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Marketbright Case Study: Varonis Systems

Founded in 2005, Varonis Systems is the leading provider of comprehensive, actionable data-governance solutions, creating products that give organizations total visibility and control over company data and ensuring that only the right users have access to the right information at all times. With the growing demand for data governance solutions,...

Tags: Varonis Systems, Marketbright, Managed Hosting, Cloud Computing, Sales Force Management, Sales

Case studies 2008-12-17

eDetailing in a Web2.0 World

eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps. This valuable white paper explores the...

Tags: Pharmaceutical Company, Marketbright, eDetail Campaign

White papers 2008-12-02

Tips to Improve Your Lead Management Strategy

Companies that have an effective lead management process in place can generate more revenue from their lead acquisition activities, with higher close rates on marketing generated leads. The lead management process simply increases the likelihood that a contact will convert to a qualified opportunity and then a new, satisfied customer,...

Tags: Strategy, Acquisition, Management, Marketbright, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations

White papers 2008-11-19

Lead Generation: 8 Tips to Improve Your Company's Lead Generation

According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all other categories of spending except rich media/video. Lead generation involves getting access to information on qualified consumers interested in one's particular product...

Tags: Generation, Marketbright, Sales Strategy, Marketing Research, Sales Force Management, Sales, Marketing

White papers 2008-10-13

On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider

For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great solution. Of course, one should use a structured assessment process to choose the best provider for them. First, identify and quantify the goals and...

Tags: On-demand, Automation, Marketbright, Marketing Automation, Marketing Research, Marketing

White papers 2008-10-08

Landing Pages 101: Best Practices for Better Conversion Rates

During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To enhance their chances of cutting through the clutter, marketers need to hone each of their sales elements, including landing pages, to ensure they...

Tags: Page, Best Practice, Marketbright, Sales Strategy, Sales Force Management, Advertising & Promotion, Sales, Marketing

White papers 2008-08-18

Additional Resources

GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool

Founded in 2002, GreenRoad was looking for a solution that would allow the company to send and manage multichannel lead programs. GreenRoad operates multiple lead programs-including email, search advertising, industry conferences, newsletter sponsorships, online direct advertising, direct mail, and public relations. To better manage their operations, GreenRoad selected Marketbright, a...

Tags: Newsletter, Tool, G3 COMMUNICATIONS, GreenRoad, Corporate Communications, E-mail, Public Relations, Marketing Research, Marketing, Online Communications

Case studies 2008-03-21