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- DROID aims to make Apple iAnnoyed
- i ilove itintWhat a dumb adAnybody who would think that this ad is a good way of advertising a product is a total idiot.So instead of hyping the features of your product, you advertise the don'ts for another product? If anything, you are telling people that the other product is...
- Tags: Smart phones, advertisement, Apple iPhone, Droid, Apple iAnnoyed, Apple Inc.
- Discussion threads 2009-10-18
- Boycott Bacardi: Your Summer Rum Buying Guide
- Bacardi's misogynistic Israeli Internet advertising campaign will only get them scores of disdain from American consumers. What the hell was Bacardi thinking? I had to see it to believe it. Bermuda-headquartered Bacardi, the world's largest spirits distiller, decided to launch a English and...
- Tags: Bacardi Ltd., Serrales, White Variety, Barrilito, Barbancourt, Gender And Diversity, Human Resources, Jason Perlow
- Blog posts 2009-06-21
- Let???s talk about the economics of great journalism
- Let???s talk about the economics of great journalismand then let's talk about ZDNet and othersThe real problem with ZDNet is payment based on the number of replies. This is obviously tied to advertiser revenue, since advertisers want some proof that readers actually looked at the page - probably didn't...
- Tags: Blogging, Operational accounting, journalism, great journalism
- Discussion threads 2009-01-19
- Let’s talk about the economics of great journalism
- Responding to various recent postings about journalism, including Ethan Zuckerman, Seth Godin, Dan Gillmor, Amy Gahran and Lisa Williams. I think the economics of journalism and ethics are deeply related and we tend to talk about them separately, emphasizing the dying channels for distribution at the expense of understanding the...
- Tags: Journalism, Coverage, Reporter, News, ON24, Team Management, Benefits, Advertising & Promotion, Management, Human Resources, Marketing, Mitch Ratcliffe
- Blog posts 2009-01-19
- Cloud computing - in your dreams
- A particularly odd bit of goofiness has hit the infosphere: cloud/utility computing mania. Nick Carr has written a book. IBM has announced, for the umpteenth time, a variation on utility computing, now called cloud computing. Somebody at Sun is claiming they'll get rid of all their data centers by 2015....
- Tags: Google Inc., Network, Computing, IBM Corp., Syllogism, Robin Harris
- Blog posts 2008-01-27
- Could craigslist be unintentionally HELPING prolong the war in Iraq?
- Could craigslist be unintentionally HELPING prolong the war in Iraq?Looking for page hits?Well, let's just throw out some theory and see what sticks...Seriously, though, didn't the New York Times just announce they were discontinuing their paid online service because, gasp, they were making so much money on online adverts that...
- Tags: advertiser, advertisement, Craigslist
- Discussion threads 2007-10-11
- The future of music studios
- The future of music studios" but also help to shape a band into a product that people want"I'm not a musician beyond doing poor Gilmour imitations on Guitar, but if I were that statement would scare the crap out of me.Studios market bland cookie cutter images ....Unfortunately studios mainly market...
- Tags: Advertising & Promotion, record company, radio
- Discussion threads 2007-10-09
- Outrage: U.S. "Justice" Dept says OK for ISPs to assess surcharges for priority traffic
- Outrage: U.S. "Justice" Dept says OK for ISPs to assess surcharges for priority trafficSocialist US / Socialist internetIt's apparent that you want both."Whether or not the same type of differentiated products and services will develop on the Internet should be determined by market forces, not regulatory intervention," the agency said...
- Tags: Internet service providers (ISPs), Internet Service Provider, Internet, U.S. Postal Service
- Discussion threads 2007-09-06
- HP to Google, Intuit: It's OUR small business cloud, too!
- Move over Google and Intuit, make room for HP in the small business cloud! HP has gained direct access to small businesses that are already doing business in the cloud to help them run their businesses: HP is acquiring Logoworks, a Web-based design service company for small businesses.Intuit and...
- Tags: Web 2.0, Marketing, Google, ecommerce, Business Models
- Blog posts 2007-04-24
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture
- Blog posts 2007-04-23
- Google Local squeezes Yellow Pages, Online Directories
- The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google...
- Tags: SEARCH, Google Inc., Google Local, Yellow Pages
- Blog posts 2007-03-24
- Google: Sergey Brin on ad revenue knob
- Robert Scoble reports from the cocktail field that he “noticed that Google is putting fewer advertisements on each page than its competitor.”He cites “Google internal research” discussed by a “nameless” Google employee while mingling at an “awesome” Jeff Pulver party in support of his assertions that Google is “brilliant” and...
- Tags: Google Inc., advertisement, local listing, Google Local
- Blog posts 2007-03-24
- News to know: Mac security; Motorola blowup; Intuit as ad agency; VON
- Notable headlines:Adrian Kingsley-Hughes: For security, you cant beat Mac OS X. Jason OGrady: NSA issues security Mac security guide. Apple Security blog focus.Larry Dignan: Motorola under siege: Mobile business unravels.Mary Jo Foley: Microsoft picks its own Dynamics ERP chief to run search, continues to fine-tune Vista licensing and tries to...
- Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows, Operating systems, local advertising, Web 2.0, MAC security, Microsoft Windows Vista, Intuit Inc., security, Motorola Inc., advertisement
- Blog posts 2007-03-22
- Intuit: The next local Advertising Agency?
- Acquiring customers is the “number one pain” of small businesses, so said Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit, yesterday in his Kelsey “Drilling Down on Local” Conference keynote.Aldrich put forth a myriad of small business census type data to make the case for why small businesses...
- Tags: local advertising, small business, Steven Aldrich, Intuit Inc., marketing
- Blog posts 2007-03-22
- Growing local ad spend: Top seven predictions
- John Kelsey, CEO, The Kelsey Group, kicked-off “Drilling Down on Local” in Santa Clara this morning, billed as an “insiders conference,” the annual Silicon Valley summit for the leaders and innovators who participate in the local online content and advertising space.Kelsey put forth the increasingly two-way interactive world is spurring...
- Tags: SMB/SME, advertisement, small and medium business, media, local advertising
- Blog posts 2007-03-20
- Spot Runner vs. Google: Let the TV advertising battle begin!
- Google CEO Eric Schmidt believes in the future of the “set-top box,” a future brimming with big television advertising dollars for Google.Google famously wants to organize ALL the world’s information and ALL the world’s advertising, including TV ads. Google touts it can “add value to TV advertising by making this...
- Tags: TV & Home Theater, TVs, advertisement, Nick Grouf, TV, Google Inc., set-top
- Blog posts 2007-03-14
- CO wants to create agency to monitor online schools
- The Colorado legislature has proposed a bill to create a regulatory arm for online education, while allowing school districts more local control over online education programs, reports the Rocky Mountains News. The measure proposed by Sen. Sue Windels, chairwoman of the state Senate Education Committee, was created after an...
- Tags: Policy, Online Education, Education Technology
- Blog posts 2007-03-06
- Advertising innovation: Who needs PPC links?
- Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at 8am!Advertising entrepreneurs explored “next generation ad and product models” while paying homage to “game changer” PPC links for paving the way...
- Tags: Media, Advertising, Search, Google, Marketing, ROI, Business Models, Local, radio, advertisement
- Blog posts 2006-12-01
- Local: $31 billion target
- More than 400 executives at print and electronic Yellow Pages, classified newspapers, local media, shopping, search, directory marketing and local SEMs, have converged in Philadelphia to talk “local,” the $31 billion global local search and online classified advertising market opportunity, that is.The Kelsey Group TKG convened its annual three day...
- Tags: Kelsey Group, Marketing, ecommerce, Internet Data, Local, Advertising, Culture, Google, Yahoo, Government, Media
- Blog posts 2006-11-30
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