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ZDNet Resources
- Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition
- I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...
- Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg
- Blog posts 2009-05-29
- From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?
- Every medium or twist on a medium seems to spawn its own version of hiding the agenda. For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs. ...
- Tags: Conversation, Payment, Social Media, Advertiser, Marketers, Conversation Phrase, BlogHer, Blogging, Internet, Tom Steinert-Threlkeld
- Blog posts 2009-05-08
- Leverage Web Experience Management to Create a Dynamic Next-Generation Website
- The fundamental shift in how consumers interact online - and their resulting high expectations - has not only influenced site design and design, but also redefined what makes an appealing and effective website. Marketers are now looking at web management technologies to capitalize on new revenue channels. EMC Documentum Web...
- Tags: Web, Web Site, EMC Corp., Marketers, Channel Management, Storage, Web Site Development, Marketing, Hardware, Internet
- Webcasts 2009-03-05
- Email Frequency: How Relevancy Tactics Changed the Rules
- Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing...
- Tags: Listrak, Marketers, E-mail, Online Communications
- White papers 2008-04-22
- Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns
- The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...
- Tags: Webcast, Streamline, Microsoft Corp., Marketers, Portals, Marketing Research, Internet, Marketing
- Webcasts
Additional Resources
- Salesforce Chatter: Social operating systems emerge on the IT stage
- It's a StartWhile I think this is a harbinger of things to come, and salesforce.com seems to be the closest thing to a real platform to support this kind of functionality, I don't know a single salesperson who wants to spend more than 3 minutes a week on salesforce.com.Since many...
- Tags: Sales force management, information technology, Salesforce.com Inc.
- Discussion threads 2009-11-18
- Salesforce Chatter: what a clanger!
- Running Cover-it-Live has produced some interesting commentary about this morning's announcement of Salesforce.com Chatter. Best summed up by Nenshad Bardoliwalla: The length of this keynote has turned "Chatter" into "Splatter" IMHO A three and a quarter hour keynote marathon, laced with the kind of hyperbole we've come to...
- Tags: Salesforce.com Inc., Marc Benioff, Running Cover-it-Live, Saesforce.com, Sales Force Management, Sales, Dennis Howlett
- Blog posts 2009-11-18
- Wow! Top execs say they are influenced by social networks
- What this means for B2B marketers:Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for...
- Tags: NETWORKING, social networking, network, social media, Astak
- Discussion threads 2009-11-18
- AT&T upgrades 3G in SF Bay Area; forgets Silicon Valley is part of region
- OK, now THAT's funny!!!Apple doesn't even have 3G service for the iPhone on their OWN CAMPUS!!!!BWAHAHAHAHAHAHA!!!!!!!!!!Is THAT irony, or what?Now AT&T can claim that Verizon's commercialsare deceiving: the area's bigger then what Verizon shows on the "AT&T map".RE: AT&T upgrades 3G in SF Bay Area; forgets Silicon Valley is part...
- Tags: AT&T Corp., SF bay area, 3G
- Discussion threads 2009-11-17
- CRM Association-Netherlands Rocks Het Huis!
- I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...
- Tags: Car, Amsterdam, Conference, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2009-11-16
- Friday Challenge: What's your take on OS/browser market share trends?
- Firefox is taking over...With Firefox the days of vendor lock-in withIE required are over, like banking sites theyare cross-platform as they should be.I use CentOS/Fedora/RHEL and use I am able todo all of my job functions and use any applicationI want without the fear of security holes andthreats from a...
- Tags: Web browsers, Operating systems, COMPANIES, Other Countries, Web browser, Friday Challenge, operating system, Mozilla Firefox, browser market share, security hole, security, Microsoft Corp., Microsoft Windows
- Discussion threads 2009-11-13
- Open source be not proud
- microsoft over java???hardly.Ellison should use GPL v3 for mysqland commit 1 billion dollars to it.This deal will sail through and everyone will be happy.It is a pyramid schemeFor a long time open source companies were only "profitable" because their perceived value.MySQL is a very good example of this. They sold...
- Tags: Databases, open source, MySQL
- Discussion threads 2009-11-10
- TopSales Personal 6.62 (Windows)
- TopSales is a useful and powerful sales automation, contact management, document management and email message processor tool for sales and marketing people who are into internet marketing. It enhances sales productivity by automating sales process with daily contact management functions, mailing lists and email autoresponder. With TopSales you can maintain...
- Tags: Contact Management, Microsoft Windows, Ceek Software, TopSales, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications
- Software downloads 2009-11-09
- Corner of Bar vs Corner of Library: The Twitter Conundrum
- On the eve of a couple of international Enterprise 2.0 Conferences, I'm revisiting in this post a core concept about the fundamental dichotomy of behavioral patterns around marketing people and business operations people. As a general rule the people running the strategy and...
- Tags: Twitter Inc., Marketing Research, Marketing, Oliver Marks
- Blog posts 2009-11-01
- Hearings on climate, cap'n'trade, energy
- well dont expect any change economy will always prevail the rest ....Maybe one day when it will be too late to turn around ... people will understand once again too late.. They will have a vibrant economy and a dead sentence quite ironic.. Im full of...
- Tags: Taxes, Free trade, Personal finance, Businesses, tax, IT IS
- Discussion threads 2009-10-28
- 2010 Predictions: Will social media reach ubiquity?
- Thank you - 2010 Predictions: Will social media reach ubiquity?Jennifer,I just wanted to thank you not only for including me in "2010 Predictions: Will social media reach ubiquity?" but for doing the work to pull this together. It's a great piece that I really enjoyed reading. I've bookmarked so we...
- Tags: social media, ubiquity
- Discussion threads 2009-10-27
- Teens are generation Apple as iPod, iPhone dominance reigns
- Look at fall 2007Two years ago, 13% said they planned to buy a Zune. And, almost none of them did.Apple owns this market in the USA and will until the category of MP3 player is no longer relevant.I wonder how many teens plan to buy a Windows Mobile 6.5 phone?Big...
- Tags: Digital music, Digital media, Media players, Microsoft Windows 7, Operating systems, Apple Inc., MP3, MP3 player, iPod iPhone dominance reign, dominance reign, Microsoft Windows, Apple iPod
- Discussion threads 2009-10-07
- Novel/Inadvertent way to promote a tech conference
- Gremlins can sometimes be good Yesterday, gremlins either stomped my blog page or they laid waste to a ZDNet advertiser see below. [caption id="attachment_650" align="alignnone" width="462" caption="An Ad I Actually Read"][/caption] I remember some old Marketing sage telling me in college...
- Tags: Advertisement, Brian Sommer
- Blog posts 2009-10-06
- The FTC's guidelines raise ruckus, but are (mostly) unenforceable
- The Federal Trade Commission published controversial guidelines for bloggers and Facebook and Twitter users, but they are largely unenforceable. The FTC's rules are an encroachment on free speech, absurd in parts and far reaching. On the surface, the FTC's laws boil down to disclosure: ...
- Tags: FTC, Blogger, CNet News, Blogging, Internet, Larry Dignan
- Blog posts 2009-10-06
- FTC targets bloggers for disclosure about perks, freebies
- The Federal Trade Commission wants me - the blogger - to inform you - the reader - about any financial ties I might have with the companies or the products I write about, just to make sure there's no conflict of interest there. That's fine. I have...
- Tags: FTC, Blogger, Blogging, Internet, Sam Diaz
- Blog posts 2009-10-05
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