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	<title><![CDATA[mark mcdonald Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/mark+mcdonald.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to mark mcdonald]]></description>
	<s:counts start="0" returned="14" found="14" />
	<language>en-us</language>
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		<title><![CDATA[Stinks to be the CIO: The 2010 IT budget may spike to 2006 resource levels]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=26151]]></link>
		<description><![CDATA[Welcome to 2010 with the same resources you had back in 2006 and 2007 (if you're lucky). Now go out and be useful to the business.    That cheery outlook was delivered by Gartner in its 2010 CIO Agenda talk. Some pep talk, guys. Gartner analyst Mark McDonald...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Oct 2009 08:00:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/it+budget.html"><![CDATA[IT Budget]]></category>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/gartner+inc..html"><![CDATA[Gartner Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IT</category>
		<category domain="tickers">IT</category>
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		<title><![CDATA[News to know: Apple and anti-virus; Vista SP2; Kumo; Palm; Linux]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11037]]></link>
		<description><![CDATA[Here are todayâ€™s notable headlines. You can get News To Know via email alert and RSS daily:    Christopher Dawson: Just what does it take to switch to desktop Linux (part 2)?    Ryan Naraine: Apple: Mac users should run multiple anti-virus    	Breaking...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 02 Dec 2008 02:00:24 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://updates.zdnet.com/tags/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/antivirus.html"><![CDATA[Antivirus]]></category>
		<category domain="http://updates.zdnet.com/tags/service+pack+2.html"><![CDATA[Service Pack 2]]></category>
		<category domain="http://updates.zdnet.com/tags/palm+inc..html"><![CDATA[Palm Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+vista.html"><![CDATA[Microsoft Windows Vista]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/linux.html"><![CDATA[Linux]]></category>
		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-Oriented Architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+xp+service+pack+2.html"><![CDATA[Microsoft Windows XP Service Pack 2]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/unix.html"><![CDATA[UNIX]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/viruses+and+worms.html"><![CDATA[Viruses And Worms]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web Services]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PALM</category>
		<category domain="tickers">AAPL,MSFT,NOK,PALM</category>
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		<title><![CDATA[Gartner's CIO pep talk: Make a difference or be automated (or worse)]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10376]]></link>
		<description><![CDATA[Gartner analyst Mark McDonald late Sunday laid out the chief information officer agenda for 2009 and the big theme is that tech executives need to make a business difference or fade away. Why? Companies have other options--software as a service, cloud computing and shared services--that could deliver more value than...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Oct 2008 03:00:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/gartner+inc..html"><![CDATA[Gartner Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">IT,MCD</category>
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		<title><![CDATA[Why "better" often doesn't sell]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11202-0.html?forumID=1&threadID=52050&messageID=979763&start=0]]></link>
		<description><![CDATA[Why "better" often doesn't sellGeneralizationsWhen it comes to marketing there are lots of strange things:1.  Better may sell but it may not make profits.2.  "Better" is in the eye of the beholder3.  Better but sacrifices business plan.At the core I think sometimes companies get so involved with...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 17 Sep 2008 05:03:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/murph.html"><![CDATA[Murph]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/pc+products.html"><![CDATA[PC Products]]></category>
		<category domain="http://updates.zdnet.com/tags/end+users.html"><![CDATA[End Users]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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	<item>
		<title><![CDATA[See the demo of Windows 7 multi-touch]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=48107&messageID=896766&start=0]]></link>
		<description><![CDATA[See the demo of Windows 7 multi-touchOld news Mary Jo....My rep has given me alpha access to a Touch Wall in my palatial office. The walls were installed and loaded with the latest code. Pretty quickly I was using the walls like Tom Cruise in Minority Report, moving around servers...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 27 May 2008 20:15:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/construction.html"><![CDATA[Construction]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
		<category domain="http://updates.zdnet.com/tags/keyboards.html"><![CDATA[Keyboards]]></category>
		<category domain="http://updates.zdnet.com/tags/wall.html"><![CDATA[wall]]></category>
		<category domain="http://updates.zdnet.com/tags/windows+7+multi-touch.html"><![CDATA[Windows 7 multi-touch]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/multi-touch.html"><![CDATA[multi-touch]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+7.html"><![CDATA[Microsoft Windows 7]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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	<item>
		<title><![CDATA[Gartner's latest pep talk: CIO as corporate change super hero]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=8415]]></link>
		<description><![CDATA[It's time for chief information officers to step up and be the big difference makers in their companies.    Welcome to another CIO pep talk. This one comes from Mark McDonald, analyst at Gartner. His pitch at the Gartner Emerging Technologies conference in Las Vegas: The CIO role...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 08 Apr 2008 08:39:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/gartner+inc..html"><![CDATA[Gartner Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IT</category>
		<category domain="tickers">IT</category>
	</item>
	<item>
		<title><![CDATA[Of Skype, wooly mammoths and Big Macs]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ip-telephony/?p=3266]]></link>
		<description><![CDATA[Last week, Skype announced they attained the 100 billion minute level in terms ofÂ  free Skype-to-Skype voice and video calls since Skype launched in 2003.    As a representative of Skype just pointed out to me, frequently cited research that estimates the number of humans who have ever...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 Feb 2008 10:14:38 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mammoth.html"><![CDATA[Mammoth]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/skype+technologies+s.a..html"><![CDATA[Skype Technologies S.A.]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/russell+shaw.html"><![CDATA[Russell Shaw]]></category>
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		<title><![CDATA[Open source parties like it's 1999]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10535-0.html?forumID=1&threadID=40091&messageID=738243&start=0]]></link>
		<description><![CDATA[Open source parties like it's 1999QuestionYou wrote:"Buy a project, anger the developers, and they'll take the code somewhere else. They were in their basements before, they can go back to their basements, and they'll show you, brother."Will they take the wife and kids with them this time?Is news really that...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 19 Oct 2007 09:58:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/keats.html"><![CDATA[Keats]]></category>
		<category domain="http://updates.zdnet.com/tags/darien.html"><![CDATA[Darien]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[open source]]></category>
		<category domain="http://updates.zdnet.com/tags/basement.html"><![CDATA[basement]]></category>
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	<item>
		<title><![CDATA[Microsoft's worst run project: Windows 2000]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=5574]]></link>
		<description><![CDATA[Microsoft's Iain McDonald, director of project management for Windows Server, says the worst run project at the software giant was Windows 2000. That tidbit comes from an interview Mary Jo Foley just posted.To folks that aren't familiar with the intricacies of Microsoft this revelation is a bit of a stunner....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Jul 2007 09:52:42 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
		<category domain="http://updates.zdnet.com/tags/it+management.html"><![CDATA[IT Management]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/software+infrastructure.html"><![CDATA[Software Infrastructure]]></category>
		<category domain="http://updates.zdnet.com/tags/vista.html"><![CDATA[Vista]]></category>
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		<title><![CDATA[Identify C language issues that can lead to software vulnerabilities]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=279677]]></link>
		<description><![CDATA[  When reviewing software to uncover potential security holes, it's important to understand the underlying details of how the programming language implements data types and operations, and how those details can affect execution flow. A thorough auditor should be familiar with the source language's underlying implementation and how these...]]></description>
		<s:doctype><![CDATA[Book chapters]]></s:doctype>
		<pubDate>Tue, 30 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/c.html"><![CDATA[C]]></category>
		<category domain="http://updates.zdnet.com/tags/addison-wesley.html"><![CDATA[Addison-Wesley]]></category>
		<category domain="http://updates.zdnet.com/tags/c%252fc%252b%252b.html"><![CDATA[C/C++]]></category>
		<category domain="http://updates.zdnet.com/tags/programming+languages.html"><![CDATA[Programming Languages]]></category>
		<category domain="http://updates.zdnet.com/tags/software+development.html"><![CDATA[Software Development]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
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	<item>
		<title><![CDATA[YouTube, Facebook:  Is billion dollar Internet land rush fools' gold?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=464]]></link>
		<description><![CDATA[The relatively calm &ldquo;back to serious business&rdquo; September has gotten a jolt of good old fashioned Internet frenzy with two billion dollar acquisition &ldquo;rumors&rdquo;: New York Post ups its own previous rumored $1 billion valuation for YouTube by 50% to $1.5 billion and The Wall Street Journal signals a replay...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 Sep 2006 08:06:51 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/mark+zuckerberg.html"><![CDATA[Mark Zuckerberg]]></category>
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		<title><![CDATA[Incoming Nortel CEO sued by Motorola]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1035-0.html?forumID=1&threadID=14374&messageID=288374&start=0]]></link>
		<description><![CDATA[Incoming Nortel CEO sued by MotorolaAmerica has become a hog farm.Suey, suey, suey.  And the lawyers are making a killing.The US way of protectionismThe US is using its expensive lawsuits in may areas as a form of protectionism.  Nortel being Canadian has more chances to be condemn by...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 20 Oct 2005 05:20:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/nortel+networks+corp..html"><![CDATA[Nortel Networks Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NT</category>
		<category domain="tickers">MCD,MOT,NT</category>
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		<title><![CDATA[Net blackout sparks talk of new rules]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1035-0.html?forumID=1&threadID=14027&messageID=281800&start=0]]></link>
		<description><![CDATA[Net blackout sparks talk of new rulesSolution from a genius!Keep the system commercial but make it more like the electric grid, whoever has the proper equipment and license can plug-in a server. No more of this I'm bigger than you stuff.What if someone dies because of this?I wonder if Level...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 07 Oct 2005 13:24:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical industries]]></category>
		<category domain="http://updates.zdnet.com/tags/regulation.html"><![CDATA[regulation]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[government]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
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	<item>
		<title><![CDATA[McDonald's Wi-Fi recipe could define industry]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1009-0.html?forumID=1&threadID=2197&messageID=45780&start=0]]></link>
		<description><![CDATA[McDonald's Wi-Fi recipe could define industryMcDonalds is on its way down, because of competition serving [real] foodMcDonalds, has hit a road bump they have tons of competition in the marketplace. In my opinion I would concentrate on serving HOT and FRESH food. NOT some fly by night idea that will...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 12 Mar 2004 04:25:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[food]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonald.html"><![CDATA[McDonald]]></category>
		<category domain="http://updates.zdnet.com/tags/mcdonalds.html"><![CDATA[McDonalds]]></category>
		<category domain="http://updates.zdnet.com/tags/nothing.html"><![CDATA[Nothing]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
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