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ZDNet Resources
- Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition
- I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...
- Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg
- Blog posts 2009-05-29
- From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?
- Every medium or twist on a medium seems to spawn its own version of hiding the agenda. For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs. ...
- Tags: Conversation, Payment, Social Media, Advertiser, Marketers, Conversation Phrase, BlogHer, Blogging, Internet, Tom Steinert-Threlkeld
- Blog posts 2009-05-08
- Leverage Web Experience Management to Create a Dynamic Next-Generation Website
- The fundamental shift in how consumers interact online - and their resulting high expectations - has not only influenced site design and design, but also redefined what makes an appealing and effective website. Marketers are now looking at web management technologies to capitalize on new revenue channels. EMC Documentum Web...
- Tags: Web, Web Site, EMC Corp., Marketers, Channel Management, Storage, Web Site Development, Marketing, Hardware, Internet
- Webcasts 2009-03-05
- Email Frequency: How Relevancy Tactics Changed the Rules
- Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing...
- Tags: Listrak, Marketers, E-mail, Online Communications
- White papers 2008-04-22
- Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns
- The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...
- Tags: Webcast, Streamline, Microsoft Corp., Marketers, Portals, Marketing Research, Internet, Marketing
- Webcasts
Additional Resources
- Corner of Bar vs Corner of Library: The Twitter Conundrum
- On the eve of a couple of international Enterprise 2.0 Conferences, I'm revisiting in this post a core concept about the fundamental dichotomy of behavioral patterns around marketing people and business operations people. As a general rule the people running the strategy and...
- Tags: Twitter Inc., Marketing Research, Marketing, Oliver Marks
- Blog posts 2009-11-01
- Hearings on climate, cap'n'trade, energy
- well dont expect any change economy will always prevail the rest ....Maybe one day when it will be too late to turn around ... people will understand once again too late.. They will have a vibrant economy and a dead sentence quite ironic.. Im full of...
- Tags: Taxes, Free trade, Personal finance, Businesses, tax, IT IS
- Discussion threads 2009-10-28
- 2010 Predictions: Will social media reach ubiquity?
- Thank you - 2010 Predictions: Will social media reach ubiquity?Jennifer,I just wanted to thank you not only for including me in "2010 Predictions: Will social media reach ubiquity?" but for doing the work to pull this together. It's a great piece that I really enjoyed reading. I've bookmarked so we...
- Tags: social media, ubiquity
- Discussion threads 2009-10-27
- Teens are generation Apple as iPod, iPhone dominance reigns
- Look at fall 2007Two years ago, 13% said they planned to buy a Zune. And, almost none of them did.Apple owns this market in the USA and will until the category of MP3 player is no longer relevant.I wonder how many teens plan to buy a Windows Mobile 6.5 phone?Big...
- Tags: Digital music, Digital media, Media players, Microsoft Windows 7, Operating systems, Apple Inc., MP3, MP3 player, iPod iPhone dominance reign, dominance reign, Microsoft Windows, Apple iPod
- Discussion threads 2009-10-07
- Novel/Inadvertent way to promote a tech conference
- Gremlins can sometimes be good Yesterday, gremlins either stomped my blog page or they laid waste to a ZDNet advertiser see below. [caption id="attachment_650" align="alignnone" width="462" caption="An Ad I Actually Read"][/caption] I remember some old Marketing sage telling me in college...
- Tags: Advertisement, Brian Sommer
- Blog posts 2009-10-06
- The FTC's guidelines raise ruckus, but are (mostly) unenforceable
- The Federal Trade Commission published controversial guidelines for bloggers and Facebook and Twitter users, but they are largely unenforceable. The FTC's rules are an encroachment on free speech, absurd in parts and far reaching. On the surface, the FTC's laws boil down to disclosure: ...
- Tags: FTC, Blogger, CNet News, Blogging, Internet, Larry Dignan
- Blog posts 2009-10-06
- FTC targets bloggers for disclosure about perks, freebies
- The Federal Trade Commission wants me - the blogger - to inform you - the reader - about any financial ties I might have with the companies or the products I write about, just to make sure there's no conflict of interest there. That's fine. I have...
- Tags: FTC, Blogger, Blogging, Internet, Sam Diaz
- Blog posts 2009-10-05
- Social Traffic Network 1.0 (Windows)
- All successful internet marketers have a social network of fellow marketers and prospective customers. Learn how to succesfully build your network with this video tutorial for the Academy.
- Tags: Network, Microsoft Windows, Video, TopSoftwareStore, Internet, Corporate Communications, Networking, Marketing
- Software downloads 2009-10-01
- Tube Promoter 1.4.2 (Windows)
- Tube Promoter is the best solution for all musicians, directors, internet marketers and all other people who want to deliver traffic to their online videos or websites. Tube Promoter will take care for your initial video promotion, which you need to get to Most Viewed and Rising Videos listings. By...
- Tags: Microsoft Windows, Video, Jan1024188, Corporate Communications, Internet, Marketing
- Software downloads 2009-09-30
- Newton engineer returns to his Apple roots
- He's VP of MarketingYou don't hire marketers for "handwriting recognition" experience...Well, they should...Well, they should, and maybe that's why Apple's marketing is so good.Marketing is good at selling stuff people don't want or need. Unfortunately, they're also good at selling their boss on crap that people don't need. ...
- Tags: Marketing research, marketing, Newton, Apple Inc.
- Discussion threads 2009-09-29
- Enhance Your Business 1.0 (Windows)
- There are many things we as marketers can do in order to enhance our business and increase our profits. If we aren't doing everything we possibly can to make the most out of our businesses, then we are leaving money on the table, right? It's not rocket science and it...
- Tags: TopSoftwareStore, Microsoft Windows, Operating Systems, Software
- Software downloads 2009-09-29
- PLR Gangster 1.0 (Windows)
- You'll be able to bully your competition and dominate any niche you want using secrets like: The simple technique to turn even the worst PLR product into a brand new and high quality product. The most common mistake that inexperienced marketers make when creating their products and how to avoid...
- Tags: TopSoftwareStore, Productivity, Microsoft Windows, Operating Systems, Software
- Software downloads 2009-09-29
- Does social media reward whining?
- The worm is turningIt's taken a while, but it's clear the social media world is waking up to the fact that companies using Twitter as a back-door customer service channel staffed by PR personnel isn't a sustainable practice.I think it's great that PR people I am one are using social...
- Tags: Public relations, Twitter Inc., social media
- Discussion threads 2009-09-24
- Network Marketers Guide To SEO 1.0 (Windows)
- Network Marketers Guide To SEO is a 24 page full packed content enrich Search Engine Optimization knowledge and techniques. This guide is specially created for those people who are in the Network Marketing Industry. If you are a Network Marketer, this ebook is a must. Learn how Search Engine works...
- Tags: Search Engine Optimization, Network, Microsoft Windows, Online MLM Explosion, Search, Marketing Research, Marketing
- Software downloads 2009-09-19
- Adobe to acquire Omniture; CEO calls move a 'game-changer'
- Adobe Systems said Tuesday that it will acquire Omniture, which offers Web analytics, measurement and optimization technologies, in a cash deal that's valued at about $1.8 billion, or $21.50 per share of Omniture. That adds up to a premium of about 45 percent over Omniture's average closing price over the...
- Tags: Sam Diaz
- Blog posts 2009-09-15
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