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ZDNet Resources
- The Marketer's Guide to Optimizing Your Web Content for Search Engines
- This whitepaper addresses the fundamentals, and a number of the secrets, to effective search engine optimization, including search engines vs. directories vs. paid listings, making your content "SEO friendly," and creating an optimization methodology for your web site. Optimization tips are offered for everything from the coding, to the writing,...
- Tags: search engine optimization, web, search engine, marketer, search
- White papers 2004-11-22
- The Marketer's Introduction to RSS Content Delivery Power
- RSS is a content delivery channel that allows you to easily deliver your internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels. In order to view your RSS content, the user needs to either download special software, called...
- Tags: marketer, rss, internet
- White papers 2004-10-05
Additional Resources
- Interspire Email Marketer (exe)
- Interspire Email Marketer allows anyone to create, send and track profitable email marketing campaigns. Interspire Email Marketer is the preferred email marketing software used by over 20,000 businesses, digital agencies and ISP's to increase revenue and build life long customer relationships.
- Tags: email marketing, interspire, interspire email marketer, e-mail, marketing research, online communications, marketing
- Software downloads 2008-08-05
- What if Apple had conducted the 'Mojave Experiment'?
- What if Apple had conducted the 'Mojave Experiment'?AmenI agree. No matter what they do, people will still piss and moan.a lot of windows users are p*ssed.Windows users were told it would run fine on older machines. The RC was going to be faster than the beta, the gold would be...
- Tags: microsoft windows vista (longhorn), marketing research, digital media, digital music, apple inc., mojave experiment, microsoft windows vista, msft
- Discussion threads 2008-07-29
- RedPrairie Is Helping United Sugars Meet Customer Needs Through Just-in-Time Delivery
- United Sugars Corporation is the largest marketer of beet sugar and second largest overall marketer of sugar in the United States. The company needed a transportation system to help it manage multiple shipping sites, two primary means of transportation, and hundreds of shipments per day - all while accommodating customer...
- Tags: redprairie, jit, transportation, supply chain, quality, business operations
- Case studies 2008-07-28
- What is a company blogger good for?
- What is a company blogger good for?Seems obvious but often overlookedMitch,Thanks for the post on developing a clearly defined set of goals and objectives prior to launching a company blog. As a provider of corporate blogging software (www.compendiumblogware.com), we all to often encounter this challenge and attempt to take...
- Tags: blogging, company blogger, blog
- Discussion threads 2008-07-01
- Google's culture 'not fit' for enterprise apps
- Google's culture 'not fit' for enterprise appsTruth, Google will never win the entrprise.Sure they make products/services that geeks or light/occasional users can use, but no way will they win the enterprise over."Open Source as Free Software" = FUBARNo Management, No Structure, No DisciplineEveryone gets to do their own thing.This the...
- Tags: google servers, google inc., microsoft corp.
- Discussion threads 2008-06-30
- Enterprise 2.0: my $0.02
- Enterprise 2.0 is over for another year and despite a poor start, the event turned out well. I attribute the poor start to the performance of Oracle and Microsoft: two of Jevon MacDonald's 'drag queens.' Both seemed tired, dated and out of touch with the mood of the new generation...
- Tags: microsoft sharepoint, social computing, enterprise 2.0, microsoft corp., twitter, ibm corp., groupware, social networking, enterprise software, software, online communications, marketing, advertising & promotion, dennis howlett
- Blog posts 2008-06-13
- Scribes, professionals and the decline of mass media
- Clay Shirky, in his Here Comes Everybody, devotes a chapter, "Everyone is a media outlet", to a comparison of the decline of scribal production to the decline of "professional" journalism. He sets up this analogy on faulty legs that leave the argument that "what was once a chasm is now...
- Tags: journalist, journalism, stock, media, photograph, image, music, investment, document management, finance, enterprise software, software, managerial accounting, mitch ratcliffe
- Blog posts 2008-06-09
- Largest U.S. Integrated Direct Marketer of Consumer Electronics Maintains Hundreds of Customized Enterprise Applications With BMC Application Problem Resolution
- Crutchfield Corporation is the nation's first integrated marketer of consumer electronics products. The company needed to streamline integration, migration, upgrades, and general problem resolution for an exceptionally complex, proprietary, 250-application enterprise system. Crutchfield deployed BMC systems for its solution and implemented BMC AppSight Application Problem Resolution System to swiftly pinpoint...
- Tags: bmc software inc., consumer electronics, electronics, enterprise application, it management, it service management
- Case studies 2008-06-01
- VITAL Phreadz
- VITAL PhreadzMarketing on PhreadzDennis, I couldn't agree with you more about Kosso being one of the bright stars to watch. By building a service with a business model that does not rely on advertising, I think that Phreadz will be attractive to investors. As a marketer, and as one of...
- Tags: branding, marketing research, phreadz
- Discussion threads 2008-05-27
- The Aggressive Reseller (exe)
- Here's what you will discover:- How to get a great buy rate! How to define your Web presence as a reseller! How to find leads and build your mailing list! The lingo of Resell Rights marketer in just 5 minutes! How to market a Resell Rights product aggressively for profits!...
- Tags: underfox corporation, resell rights, internet, marketing research, operational accounting, marketing, finance
- Software downloads 2008-05-21
- Walters-Dimmick Petroleum Secures Store Broadband With Safe@Office and SMP On-Demand
- Walters-Dimmick Petroleum, Inc. WDP is a marketer of Shell petroleum products with a primary focus on the distribution of Shell fuels across Michigan, Indiana, and Ohio. WDP manages more than 58 locations, each of which requires an Internet connection for secure email access and corporate communications. When the company replaced...
- Tags: check point software technologies ltd., broadband, walters-dimmick petroleum, wdp, telecom & utilities, broadband internet, network technology, telecommunications, networking
- Case studies 2008-05-05
- Google's paid click growth rates: Reasons for the decline; Earnings on deck
- Google's paid click growth rates: Reasons for the decline; Earnings on deckGoogle's paid click growth rates: Reasons for the decline; Earnings on deckLOL! I've been saying Google was on a decline but the fanboys called me names and refused to believe it. Who's laughing now? LOL!! I...
- Tags: marketing research, financial accounting, investment, flap, google inc., click growth rate, paid click growth rate
- Discussion threads 2008-04-17
- Fickr user revolt; Why I deleted my twitter account
- The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week… Flickr video feature spurs online revolt. Not all that surprising to see a mini user revolt after Flickr finally added video uploads. A segment of the...
- Tags: flickr, video, corporate communications, marketing, steve o\'hear
- Blog posts 2008-04-10
- The trouble with Groundswell
- Charlene Li and Josh Bernoff at industry analysts Forrester are bagging a lot of positive blog hype over their new book Groundswell: Winning in a World Transformed by Social Technologies. In my view the hype levels buzzing aeround the book make certain enterprise software claims seem tame. This from David...
- Tags: supply chain, blog, groundswell, sam lawrence, marketing research, supply chain management (scm), marketing, enterprise software, software, dennis howlett
- Blog posts 2008-04-03
- 5 tips to prevent IT extinction
- Here are 5 tips to help IT avoid extinction. I pose this question to IT departments everywhere: "Is your department evolving upwards or fading away on a seemingly-inevitable tide of outsourcing?" If the latter, I suggest you study these points carefully. ...
- Tags: information technology, blogger kate carruthers, commenter, blogger kelly shaw, strategy, management, michael krigsman
- Blog posts 2008-03-26
- Super Pack 2 (zip)
- If you are like most new Internet Marketer, you are probably frustrated over all the technical stuff involved in promoting your online business and turning a profit. You might have put all your efforts into learning how to create a Web site, before realizing that there are so many other...
- Tags: web, web site, enthwave media, web site development, web technology, e-books, channel management, internet, sales strategy, personal technology, marketing, sales
- Software downloads 2008-03-24
- The end of software...
- ...as you know it. Right now I'm falling over startup vendors vying for attention in the so-called 'social software' space. The fact enterprise people hate the term doesn't seem to bother those who are bypassing IT as they sell into the marketing departments of companies at departmental budget prices. But...
- Tags: software, information technology, sap ag, microsoft corp., strategy, tools & techniques, management, dennis howlett
- Blog posts 2008-03-19
- Jump Point: Data-control, day-parting and success in any age
- Tom Hayes has written a new book, Jump Point, that will get you thinking. Jump Point combines the freeconomics ideas recently covered by Wired's Chris Anderson with a globe-spanning perspective on competitiveness, but, most importantly, suggests that the impact of technology is a trailing phenomenon. In other words, when it...
- Tags: hayes corp., jump point, internet, supply chain, leadership, strategy, business operations, management, mitch ratcliffe
- Blog posts 2008-03-17
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