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ZDNet Resources
- Research market shares
- According to Morgan Stanley, combined TNS and GfK would have 14% of the global market research business, trailing Nielsen’s 18% but ahead of IMS in third place at 8%, and WPP, at 7%. After that, no other company has a share of more than 3%, leaving significant room for consolidation....
- Tags: Market Research, Marketing Research, Marketing, AM
- Blog posts 2008-06-23
- Research Firm Investigates Business Solutions - IT Manager Picks Adaptable Solution to Drive Productivity, Reduce Costs
- The biggest challenge for GfK Indicator is to make available to the employees the technology solutions that can help improve their performance in their market research projects. This means choosing technology that delivers quality information efficiently so they can provide better customer service through all phases of a project. However,...
- Tags: Solution, Market Research, Business Software, Microsoft Corp., Marketing Research, Enterprise Software, Marketing, Software
- Case studies 2008-02-11
- Research Firm Investigates Business Solutions - IT Manager Picks Adaptable Solution to Drive Productivity, Reduce Costs
- The biggest challenge for GfK Indicator is to make available to the employees the technology solutions that can help improve their performance in their market research projects. This means choosing technology that delivers quality information efficiently so they can provide better customer service through all phases of a project. However,...
- Tags: Solution, Market Research, Business Software, Microsoft Corp., Marketing Research, Enterprise Software, Marketing, Software
- Case studies 2008-02-11
- Secondary Market Research: Getting the Most for the Least
- Secondary market research is information that's gathered by a third party. Some examples of this type of data include government statistics, reports by industry associations, and analyses prepared by professional market research firms. Secondary market research is most useful for learning about the general industry or market, one's competitive environment,...
- Tags: Market Research, Data, Industry, Government Statistic, Secondary Market Research Data, Marketing Research, Strategy, Marketing, Management
- White papers 2007-12-01
- IBM WebSphere Portal White Paper by Strategic Focus Market Research
- This Strategic Focus Market Research document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet. The discussion continues onto the value of using Enterprise Portals, combined with Service Oriented Architecture SOA methods, to tie existing processes and applications together to support...
- Tags: Service-Oriented Architecture (SOA), Groupware, IBM Corp., Portal, Discussion, Enterprise Portal, IBM WebSphere, Market Research, Portals, Enterprise Software, Software, Web Services, Internet
- White papers 2007-08-01
- Virtualization's impact on Market Research
- I recently published a paper on one of my other sites that examined the role virtualization is playing in the market for Linux software and server. I've gotten enough positive comments that I'd like to summarize it here.Analysts and their viewsAnalysts base their market sizing and market share information based...
- Tags: virtualization, off topic
- Blog posts 2007-07-26
- Are Microsoft-funded studies worthless?
- Our own Mary Jo Foley expresses skepticism today over a Microsoft-funded study which says European schools prefer Windows to open source.Skepticism is warranted. Cynicism is not.A personal disclosure. Some years ago I worked for a market research outfit which was in turn employed by Microsoft.The company has since gone out...
- Tags: Applications, content, education, General, Google, Government, Hardware, Infrastructure, Internet, Microsoft, politics, publishing
- Blog posts 2007-06-15
- McKinsey says buy SaaS
- An opinion column in ComputerWorld by two McKinsey consultants this week explains why they believe its Time for the IT Industry to Take Notice of software as a service. Quoting McKinseys research last year that found a jump from 38% to 61% in the proportion of CIOs planning to use...
- Tags: Market research, Business models
- Blog posts 2007-05-03
- Resistance fades as SaaS goes mainstream
- Saugatuck Research has been dribbling out findings from its latest annual SaaS research exercise, which is due for publication in full in the next week or so. Ive been having a read through the various alerts and extracts because Ill be doing a webcast later on today with Saugatucks CEO...
- Tags: Market research
- Blog posts 2007-04-27
- SaaS hits the hockey stick
- New research by industry analyst Saugatuck Technology shows "a dramatic increase in the percentage of executives who plan on using SaaS for business-critical operations." Compared to a year ago, the numbers who plan to say yes to SaaS have more than doubled, from one third or less of respondents a...
- Tags: Software as a Service (SaaS), SaaS Breaks, software-as-a-service
- Blog posts 2007-03-12
- Large organizations embrace on-demand - and not just CRM
- Almost two-thirds of organizations with 1000 or more employees have already adopted on-demand solutions, according to a new study published today by Nucleus Research. And although the adoption rate in smaller organizations is lower at 46%, thats set to rise next year, with 64% of all organizations expecting to have...
- Tags: Market research, on-demand
- Blog posts 2007-01-30
- Poll: Pick your top trend for SaaS in 2007
- Yesterday, I pointed to a number of predictions for SaaS in 2007 made by analysts, bloggers and others around the Web. Ive set out my own predictions in earlier posts, looking at SaaS as part of a wider move to Internet-based business services, and discussing trends towards composite application assembly...
- Tags: Market research, Saas
- Blog posts 2007-01-05
- SaaS predictions from around the Web
- Im not the only person whos been making SaaS in 2007 predictions. Several bloggers and an analyst firm have also leapt in. The first set of predictions I came across was by Microsofts Gianpaolo Carraro, who responded to my initial prediction with a post listing several of his own....
- Tags: Saas, Market research
- Blog posts 2007-01-04
- Huge jump in SaaS adoption plans
- Speaking on a panel at todays SIIA OnDemand Summit in San Jose, Abhijit Dubey of McKinsey revealed that a new survey by his organization has found that the proportion of CIOs considering adopting SaaS applications in the coming year has gone from 38% a year ago to 61% now. "Thats...
- Tags: Market research, Ecosystems, Venture capital, Saas
- Blog posts 2006-11-08
- 3G Brings TV to Mobile Phones Today
- Mobile TV is a promising new service that looks poised to become hugely important for the mobile industry. Mobile TV is instantly understandable to consumers and therefore provides a way of attracting even the most technologically conservative users to access mobile data services. Market research indicates that many consumers show...
- Tags: Phone, Market Research, Mobile, Mobile TV, 3G, Cell Phone, TV, Advertising & Promotion, Marketing
- White papers 2006-10-01
- Market Research Company Speeds Research Results and Development Time
- GfK Group, a global market research company, wanted to offer its clients faster access to research data with technology that was easier to implement and extend. In the past, the company developed its own data analysis technologies with custom code that was difficult and time-consuming to create and maintain. To...
- Tags: Data Analysis, Market Research, Software Product, Research Company, Microsoft Corp., Market Research Company, North America, Marketing Research, Tools & Techniques, Databases, Marketing, Management, Enterprise Software, Software, Data Management
- Case studies 2006-08-04
- Metrica Safeguards Client Information With Network Security Gateway
- Metrica, an international media analysis, media evaluation, PR planning, and market research consultancy needed a solution to help safeguard business information on its Web server and to maintain 24 hours a day, seven days a week service for its clients. Using Microsoft Internet Security and Acceleration Server 2004 and with...
- Tags: Gateway Inc., Market Research, Network, Network Security, Microsoft Corp., Public Relations, Marketing Research, Web Servers, Security, Networking, Marketing, Corporate Communications, Internet
- Case studies 2006-05-17
- Market Research Firm Uses Operating System Migration to Empower Remote Working
- ESA Market Research, a United Kingdom - based market research agency specialising in retail research and mystery shopper investigations, needed to update its operating system from Microsoft Windows NT Server operating system version 4.0. With the help of Microsoft Gold Certified Partner Eurodata Systems, ESA decided to upgrade to Microsoft...
- Tags: Market Research, Operating System, Migration, Microsoft Corp., Organization, Microsoft Windows, E-mail Servers, Microsoft Windows Active Directory, Directory Services, Groupware, Marketing Research, Operating Systems, Servers, Software, Enterprise Software, Marketing, Hardware
- Case studies 2006-01-01
- Enabling Ease-of-Use for Increased Take-Up of Data Services
- Market research predicts highly attractive growth rates, especially for mobile data services. However for end-users, ease-of-use is the key factor for deciding to activate and continue use of those services. The challenge facing operators and service providers is to make the service take-up effortless and the service experience enjoyable. Meeting...
- Tags: Data Service, Market Research
- White papers 2005-11-01
- Delivering Results: What Generic Market Research Can't Tell You
- Citizen service expectations are evolving across all demographics. Trying to outguess what the citizens of all ages, socio-economic strata, and locations want is a dangerous strategy. In this paper, the authors address the five major drivers for delivering on customer expectations in today's environment, as well as two case studies.
- Tags: Market Research, Pearson Government Solutions, Marketing Research, Strategy, Marketing, Management
- White papers 2005-08-09
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