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- Making Effective Business Decisions: Measuring & Maximising the Return on Investment of Market Research
- All commercial organisations exist to make a Return On their Investment ROI. Organisations that are not commercial, such as government departments and charities, still have to justify their investments in most cases. Money is a scarce resource and it is therefore reasonable to question how well it is spent whenever...
- White papers 2009-01-27
- Research market shares
- According to Morgan Stanley, combined TNS and GfK would have 14% of the global market research business, trailing Nielsen’s 18% but ahead of IMS in third place at 8%, and WPP, at 7%. After that, no other company has a share of more than 3%, leaving significant room for consolidation....
- Blog posts 2008-06-23
- Research Firm Investigates Business Solutions - IT Manager Picks Adaptable Solution to Drive Productivity, Reduce Costs
- The biggest challenge for GfK Indicator is to make available to the employees the technology solutions that can help improve their performance in their market research projects. This means choosing technology that delivers quality information efficiently so they can provide better customer service through all phases of a project. However,...
- Case studies 2008-02-11
- Research Firm Investigates Business Solutions - IT Manager Picks Adaptable Solution to Drive Productivity, Reduce Costs
- The biggest challenge for GfK Indicator is to make available to the employees the technology solutions that can help improve their performance in their market research projects. This means choosing technology that delivers quality information efficiently so they can provide better customer service through all phases of a project. However,...
- Case studies 2008-02-11
- Secondary Market Research: Getting the Most for the Least
- Secondary market research is information that's gathered by a third party. Some examples of this type of data include government statistics, reports by industry associations, and analyses prepared by professional market research firms. Secondary market research is most useful for learning about the general industry or market, one's competitive environment,...
- White papers 2007-12-01
- Infoscope 1.2 (Windows)
- Marketing-Online-an online information system for distributing data largest market research conducted in Russia. This is the first project in Russia, offering a viable alternative if you own market research with multiple savings of money and time. Until then, to get information about the market of consumers or competitors, you were...
- Software downloads 2007-11-06
- IBM WebSphere Portal White Paper by Strategic Focus Market Research
- This Strategic Focus Market Research document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet. The discussion continues onto the value of using Enterprise Portals, combined with Service Oriented Architecture SOA methods, to tie existing processes and applications together to support...
- White papers 2007-08-01
- Virtualization's impact on Market Research
- I recently published a paper on one of my other sites that examined the role virtualization is playing in the market for Linux software and server. I've gotten enough positive comments that I'd like to summarize it here.Analysts and their viewsAnalysts base their market sizing and market share information based...
- Blog posts 2007-07-26
- Reducing Risk by Protecting Intellectual Property
- Information is a company's most precious asset but it can grow out of control and become useless if not organized and managed. FileHold Consulting service offers customers advice on "Best practices" in both the IT and the document management domain to keep these assets structured and usable. As a result...
- Case studies 2007-07-03
- Are Microsoft-funded studies worthless?
- Our own Mary Jo Foley expresses skepticism today over a Microsoft-funded study which says European schools prefer Windows to open source.Skepticism is warranted. Cynicism is not.A personal disclosure. Some years ago I worked for a market research outfit which was in turn employed by Microsoft.The company has since gone out...
- Blog posts 2007-06-15
- McKinsey says buy SaaS
- An opinion column in ComputerWorld by two McKinsey consultants this week explains why they believe its Time for the IT Industry to Take Notice of software as a service. Quoting McKinseys research last year that found a jump from 38% to 61% in the proportion of CIOs planning to use...
- Blog posts 2007-05-03
- Resistance fades as SaaS goes mainstream
- Saugatuck Research has been dribbling out findings from its latest annual SaaS research exercise, which is due for publication in full in the next week or so. Ive been having a read through the various alerts and extracts because Ill be doing a webcast later on today with Saugatucks CEO...
- Blog posts 2007-04-27
- SaaS hits the hockey stick
- New research by industry analyst Saugatuck Technology shows "a dramatic increase in the percentage of executives who plan on using SaaS for business-critical operations." Compared to a year ago, the numbers who plan to say yes to SaaS have more than doubled, from one third or less of respondents a...
- Blog posts 2007-03-12
- Large organizations embrace on-demand - and not just CRM
- Almost two-thirds of organizations with 1000 or more employees have already adopted on-demand solutions, according to a new study published today by Nucleus Research. And although the adoption rate in smaller organizations is lower at 46%, thats set to rise next year, with 64% of all organizations expecting to have...
- Blog posts 2007-01-30
- Poll: Pick your top trend for SaaS in 2007
- Yesterday, I pointed to a number of predictions for SaaS in 2007 made by analysts, bloggers and others around the Web. Ive set out my own predictions in earlier posts, looking at SaaS as part of a wider move to Internet-based business services, and discussing trends towards composite application assembly...
- Blog posts 2007-01-05
- SaaS predictions from around the Web
- Im not the only person whos been making SaaS in 2007 predictions. Several bloggers and an analyst firm have also leapt in. The first set of predictions I came across was by Microsofts Gianpaolo Carraro, who responded to my initial prediction with a post listing several of his own....
- Blog posts 2007-01-04
- Huge jump in SaaS adoption plans
- Speaking on a panel at todays SIIA OnDemand Summit in San Jose, Abhijit Dubey of McKinsey revealed that a new survey by his organization has found that the proportion of CIOs considering adopting SaaS applications in the coming year has gone from 38% a year ago to 61% now. "Thats...
- Blog posts 2006-11-08
- CCOUNT 2.3 (Windows)
- CCOUNT is a free package for market research / marketing research data cleaning, data weighting, manipulation, cross tabulation and data analysis. Similar to, and uses the same syntax and data format as SPSS-MR "Quantum*", a well known commercial package for processing market research data. CCOUNT is a non-GUI, console based...
- Software downloads 2005-12-09
- Scorecarding for Performance Management - Assessing the Demand and Requirements for Alignment Scorecarding for Performance Management: Assessing the Demand and Requirements for Alignment - Market Research Study
- This paper focuses on using Scorecarding as an application and process and not just the Balanced Scorecard - in ways that support the most appropriate management methodology for your organization. The requirements Finance organizations play multiple roles in the scorecard process. Individually, their performance is assessed using company and individual...
- White papers 2005-05-26
- Market research gives Oracle top database spot
- Market research gives Oracle top database spotNT Seems IDC's method would be more accurate ....
- Discussion threads 2004-06-07
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