loyalty program

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Gaining Competitive Advantage Through Effective Retail Loyalty Programs

Loyalty programs are everywhere in the retail industry. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, or purchasing a new DVD. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do...

Tags: Competitive Advantage, Loyalty Program, Retail, Food & Beverage, Strategy, Manufacturing, Management

White papers 2006-06-01

43% of Web retailers plan an incentive program

Online loyalty programs are on the rise, Jupiter Research says. Currently just 24% of US online retailers currently have a loyalty program, but 43% expect to implement a program involving points, cash back, or other rewards values within the next 12 months. Among those with formal loyalty programs, 77% offer...

Tags: Web, incentive, loyalty program, incentive program

Blog posts 2005-09-07

Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it...

Tags: Loyalty Program, Food & Beverage, Cellular Phones, Manufacturing, Consumer Electronics, Personal Technology

White papers 2005-02-01

Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program

This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty programs on the retail industry and explains four customer-focused best practices for differentiating a loyalty program...

Tags: Webcast, SAS Institute, Best Practice, Loyalty Program

Webcasts

Additional Resources

Feds: Top e-tailers profit from billion-dollar Web scam

Three companies have generated more than $1.4 billion by "misleading" Web shoppers into signing up for so-called loyalty program memberships, according to a Senate report. Three companies have generated more than $1.4 billion by "misleading" Web shoppers into signing up for so-called loyalty program memberships, according to a Senate...

Tags: Web, Online Retail Company, U.S. Senate, E-business/E-Commerce, Channel Management, Internet, Marketing, scam, Greg Sandoval CNET News

News items 2009-11-17

Epicor's implementation cost drive: what does it really mean?

Epicor's announcement Monday that it has created a shared benefits program for implementations looks like a step in the right direction for those of us that want to see lowered implementation costs. On the face of it, the offer is compelling. According to the press release:...

Tags: Epicor Software Corp., Customer, Benefits, Roi/Tco, Outsourcing, Human Resources, Finance, Managerial Accounting, It Operations, Business Operations, Outsourcing & Subcontracting, Dennis Howlett

Blog posts 2009-11-11

Windows 95 wiped out last PC competition

Installed only on IBMAt least, isn't that what wiped out OS/2?OS/2 was a great OS, but everyone heard about Windows through marketing and away the lemmings go. The interesting twist is that Apple's limited hardware base is still getting them more customers. Apple is starting to show up as...

Tags: Operating systems, Microsoft Windows 7, UNIX, Microsoft Windows 95, PC, operating system, IBM Corp., Microsoft Windows, IBM OS/2, Linux

Discussion threads 2009-10-21

Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head

I am almost always in awe of Oracle OpenWorld.  The scope of this conference is spectacular. Can you imagine an event that the attendance is down to 37,000 attendees?  Actually, that puts me in awe of their event planners more than even the event. How in the name of whoever...

Tags: Oracle Corp., Siebel Systems Inc., CRM, Anthony Lye, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-10-14

IBM targets Google Apps for business, undercuts pricing and touts reliability

Good newsWhile I'm not a big fan of IBM due to the usual cost associated with their offerings, I like their products overall and the fact that IBM is one of if not the largest proponent of open source software. I've used Lotus Notes and found it not as...

Tags: cloud computing, E-mail servers, pricing strategy, Premier Edition, Louts Notes, Google Inc., Google Apps, IBM Corp.

Discussion threads 2009-10-02

New Frontiers for CRM Data

For many hospitality organizations, a Customer Relationship Management CRM tool is a straightforward way of collecting and storing data about guests. But did you know that you can leverage CRM as a platform and access data across many unexplored areas of the enterprise, and use it to delight guests before,...

Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

Webcasts 2009-09-21

Deconstructing United Airlines: Where Customers are Transactions

United Airlines: Customers are Merely Transactions If you're a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy.   You'd see hundreds of thousands of United Airlines frequent flier FF miles;...

Tags: Customers Ltd., Mile, Customer, United Corp., United Airlines, Corporate Communications, Workforce Management, Training And Certification, Marketing, Human Resources, Paul Greenberg

Blog posts 2009-08-20

Chatstat 5.0.0.8 (Windows)

A quick overview of ChatStat's main features: Live Chat Software--Live chat with visitors on your website using an intuitive instant messenger interface. Boost customer confidence, customer satisfaction, and customer loyalty. Web Analytics--ChatStat will collect and graph website data allowing you to get specific reports you need. Search Engine Keywords, Operator...

Tags: Instant Messenger, Microsoft Windows, Web Site, Chatstat, Instant Messaging, Web Site Development, Internet, Online Communications

Software downloads 2009-07-31

Coca-Cola Teaches The World To....

"Participating in the community of the consumer." I love that phrase.  That's the way Jim Keyes, Blockbuster CEO described their Facebook group - which is for the most part, despite all our conversations to the contrary, is what most people think of when you say "community" or "social network"...

Tags: Facebook, Fan, Coca-Cola Co., Beverage, Customer, Machine, Coke, Coca-Cola Freestyle, Food & Beverage, RFID, Manufacturing, Wireless And Mobility, Security, Biometrics, Paul Greenberg

Blog posts 2009-07-15

Intel urges SMEs: Don't delay PC refresh

Intel urges SMEs: Don't delay PC refresh wow companies want you to buy stuff from them...details at 11I'd be interested in knowing how they arrived at the correlation between......older PCs and malware. I can't see why an older system would be any more likely to get malware than a brand...

Tags: SMB/SME, Cyberthreats, Intel Corp., small and medium enterprise, PC Refresh, PC

Discussion threads 2009-06-29

Signs of iPhone growing pains at Apple's WWDC?

Signs of iPhone growing pains at Apple's WWDC?RE: Signs of iPhone growing pains at Apple's WWDC?I understand the angst and I was at WWDC. But as someone who used to attend the Apple WWDC every year back in the 1990's before the Taligent, Pink, strategy of the year events that...

Tags: Apple Mac OS X, Operating systems, Apple iPhone, Apple Inc., WWDC, Apple Macintosh

Discussion threads 2009-06-18

Ballmer calls Obama taxes a moving issue

Ballmer calls Obama taxes a moving issueThe real problem...Is income taxes in general. Where did we get the idea that they are acceptable? The solution is to go to solely consumptive taxation -- thereby eliminating the entire income tax code -- and DO SEVERE CUTS TO SIZE OF...

Tags: Taxes, Personal finance, Operational accounting, payroll solutions, Outsourcing, Steve Ballmer, Obama tax, Microsoft Corp., income tax, income

Discussion threads 2009-06-05

The Groundswell of Social Media Backlash

There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about,...

Tags: Facebook, Procter & Gamble Co., Social Media, Burger King Corp., Josh, Desktop Publishing, Marketing Research, Software, Marketing, Oliver Marks

Blog posts 2009-05-23

The Obama lesson to Rupert Murdoch

The Obama lesson to Rupert Murdoch"I learn from criticism"There certainly is no shortage of that around here. I visit here often but it's not out of loyalty, more like a junkie getting his fix. I would really like to kick the habit and move on to looking and...

Tags: Government, Tools & Techniques, Games, OPEN SOURCE, Planetside, Obama, Rupert Murdoch, Dana

Discussion threads 2009-05-12

Would you give up pay or benefits for someone's job?

Would you give up pay or benefits for someone's job?I would take a pay freeze or cut.Of course, I'm not a CEO right now either... :)Interestingly, it's usually the non-union people......who willingly give up some pay and/or benefits to help keep their co-workers employed. Nearly every time...

Tags: Benefits, MGP2, Big Business, benefit, job

Discussion threads 2009-04-22

Building a virtual B2B user community

* Jennifer Leggio is at RSA Conference Guest editorial by Joel Lundgren I was first introduced to Facebook in the summer of 2007. At that time most people in Sweden had yet to hear about this site, and the idea that it had anything...

Tags: Community, Customer, Joel Lundgren, openIFS, Lundgren, Blogging, B2B, Branding, Internet, E-business/E-Commerce, Marketing, Jennifer Leggio

Blog posts 2009-04-21