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Who should be thanked for the return of Mr. Jobs to Apple?: News of Singularity, a non-Windows operating system from Microsoft, sparked my interest in OSes past and present. It got me thumbing though the back issues of MacWEEK for memories of OSes that were built from scratch and now forgotten. But in the research, I found some ironic gold regarding NeXTstep,...; Tags: Strategy, Job, Steve Jobs, Apple Macintosh, MacWeek, Operating System, Apple Inc., Microsoft Corp., IBM Corp., NeXTstep, Singularity OS, Operating Systems, Software, David Morgenstern; Blog posts 2008-03-07
Introducing David Morgenstern: You may have noticed that there's a new guy in the masthead with me here at The Apple Core. Starting today David Morgenstern will be co-writing TAC with me as we ramp up the blogging team here at ZDNet.David and I go way back. We've both owned Macs since 1984,...; Tags: Apple Macintosh, MacWeek, Jason D. O'Grady; Blog posts 2007-08-08

Additional Resources

Apple's PA Semi buyout: A defensive move?: According to reports, Apple purchased embedded chip maker PA Semi this week and the rumors are flying: that Apple is back in chipset business; or that Apple is going back to the PowerPC for some future device (since PA Semi made PowerPC-based processor). However, some chip analysts say that it...; Tags: Exponential Technology, Apple Inc., IBM PowerPC, Chip, PA Semi, Semiconductors, Network Technology, Processors, Hardware, Networking, Components, David Morgenstern; Blog posts 2008-04-25
Wayback Machine: Microsoft's shot to kill Quicktime video: Ten years ago, give a week or so, Apple CEO Steve Jobs introduced QuickTime 3.0 to the National Association of Broadcasters' convention. Behind the scenes in the months before the introduction, Microsoft was playing hardball with hardware and software vendors over its new A/V APIs along with demands to kill...; Tags: Software, Apple QuickTime, Apple Inc., Mr., Video, Microsoft Corp., Compaq Computer Corp., Digital Music, Digital Media, Personal Technology, Consumer Electronics, David Morgenstern; Blog posts 2008-04-03
Remembering Apple's fizzled buyout: Looking at Microsoft's hostile takeover move for Yahoo, brings back memories of the time when Apple management sought its own buyout. But the corporate "saviors" had cold feet. In the summer and fall of 1995, Apple executives were in a state of siege: sales of new Mac...; Tags: Sun Microsystems Inc., Apple Inc., Desktops, Financial Accounting, Hardware, Finance, David Morgenstern; Blog posts 2008-02-04

View of Apple from an insider heading out: Longtime Apple programmer Jens Alfke just went freelance. His online debriefing offers an candid perspective on how Apple treats its internal developers as well as the company's interest on social networking applications (or more to the point, the lack of the same). Alfke worked on the ill-fated...; Tags: Steve Jobs, Apple Inc., RSS, Social Networking, Desktops, Internet, Online Communications, Marketing, Advertising & Promotion, Hardware, David Morgenstern; Blog posts 2008-01-23
Looking back: The PC assault on Apple's pro markets: In January 1998, several PC vendors at the Macworld Expo launched souped-up Windows systems aimed squarely at the Mac content creation market. The vendors expected to take advantage of slumping Mac sales and a worried community to spark a wave of Mac pro switchers. On the same...; Tags: Apple Macintosh, PC, Apple Inc., Microsoft Windows, Desktops, Operating Systems, Software, Hardware, David Morgenstern; Blog posts 2008-01-06
Farewell to ZDNet (and CNET): If you were an auditor asked to examine the human resources records of CNET parent company to ZDNet, you'd discover that even though the company was officially founded in 1992, that there's a handful of employees whose hire dates actually precede that year. My colleague Dan Farber is one...; Tags: Human Resources, CNET Networks Inc., Media Business, David Berlind; Blog posts 2008-01-03
Believe it: Sherlock is really, really dead: For generations of Mac, Apple pushed its Sherlock application as the preferred interface for searching Web resources as well as local content. But with the release of Mac OS X Leopard, search is all about Spotlight, the integrated desktop search architecture, and Dashboard, the Mac's front end to Web services....; Tags: Web, Apple Macintosh, Tool, Sherlock, Apple Mac OS, Apple Mac OS X, Desktops, Operating Systems, Channel Management, Software, Hardware, Marketing, David Morgenstern; Blog posts 2007-12-07
The low-cost laptop that Apple should have built (and sort-of once did): The buzz around the XO Laptop, aka the One Laptop Per Child group's "$100 laptop" is growing, with an innovative donation program coming in time for the holidays. But this colorful, rugged computer could have come from Apple, and in another time, it did. The...; Tags: Apple Inc., Laptop Computer, XO Laptop, eMate, Keyboards, E-mail, PDAs, Productivity, Tools & Techniques, Monitors & Displays, Notebooks, Hardware, Peripherals, Online Communications, Handhelds, Management, Components, Notebooks & Tablets, David Morgenstern; Blog posts 2007-10-08
A Mac-eye view of Microsoft's EU defeat: European courts are still carrying the torch forward over Microsoft's antitrust practices. That news may bring a smile to longtime Mac users who know all too well the ways that Microsoft can squeeze its competition, whether by withholding compatibility technology, or at times, even its products. Or at least, it...; Tags: Apple Macintosh, Apple Inc., Microsoft Corp., David Morgenstern; Blog posts 2007-09-17
Will the rumor machine ruin Apple's iPod surprise?: The clamor of rumors keeps growing about Apple's "beat goes on" event set for Wednesday morning in San Francisco. But could there be a let-down if the company just shows cool, new iPods? As is the case with any Apple introduction, there's a great amount of speculation...; Tags: Apple Macintosh, Apple iPod, Apple Inc., David Morgenstern; Blog posts 2007-09-04
Better living without MS Office: Ten years ago to this very week, Apple called a truce in its market share war with Microsoft. After all, the Mac then had a 5 percent market share or so and the company and its OS plans were in disarray.But the cold war continues and the new iWork '08...; Tags: Steve Jobs, Apple Macintosh, Microsoft Office, Apple Inc., Microsoft Corp., Apple iWork, David Morgenstern; Blog posts 2007-08-10
'Worthy of the hype' was the wrong iQuestion to answer. iPhone 2.0 will likely be worth the wait: Maybe I need to go back on the same iMeds that everyone else appears to be on. Without laying my hands on an iPhone, my sense is that the early reviews are for the most part iNuts. In fact, it's almost surreal how all of them seem to answer...; Tags: Wired &, Wireless, Telephony, Personal Technology, Mobile, Hardware Infrastructure, General, Apple; Blog posts 2007-06-29
The Great Vista/Mac Showdown: Vista wireless and networking is catching up to Mac: Networking is the most prevalent and little understood aspect of computing today. Ask the average user what networking protocol they use is, and youll get a shrug or, perhaps, the answer "DHCP." Mac OS X has hidden a lot of the complexity behind a wireless connection manager on the Desktop...; Tags: Business &, Technology, network; Blog posts 2007-02-07
SearchViews fires back with blanks: SearchViews fires back with blanksFight! Fight!That’s it, Ratcliffe. Parking Lot. 3pm. It’s on. ;^)In all seriousness – First, a point of clarification on “axe the rumor”. I think you’ve interpreted this phrase to mean “Eric Schmidt said it, therefore it must be true” - to which I can appreciate your...; Tags: Marketing research, Look Here, Google Inc., SearchView, Cuban; Discussion threads 2006-11-14
Bill Ziff: In Memoriam: Bill Ziff, who was chairman and chief executive officer of Ziff Communications Co. from 1953 to 1994, died on Sept. 9 at the age of 76. He was the visionary behind the birth of the Ziff-Davis technology magazine empire, including PCWeek and MacWeek, where I served as editor in...; Tags: Bill Ziff; Blog posts 2006-09-11
Search engines turning into applications: During the SDForum search SIG last night on Microsoft's Mountain View campus, I had a fireside chat with John Battelle of searchblog and author of The Search, covering the early days of Internet search and the rise of Google. I first met John when I came to Macweek in 1988....; Tags: Google Inc., Gautam Godhwani; Blog posts 2005-11-11
Apple goes to court to smoke out product leaker: Apple goes to court to smoke out product leakerI had a working prototype for about 9 months nowWhat's the big deal? I've been using a breakout box that allows my computer to I/O audio to/from various analog audio equipments around the house through bluetooth for almost a year now. And...; Tags: Tools & Techniques, Apple Inc., leaker; Discussion threads 2004-12-21