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	<title><![CDATA[marketbright Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to marketbright]]></description>
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		<title><![CDATA[Marketbright Case Study: Varonis Systems]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=972029]]></link>
		<description><![CDATA[Founded in 2005, Varonis Systems is the leading provider of comprehensive, actionable data-governance solutions, creating products that give organizations total visibility and control over company data and ensuring that only the right users have access to the right information at all times. With the growing demand for data governance solutions,...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 17 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/varonis+systems.html"><![CDATA[Varonis Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/managed+hosting.html"><![CDATA[Managed Hosting]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[eDetailing in a Web2.0 World]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971871]]></link>
		<description><![CDATA[eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps. This valuable white paper explores the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/pharmaceutical+company.html"><![CDATA[Pharmaceutical Company]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/edetail+campaign.html"><![CDATA[eDetail Campaign]]></category>
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		<title><![CDATA[Tips to Improve Your Lead Management Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971867]]></link>
		<description><![CDATA[Companies that have an effective lead management process in place can generate more revenue from their lead acquisition activities, with higher close rates on marketing generated leads. The lead management process simply increases the likelihood that a contact will convert to a qualified opportunity and then a new, satisfied customer,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 19 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
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		<title><![CDATA[Lead Generation: 8 Tips to Improve Your Company's Lead Generation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971865]]></link>
		<description><![CDATA[According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all other categories of spending except rich media/video. Lead generation involves getting access to information on qualified consumers interested in one's particular product...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 13 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/generation.html"><![CDATA[Generation]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971869]]></link>
		<description><![CDATA[For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great solution. Of course, one should use a structured assessment process to choose the best provider for them. First, identify and quantify the goals and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 08 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/on-demand.html"><![CDATA[On-demand]]></category>
		<category domain="http://updates.zdnet.com/tags/automation.html"><![CDATA[Automation]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+automation.html"><![CDATA[Marketing Automation]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Landing Pages 101: Best Practices for Better Conversion Rates]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971863]]></link>
		<description><![CDATA[During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To enhance their chances of cutting through the clutter, marketers need to hone each of their sales elements, including landing pages, to ensure they...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 18 Aug 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/page.html"><![CDATA[Page]]></category>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/marketbright.html"><![CDATA[Marketbright]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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