click fraud and marketing

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Why Google will never pay for content

I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...

Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube

Blog posts 2007-03-06

Why Google click fraud is NOT 0.02%

It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...

Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models

Blog posts 2007-03-01

Scoring Google on quality

In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...

Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s

Blog posts 2006-12-26

Google 2007: More Googlers blogging?

If Techmeme is the blogosphere’s barometer, December reflected an uptake in high-profile Googlers putting forth the Google case, at their own personal blogs.Bloggers in point:1) Shuman Ghosemajumder, Google’s point man on click fraud, weighed in personally on the Google click fraud issue at his own blog December 12 in a...

Tags: click fraud, Google Inc., Google Software Applications, Content, Social Media, Culture, Google, Blogs, User-Generated Content, Social Web, Marketing, Self-Promotion, Media, Search

Blog posts 2006-12-22

Additional Resources

Entellium's lost millions

Larry Dignan outlines the main points of the Entellium fraud. Regardless of the final outcome, there are three glaring questions: How did the CFO and CEO overstate revenues across THREE financial years by a factor of four to five times without someone noticing the obvious problem of...

Tags: Entellium, Board, Compliance, Corporate Governance, Financial Accounting, Business Operations, Corporate Law, Finance, Dennis Howlett

Blog posts 2008-10-10

Seesmic fires a third of staff as recession bites

Loic LeMeur, CEO of Seesmic has announced the company is reducing its headcount by seven people. That may not sound like a huge number but as LeMeur says in the video announcement: ...the longevity of the company is obviously of significant importance - and thus we must reduce costs...

Tags: Recession, Video, Seesmic, Corporate Communications, Marketing, Dennis Howlett

Blog posts 2008-10-10

An interview with Scott Brinker

It's clearly a week for publishing podcasts. As well as David Provost, whom I mentioned yesterday, I've also just released a podcast with ion interactive's Scott Brinker. Scott has been blogging for a while about the impact that semantic technologies might have upon his area of interest,...

Tags: Scott Brinker, Podcasts, Internet, Paul Miller

Blog posts 2008-10-10

Netbook returns blamed on Linux 'teething problems'

Higher return rates for Linux-based netbooks don't necessarily reflect badly on the open-source operating system, according to Ubuntu backer Canonical. The return rate on Linux-powered netbooks may be higher than that for Windows netbooks, but this isn't necessarily a bad thing for Linux, according to Canonical. ...

Tags: Ubuntu, Linux, UNIX, Operating Systems, Microsoft Windows, Open Source, Software, Matthew Broersma ZDNet.co.uk, netbook, Windows XP, MSI Wind, Asus Eeee

News items 2008-10-10

Virtualization 2.0 panel recording from NGDC is available

Back in August, I had the opportunity to moderate a panel at the Next Generation Data Center Conference, entitled "Virtualization 2.0".The panel included Albert Lee, Chief Strategy Officer and Board Director of xkoto, Greg O'Connor, CEO of Trigence, Jonah Paransky, Marketing VP of StackSafe and Lawrence Stein, Engineering VP of...

Tags: Panel, StackSafe, Virtualization, Cloud Computing, Storage Management, Utility Computing, Corporate Governance, Hardware, Storage, Business Operations, Corporate Law, Dan Kusnetzky

Blog posts 2008-10-10

News to know: Apple's $800 laptop; MS and Mac Patch Days; Vista Home for business

Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Ryan Naraine: Mac OS X Patch Day: 40 security flaws fixed MS Patch Tuesday heads-up: 11 bulletins, 4 critical Ed Bott: Look who's buying...

Tags: Apple Macintosh, Microsoft Windows Vista, Apple Inc., Microsoft Corp., Laptop Computer, H-1B, Notebooks, Human Resources, Labor Relations, Hardware, Notebooks & Tablets, David Grober

Blog posts 2008-10-10

Email Extractor (msi)

Email Extractor is a tool to extract email address from many different types of files, such as pst, msg, html, txt, and zip. Email Extractor is very easy to use, just drag and drop the folder or files into the process window, then click run, you will get a unique...

Tags: E-mail Address, Message Compass, Email Extractor, E-mail, Online Communications

Software downloads 2008-10-10

India Radio (gadget)

Introducing the India Radio gadget with 30 stations of Web radio. Simply click on the radio station you desire and play the live internet stream. Don't pay for web radio, when you can listen for free. This gadget uses your windows media player and real player for audio broadcasts, the...

Tags: Web, Radio, Gadget, Sidebar Gadgets, Advertising & Promotion, Marketing

Software downloads 2008-10-10

Radio Hong Kong (gadget)

Introducing the Radio Hong Kong gadget with 15 stations of streaming digital radio. Simply click on the radio station you desire and play the live Internet stream. Don't pay for Web radio, when you can listen for free. This gadget uses your windows media player and real player for audio...

Tags: Radio, Sidebar Gadgets, Advertising & Promotion, Marketing

Software downloads 2008-10-10

France Radio (gadget)

Introducing the Radio France gadget with 60 stations of streaming digital radio. Simply click on the radio station you desire and play the live Internet stream. Don't pay for live audio streams, when you can listen for free. This gadget uses your windows media player and real player for audio...

Tags: Radio, Gadget, Sidebar Gadgets, Advertising & Promotion, Marketing

Software downloads 2008-10-10

Kasha's Rap Toolbar (exe)

An Internet browser toolbar for rap lovers. This takes your standard toolbar functions and gives them a rap music edge. Always be 1 click away from your favorite genre. This toolbar incorporates functions such as rss feeds, search box, mail checker, weather check and a radio preprogramed with stations such...

Tags: Toolbar, Vivid Imagery, Kasha

Software downloads 2008-10-10

Facebook: Revenue plan by 2011; Growth is key for now.

Facebook CEO Mark Zuckerberg says he's more focused on growing the social networking site than he is in finding a way to monetize it - at least for now. In a Q&A interview with German blog Netzökonom, Zuckerberg has basically given himself and the company three years to come up...

Tags: Revenue, Facebook, Mark Zuckerberg, Social Networking, Operational Accounting, Online Communications, Marketing, Advertising & Promotion, Finance, Sam Diaz

Blog posts 2008-10-09

Buy an ASUS Eee Box mini PC, get free malware!

Buy an ASUS Eee Box mini PC, get free malware!This is VERY interesting! eeePC Laptop users beware too!When I was downloading all the updates from ASUS's web site for my newly received eeePC, NOD32 stopped the Bluetooth update with the following:http://dlsvr04.asus.com/pub/ASUS/EeePC/EeePC1000H/Bluetooth_XP_080630.zip probably a variant of Win32/Genetik trojan connection terminated - quarantinedRE:...

Tags: Spyware, adware & malware, Spyware, Cyberthreats, Viruses and worms, SECURITY, ASUS, ASUS Eee Box mini-PC, Asus Eee Box, mini-PC, NOD32, Asus Eee, malware

Discussion threads 2008-10-09

H-1B visas rife with fraud, worker mistreatment

H-1B visas rife with fraud, worker mistreatmentWell, Duh.....Anyone working in the tech field can provide many examples of this activity. The financial services company where I work is almost completely outsourced to Indian vendor company workers, over here on H-1B's. Additionally, many of us here have trained the very people...

Tags: Recruitment & Selection, Litigation, Outsourcing, H-1B, worker mistreatment, mistreatment, job, worker, fraud

Discussion threads 2008-10-09

Medical tourism to Mexico gets more organized

Medical tourism to Mexico gets more organized"... your only hope."?Quoting:These groups are actively signing-up companies and insurers and soon, if you need an operation, they may be your only hope.[End quote]Not disagreeing, but wondering what you believe is soon to happen.RE: Medical tourism to Mexico gets more organizedHi Dana -...

Tags: Vertical industries, Benefits, HEALTHCARE, Insurance, Health Travel Guides, health care, tourism

Discussion threads 2008-10-09

H-1B visas rife with fraud, worker mistreatment

Thirteen percent of petitions for H-1B visas filed on behalf of employers are fraudulent. That's the conclusion of a report by the U.S. Citizenship and Immigration Services agency, part of the Department of Homeland Security, BusinessWeek reports. A key part of the fraud is loopholes that allow...

Tags: Visa, Loophole, Worker, Fraud, H-1B, Human Resources, Labor Relations, Richard Koman

Blog posts 2008-10-09