains, but weathers economic storm
- Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...
- Blog posts 2009-02-06
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
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- Multichannel Measurement: Strategies for Success
- In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...
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