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	<title><![CDATA[marketers Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/marketers.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to marketers]]></description>
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		<title><![CDATA[Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition]]></title>
		<link><![CDATA[http://blogs.zdnet.com/crm/?p=744]]></link>
		<description><![CDATA[I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head.  I'm providing an advance excerpt of Chapter 13 of CRM...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 May 2009 07:12:21 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/new+competition.html"><![CDATA[New Competition]]></category>
		<category domain="http://updates.zdnet.com/tags/engagement+rating.html"><![CDATA[Engagement Rating]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+professional.html"><![CDATA[Marketing Professional]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+greenberg.html"><![CDATA[Paul Greenberg]]></category>
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	<item>
		<title><![CDATA[From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=17730]]></link>
		<description><![CDATA[Every medium or twist on a medium seems to spawn its own version of hiding the agenda.    For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 08 May 2009 15:22:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/conversation.html"><![CDATA[Conversation]]></category>
		<category domain="http://updates.zdnet.com/tags/payment.html"><![CDATA[Payment]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/conversation+phrase.html"><![CDATA[Conversation Phrase]]></category>
		<category domain="http://updates.zdnet.com/tags/blogher.html"><![CDATA[BlogHer]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
	</item>
	<item>
		<title><![CDATA[Leverage Web Experience Management to Create a Dynamic Next-Generation Website]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=953143]]></link>
		<description><![CDATA[The fundamental shift in how consumers interact online - and their resulting high expectations - has not only influenced site design and design, but also redefined what makes an appealing and effective website. Marketers are now looking at web management technologies to capitalize on new revenue channels. EMC Documentum Web...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Thu, 05 Mar 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://updates.zdnet.com/tags/emc+corp..html"><![CDATA[EMC Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EMC</category>
		<category domain="tickers">EMC</category>
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	<item>
		<title><![CDATA[Email Frequency: How Relevancy Tactics Changed the Rules]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=356623]]></link>
		<description><![CDATA[Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 22 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/listrak.html"><![CDATA[Listrak]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=306519]]></link>
		<description><![CDATA[The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://updates.zdnet.com/tags/streamline.html"><![CDATA[Streamline]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://updates.zdnet.com/tags/portals.html"><![CDATA[Portals]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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