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	<title><![CDATA[macworld Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/macworld.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to macworld]]></description>
	<s:counts start="0" returned="20" found="97" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Macworld without Apple: The show will go on]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=23566]]></link>
		<description><![CDATA[When Apple announced last year that the 2009 Macworld conference would be its last, there were some rumblings as to whether the show could continue without Apple's presence - and the big keynote speech that the company offered every year.    No one ever said the show would...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 31 Aug 2009 12:21:21 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld+2010.html"><![CDATA[Macworld 2010]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Apple kills rumor, handles desktop news exactly right]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=13850]]></link>
		<description><![CDATA[Score one for Apple when it comes to squashing a blogosphere rumor.    The rumor mill had just started spinning its wheels with buzz of a March 24 Apple event - presumably to announce a refresh to the Mac desktop line - when the company unexpectedly made the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 04 Mar 2009 03:30:57 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/event.html"><![CDATA[Event]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Has Apple gotten lazy?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11408-0.html?forumID=1&threadID=56359&messageID=1066268&start=0]]></link>
		<description><![CDATA[Has Apple gotten lazy?Evolution vs. RevolutionIn IT I believe a steady flow of evolutions is preferable to revolution. Vista was supposed to a revolution. The desired changes were so profound MS couldn't deliver they couldn't even deliver after reducing the specs. With apple at least software, older drivers, older Macs...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 12 Jan 2009 23:22:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Apple at CES? Don't believe it.]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11432]]></link>
		<description><![CDATA[I wouldn't believe any buzz that might surface this weekend about Apple looking to "go large" at CES next year, now that Steve Jobs and company have dumped Macworld. No way. First of all, how do you give credit to something like that when the only source of information is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 09 Jan 2009 14:20:56 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics+show.html"><![CDATA[Consumer Electronics Show]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Apple dumping Macworld Expo for CES?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11408-0.html?forumID=1&threadID=56239&messageID=1063900&start=0]]></link>
		<description><![CDATA[Apple dumping Macworld Expo for CES?It maks more sense to have a Macworld Expo Hall at CESApple going to CES makes sense in that Apple is more about consumer electronics than computers nowadays. But what would be more beneficial to everyone is to move the entire Macworld Expo to CES....]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 09 Jan 2009 10:31:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics+show.html"><![CDATA[Consumer Electronics Show]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Video: Macworld's fading future]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11415]]></link>
		<description><![CDATA[Larry Dignan and I sit down to talk about this year's Macworld - Apple's last. There was no Steve Jobs keynote speech this year as marketing VP Phil Schiller filled in. The announcements weren't very strong and the expo floor was really lacking a WOW product to fill-in for Apple....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 08 Jan 2009 15:46:44 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Macworld's fading future]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13568_22-259102.html]]></link>
		<description><![CDATA[As Macworld wraps up, ZDNet Editor in Chief Larry Dignan and Senior Editor Sam Diaz discuss Apple marketing executive Philip Schiller's keynote speech performance, why his product announcements failed to impress, and whether the IDG show has a future without Apple.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 08 Jan 2009 12:24:13 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Gallery: Macworld 2009 - Schiller's debut]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-9595_22-257535.html]]></link>
		<description><![CDATA[Apple marketing guru Philip Schiller makes his debut at Macworld 2009 as the stand-in for Steve Jobs. Jobs backed out due to his being treated for a hormone imbalance that is causing a severe weight loss. by Andy Smith]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 06:51:14 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/debut.html"><![CDATA[Debut]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/phillip+schiller.html"><![CDATA[Phillip Schiller]]></category>
		<category domain="http://updates.zdnet.com/tags/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/andy+smith.html"><![CDATA[Andy Smith]]></category>
	</item>
	<item>
		<title><![CDATA[News to know: Macworld, CES preview, Windows 7]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11384]]></link>
		<description><![CDATA[Macworld Coverage:    Photos: Jobs fill-in touts media, MacBook updates  Jason D. O'Grady: Live: Philip Schiller keynote at Macworld 2009    Sam Diaz: Apple's final Macworld: Schiller delivers but announcements disappoint    Apple expands DRM-free music selection [video]    Apple reveals...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 02:00:20 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+7.html"><![CDATA[Microsoft Windows 7]]></category>
		<category domain="http://updates.zdnet.com/tags/digital-rights+management.html"><![CDATA[Digital-rights Management]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+macbook.html"><![CDATA[Apple MacBook]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/matthew+miller.html"><![CDATA[Matthew Miller]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+rights+management+%2528drm%2529.html"><![CDATA[Digital Rights Management (DRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/data+centers.html"><![CDATA[Data Centers]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks+%2526+tablets.html"><![CDATA[Notebooks & Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Macworld '09: Apple's last hurrah]]></title>
		<link><![CDATA[http://news.zdnet.com/2463-9595_22-257971.html]]></link>
		<description><![CDATA[Apple's marketing guru Phillip Schiller led the MacHeads at the company's final appearance at Macworld. Schiller biggest announcements included a new 17-inch MacBook Pro, an overhaul of iLife, and an end to DRM on iTunes.]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+rights+management+%2528drm%2529.html"><![CDATA[Digital Rights Management (DRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld+2009.html"><![CDATA[Macworld 2009]]></category>
		<category domain="http://updates.zdnet.com/tags/phillip+schiller.html"><![CDATA[Phillip Schiller]]></category>
		<category domain="http://updates.zdnet.com/tags/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/macbook.html"><![CDATA[MacBook]]></category>
		<category domain="http://updates.zdnet.com/tags/drm.html"><![CDATA[DRM]]></category>
		<category domain="http://updates.zdnet.com/tags/iphoto.html"><![CDATA[iPhoto]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Macworld show floor: More than just iPhone covers and iPod speakers?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11383]]></link>
		<description><![CDATA[Clearly, the jury is back on the Macworld keynote this morning. The "new and exciting" announced on stage this morning was, well, mostly new but hardly exciting. That's why I was expecting to see some great things on the expo floor today.  Also see: Live: Philip Schiller keynote at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 15:26:29 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+ipod.html"><![CDATA[Apple iPod]]></category>
		<category domain="http://updates.zdnet.com/tags/speaker.html"><![CDATA[Speaker]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
	</item>
	<item>
		<title><![CDATA[Forget MacWorld and the keynote. Jobs as Obama's CTO? No.]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11377]]></link>
		<description><![CDATA[So Mike Contaxis at MacSoda had the "real reason" why Steve Jobs was not going to give the keynote today at MacWorld. This was before Jobs' disclosure of the "hormonal imbalance" that his medical team has determined is leading him to lose weight.    Jobs is set to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 15:03:53 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/job.html"><![CDATA[Job]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/eric+schmidt.html"><![CDATA[Eric Schmidt]]></category>
		<category domain="http://updates.zdnet.com/tags/cto.html"><![CDATA[CTO]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
	</item>
	<item>
		<title><![CDATA[Apple's final Macworld: Schiller delivers but announcements disappoint]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=56101&messageID=1060411&start=0]]></link>
		<description><![CDATA[Apple's final Macworld: Schiller delivers but announcements disappointNot worthy?"DRM-free tracks ... will expand to include all 10 million songs in the catalog" and you have to question if this is "worthy of a "One last thing…" announcement"???This is GREAT news, and it alone would have made my day!  But...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 11:05:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/drm-free+music.html"><![CDATA[DRM-free music]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Apple's final Macworld: Schiller delivers but announcements disappoint]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11373]]></link>
		<description><![CDATA[Moments before Apple VP Philip Schiller stepped on stage at Macworld 2009, there seemed to be a buzz of anticipation in the auditorium at Moscone West in San Francisco. How would Schiller - filling the shoes of the ailing Steve Jobs - perform in this venue? Would he make a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 10:44:44 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/applause.html"><![CDATA[Applause]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/announcement.html"><![CDATA[Announcement]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Philip Schiller's Macworld keynote detail just got easier]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11359]]></link>
		<description><![CDATA[When it comes to Macworld keynotes it is the best and worst of times for Apple marketing guru Philip Schiller, the stand-in for Steve Jobs on Tuesday.    Here's the breakdown:    Worst of times: Schiller has to be a stand-in for Jobs at the last...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 05 Jan 2009 06:43:25 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/philip+schiller.html"><![CDATA[Philip Schiller]]></category>
		<category domain="http://updates.zdnet.com/tags/3g.html"><![CDATA[3G]]></category>
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		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
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	<item>
		<title><![CDATA[Apple's Jobs being treated for 'hormone imbalance'; Will remain at helm]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11358]]></link>
		<description><![CDATA[Updated: Apple CEO Steve Jobs said Monday in an open letter that he is being treated for a hormone imbalance that is causing his weight loss. In his letter, Jobs clarified his health issue following yet another round of deathbed rumors. Jobs added that he will remain CEO of Apple....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 05 Jan 2009 05:49:14 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/job.html"><![CDATA[Job]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
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		<category domain="http://updates.zdnet.com/tags/succession+planning+worry.html"><![CDATA[Succession Planning Worry]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
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		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
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	</item>
	<item>
		<title><![CDATA[Apple shares drop on blog rumor about Jobs' health]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11338]]></link>
		<description><![CDATA[Shares of Apple took a quick nosedive today but mostly recovered after a blog posted a rumor that the real reason for Apple's pull-out from MacWorld was related to the declining health of Steve Jobs.    Rumors. Rumors. Rumors. That's all Gizmodo had to report this morning, citing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 30 Dec 2008 14:22:06 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/job.html"><![CDATA[Job]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://updates.zdnet.com/tags/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://updates.zdnet.com/tags/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://updates.zdnet.com/tags/healthcare.html"><![CDATA[Healthcare]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
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		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
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		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[iMacworld 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=891975]]></link>
		<description><![CDATA[iMacworld represents a whole new way that we can provide information to help you navigate Macworld Conference & Expo and get messages to you about show events, special offers and other exciting opportunities. Our exhibitor information, products information, and messaging service puts Macworld Conference & Expo in your palm. Enjoying...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Thu, 25 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/conference.html"><![CDATA[Conference]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+itunes.html"><![CDATA[Apple iTunes]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/zami.html"><![CDATA[Zami]]></category>
		<category domain="http://updates.zdnet.com/tags/imacworld.html"><![CDATA[iMacworld]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
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		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
	</item>
	<item>
		<title><![CDATA[More reasons for Apple to hate Macworld Expo]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11408-0.html?forumID=1&threadID=55759&messageID=1053828&start=0]]></link>
		<description><![CDATA[More reasons for Apple to hate Macworld ExpoYeah but...There IS method to IDG's madness for scheduling MacWorld when they do. The holiday season's over. People are done with the distractions. Apple therefore gets their FULL, undivided attention. So when Jobs steps up to the podium and does his dog and...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 24 Dec 2008 05:07:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/reality+distortion+field.html"><![CDATA[reality Distortion Field]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[It's OK to be mad at Apple but give Schiller some respect]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11309]]></link>
		<description><![CDATA[Lesa Snider King is mad at Apple.    There. It's been said. Publicly. And maybe, through the power of the blogosphere, Steve Jobs and company over in Cupertino, will hear her. After all, King is organizing a "silent" protest so that Apple knows that she is unhappy with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 19 Dec 2008 13:37:31 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://updates.zdnet.com/tags/protest.html"><![CDATA[Protest]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/macworld.html"><![CDATA[Macworld]]></category>
		<category domain="http://updates.zdnet.com/tags/lesa+snider+king.html"><![CDATA[Lesa Snider King]]></category>
		<category domain="http://updates.zdnet.com/tags/philip+w.+schiller.html"><![CDATA[Philip W. Schiller]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
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		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
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