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	<title><![CDATA[local advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/local+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to local advertising]]></description>
	<s:counts start="0" returned="17" found="17" />
	<language>en-us</language>
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		<title><![CDATA[Yahoo to Google: It's OUR $12 billion local advertising]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=41681&messageID=770570&start=0]]></link>
		<description><![CDATA[Yahoo to Google: It's OUR $12 billion local advertisinghttp://www.analogstereo.com/alfa_romeo_145_owners_manual.htmhttp://www.analogstereo.com/alfa_romeo_145_owners_manual.htm]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 02 Dec 2007 17:43:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
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	<item>
		<title><![CDATA[Bill Gates on local advertising: Yellow Pages gone in 5 years]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=33783&messageID=620791&start=0]]></link>
		<description><![CDATA[Bill Gates on local advertising: Yellow Pages gone in 5 yearshouse of cardsTaking this approach of laying voice technology of MS's existing search infrastructure is like building a house of cards on quick sand.  Even if it were Yahoo, Google, etc. the store wouldn't be much prettier.The problem is,...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 15 May 2007 08:14:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/yellow+pages.html"><![CDATA[Yellow Pages]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/card.html"><![CDATA[card]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/bill+gates.html"><![CDATA[Bill Gates]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,SBUX,YHOO</category>
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	<item>
		<title><![CDATA[Bill Gates on local advertising: Yellow Pages gone in 5 years]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1340]]></link>
		<description><![CDATA[Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and analyze in What Microsoft is telling Google about mobile search: Tellme Networks, Inc.In buying Tellme, Microsoft aims...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 14 May 2007 04:31:20 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/cell+phones.html"><![CDATA[Cell Phones]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/local.html"><![CDATA[Local]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[Wireless]]></category>
	</item>
	<item>
		<title><![CDATA[Intuit: The next local Advertising Agency?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=31726&messageID=584754&start=0]]></link>
		<description><![CDATA[Intuit: The next local Advertising Agency?Bleh. Intuit.Most businesses fail because they don't have enough capital to start with. Or because its just a bad idea in the first place. And that usually happens because most people don't get accounting and tax planning. While Intuit would like all small business owners...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 22 Mar 2007 06:03:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business+owner.html"><![CDATA[small business owner]]></category>
		<category domain="http://updates.zdnet.com/tags/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business.html"><![CDATA[small business]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising+agency.html"><![CDATA[local Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
	</item>
	<item>
		<title><![CDATA[News to know: Mac security; Motorola blowup; Intuit as ad agency; VON]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=4704]]></link>
		<description><![CDATA[Notable headlines:Adrian Kingsley-Hughes: For security, you cant beat Mac OS X. Jason OGrady: NSA issues security Mac security guide. Apple Security blog focus.Larry Dignan: Motorola under siege: Mobile business unravels.Mary Jo Foley: Microsoft picks its own Dynamics ERP chief to run search, continues to fine-tune Vista licensing and tries to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Mar 2007 04:39:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+vista+%2528longhorn%2529.html"><![CDATA[Microsoft Windows Vista (Longhorn)]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/mac+security.html"><![CDATA[MAC security]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+vista.html"><![CDATA[Microsoft Windows Vista]]></category>
		<category domain="http://updates.zdnet.com/tags/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[security]]></category>
		<category domain="http://updates.zdnet.com/tags/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="tickers">INTU,MOT</category>
	</item>
	<item>
		<title><![CDATA[Intuit: The next local Advertising Agency?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1124]]></link>
		<description><![CDATA[Acquiring customers is the &ldquo;number one pain&rdquo; of small businesses, so said Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit, yesterday in his Kelsey &ldquo;Drilling Down on Local&rdquo; Conference keynote.Aldrich put forth a myriad of small business census type data to make the case for why small businesses...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Mar 2007 02:39:32 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business.html"><![CDATA[small business]]></category>
		<category domain="http://updates.zdnet.com/tags/steven+aldrich.html"><![CDATA[Steven Aldrich]]></category>
		<category domain="http://updates.zdnet.com/tags/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
	</item>
	<item>
		<title><![CDATA[Deal time: Partnering drives local ad sales ecosystem]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1121]]></link>
		<description><![CDATA[Partnerships are essential to success in local advertising.Kelsey &ldquo;Drilling Down on Local&rdquo; keynoters Hilary Schneider, Yahoo Senior Vice President, Marketplaces, and Nick Grouf, CEO, Spot Runner, underscored yesterday that partnering is the key to fully realizing the enormous potential of the local advertising opportunity.Schneider extolled the value of partnerships to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Mar 2007 06:53:18 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/partnership.html"><![CDATA[partnership]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Yahoo unlocks local advertising value online]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1120]]></link>
		<description><![CDATA[Hilary Schneider joined Yahoo last Fall, charged with the mission of developing &ldquo;new ways of monetizing transaction listings across Yahoo,&rdquo; as senior vice president of Marketplaces, a newly formed business unit for the company.Schneider&rsquo;s operations responsibilities include Yahoo Marketplaces properties in the U.S.; Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Mar 2007 23:39:21 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/hilary+schneider.html"><![CDATA[Hilary Schneider]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Growing local ad spend: Top seven predictions]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1118]]></link>
		<description><![CDATA[John Kelsey, CEO, The Kelsey Group, kicked-off &ldquo;Drilling Down on Local&rdquo; in Santa Clara this morning, billed as an &ldquo;insiders conference,&rdquo; the annual Silicon Valley summit for the leaders and innovators who participate in the local online content and advertising space.Kelsey put forth the increasingly two-way interactive world is spurring...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Mar 2007 12:35:45 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/smb%252fsme.html"><![CDATA[SMB/SME]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/small+and+medium+business.html"><![CDATA[small and medium business]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[media]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Local Advertising takes $39 billion starring role]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1115]]></link>
		<description><![CDATA[The Kelsey Group is promising &ldquo;fireworks&rdquo; at their &ldquo;Drilling Down on Local&rdquo; conference set for next week in Santa Clara, and I will have a front row seat!  Kelsey previews the keynoters and the lineup:Hilary Schneider, EVP of Local Markets & Commerce, Yahoo!Steven Aldrich, VP, Strategy and Innovation, Small...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 18 Mar 2007 05:52:06 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/kelsey+group.html"><![CDATA[Kelsey Group]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/chris.html"><![CDATA[Chris]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[In Focus: Local Advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/topic/Local+Advertising.html]]></link>
		<description><![CDATA[See ZDNet's focus on Local Advertising for the latest news and perspectives from around the blogosphere.]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 18 Mar 2007 05:52:06 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[Local Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Navigating Complexities of Local Advertising Implementation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=303234]]></link>
		<description><![CDATA[With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
	</item>
	<item>
		<title><![CDATA[Yahoo to Google: It's OUR $12 billion local advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=681]]></link>
		<description><![CDATA[Google may be at its fourth small scale &ldquo;test&rdquo; at trying to diversify into offline print advertising, but &ldquo;underdog&rdquo; Yahoo is out of the newspaper gate and running, online.  In Google $ 48 billion Print Ads test: fourth time&rsquo;s the charm? I discuss how Google:Tried three ways to make...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Nov 2006 05:16:35 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Local advertising pumped $1.2 bln into newspaper sites and $119 mln into local TV sites]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=7852]]></link>
		<description><![CDATA[US newspapers, TV and radio station web sites held onto 50% of all locally spent online advertising. Newspapers remained the leader, generating nearly $1.2 bln from their sites. TV sites saw nearly 60% revenue growth at $119 mln, and radio stations suddenly awakened to the opportunity in 2004, nearly doubling...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 31 May 2005 03:03:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/tv+sites.html"><![CDATA[TV Sites]]></category>
		<category domain="http://updates.zdnet.com/tags/tv.html"><![CDATA[TV]]></category>
	</item>
	<item>
		<title><![CDATA[Local advertising generated $670 mln in 2004]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=1137]]></link>
		<description><![CDATA[Kelsey Group estimates that total sales of local digital advertising in 2004 were $670 mln, with only $162 mln coming from targeted search engine ads, $478 mln from interactive yellow pages and $30 mln from wireless campaigns. By 2009, the total is projected to rise to $5 bln, with $3.4...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 May 2005 09:38:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Local advertising generated $670 mln in 2004]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=7789]]></link>
		<description><![CDATA[Kelsey Group estimates that total sales of local digital advertising in 2004 were $670 mln, with only $162 mln coming from targeted search engine ads, $478 mln from interactive yellow pages and $30 mln from wireless campaigns. By 2009, the total is projected to rise to $5 bln, with $3.4...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 May 2005 08:33:55 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
	</item>
	<item>
		<title><![CDATA[SMBs spend $22 bln on local advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=4558]]></link>
		<description><![CDATA[Small and midsize businesses spend about $22 bln on local advertising annually, according to The Kelsey Group.]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 05 Oct 2004 10:04:27 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/smb%252fsme.html"><![CDATA[SMB/SME]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/small+and+medium+business.html"><![CDATA[small and medium business]]></category>
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