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Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition

I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...

Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg

Blog posts 2009-05-29

From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?

Every medium or twist on a medium seems to spawn its own version of hiding the agenda. For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs. ...

Tags: Conversation, Payment, Social Media, Advertiser, Marketers, Conversation Phrase, BlogHer, Blogging, Internet, Tom Steinert-Threlkeld

Blog posts 2009-05-08

Leverage Web Experience Management to Create a Dynamic Next-Generation Website

The fundamental shift in how consumers interact online - and their resulting high expectations - has not only influenced site design and design, but also redefined what makes an appealing and effective website. Marketers are now looking at web management technologies to capitalize on new revenue channels. EMC Documentum Web...

Tags: Web, Web Site, EMC Corp., Marketers, Channel Management, Storage, Web Site Development, Marketing, Hardware, Internet

Webcasts 2009-03-05

Email Frequency: How Relevancy Tactics Changed the Rules

Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing...

Tags: Listrak, Marketers, E-mail, Online Communications

White papers 2008-04-22

Advertisers look to grassroots marketing

As viral video becomes all the rage online, national brands are turning to ordinary folks to create ads. Perhaps the best Sony "ad" last year was created by a customer. The slick video, called "Sony Transformation," features a stereo system that shape-shifts its way into different...

Tags: Marketing, Advertisement, Brand, Video, Advertiser, L'Oreal Paris, Marketers, Elinor Mills, Technology News

News items 2006-04-04

Friendster overture not endearing to all

Recent mass e-mailing that angered some customers shows just how intense the competition is getting among social networking sites. Friendster recently sent a mass e-mail to try to make new friends for its social network. Instead, it made some enemies. The one-time...

Tags: Network, Friendster Inc., Friend, MySpace, Marketers, Social Networking, E-mail, Online Communications, Marketing, Advertising & Promotion, Stefanie Olsen, Web Technology

News items 2005-11-10

Adware under the microscope

Balancing privacy concerns against valuable customer information, big-name companies are struggling with the concept of "adware"--programs that serve ads based on consumers' Web browsing habits. Toyota Motor executives are adamant about respecting their customers' privacy, and they say they won't alienate buyers with Web monitoring and other controversial online...

Tags: Consumer, Adware, Marketing, Advertisement, Marketers, Spyware, Viruses And Worms, Security, Rachel Konrad, Adware & Malware

News items 2002-06-27

Gator chomps on innocent banner ads

Gator, the company that develops ads that lets companies advertise on rival sites, is now selling pop-up ads that will fit exactly over an existing one. Already contending with a weak advertising market, Web publishers have another beast to...

Tags: Consumer, Web, Advertisement, Gator, Banner, Site, Banner Advertisement, Advertiser, Marketers, Channel Management, Marketing, ZDNN Staff, Technology News

News items 2001-08-17

Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns

The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...

Tags: Webcast, Streamline, Microsoft Corp., Marketers, Portals, Marketing Research, Internet, Marketing

Webcasts

Additional Resources

Salesforce Chatter: Social operating systems emerge on the IT stage

It's a StartWhile I think this is a harbinger of things to come, and salesforce.com seems to be the closest thing to a real platform to support this kind of functionality, I don't know a single salesperson who wants to spend more than 3 minutes a week on salesforce.com.Since many...

Tags: Sales force management, information technology, Salesforce.com Inc.

Discussion threads 2009-11-18

Salesforce Chatter: what a clanger!

Running Cover-it-Live has produced some interesting commentary about this morning's announcement of Salesforce.com Chatter. Best summed up by Nenshad Bardoliwalla: The length of this keynote has turned "Chatter" into "Splatter" IMHO A three and a quarter hour keynote marathon, laced with the kind of hyperbole we've come to...

Tags: Salesforce.com Inc., Marc Benioff, Running Cover-it-Live, Saesforce.com, Sales Force Management, Sales, Dennis Howlett

Blog posts 2009-11-18

Wow! Top execs say they are influenced by social networks

What this means for B2B marketers:Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for...

Tags: NETWORKING, social networking, network, social media, Astak

Discussion threads 2009-11-18

AT&T upgrades 3G in SF Bay Area; forgets Silicon Valley is part of region

OK, now THAT's funny!!!Apple doesn't even have 3G service for the iPhone on their OWN CAMPUS!!!!BWAHAHAHAHAHAHA!!!!!!!!!!Is THAT irony, or what?Now AT&T can claim that Verizon's commercialsare deceiving: the area's bigger then what Verizon shows on the "AT&T map".RE: AT&T upgrades 3G in SF Bay Area; forgets Silicon Valley is part...

Tags: AT&T Corp., SF bay area, 3G

Discussion threads 2009-11-17

CRM Association-Netherlands Rocks Het Huis!

I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...

Tags: Car, Amsterdam, Conference, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-11-16

Friday Challenge: What's your take on OS/browser market share trends?

Firefox is taking over...With Firefox the days of vendor lock-in withIE required are over, like banking sites theyare cross-platform as they should be.I use CentOS/Fedora/RHEL and use I am able todo all of my job functions and use any applicationI want without the fear of security holes andthreats from a...

Tags: Web browsers, Operating systems, COMPANIES, Other Countries, Web browser, Friday Challenge, operating system, Mozilla Firefox, browser market share, security hole, security, Microsoft Corp., Microsoft Windows

Discussion threads 2009-11-13

Open source be not proud

microsoft over java???hardly.Ellison should use GPL v3 for mysqland commit 1 billion dollars to it.This deal will sail through and everyone will be happy.It is a pyramid schemeFor a long time open source companies were only "profitable" because their perceived value.MySQL is a very good example of this. They sold...

Tags: Databases, open source, MySQL

Discussion threads 2009-11-10

TopSales Personal 6.62 (Windows)

TopSales is a useful and powerful sales automation, contact management, document management and email message processor tool for sales and marketing people who are into internet marketing. It enhances sales productivity by automating sales process with daily contact management functions, mailing lists and email autoresponder. With TopSales you can maintain...

Tags: Contact Management, Microsoft Windows, Ceek Software, TopSales, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications

Software downloads 2009-11-09

Corner of Bar vs Corner of Library: The Twitter Conundrum

On the eve of a couple of international Enterprise 2.0 Conferences, I'm revisiting in this post a core concept about the fundamental dichotomy of behavioral patterns around marketing people and business operations people. As a general rule the people running the strategy and...

Tags: Twitter Inc., Marketing Research, Marketing, Oliver Marks

Blog posts 2009-11-01

Hearings on climate, cap'n'trade, energy

well dont expect any change economy will always prevail the rest ....Maybe one day when it will be too late to turn around ... people will understand once again too late.. They will have a vibrant economy and a dead sentence quite ironic.. Im full of...

Tags: Taxes, Free trade, Personal finance, Businesses, tax, IT IS

Discussion threads 2009-10-28

2010 Predictions: Will social media reach ubiquity?

Thank you - 2010 Predictions: Will social media reach ubiquity?Jennifer,I just wanted to thank you not only for including me in "2010 Predictions: Will social media reach ubiquity?" but for doing the work to pull this together. It's a great piece that I really enjoyed reading. I've bookmarked so we...

Tags: social media, ubiquity

Discussion threads 2009-10-27