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ZDNet Dictionary Definition
- Click Fraud
- Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour...
- Full Click Fraud Definition >>
ZDNet Resources
- Why Click Fraud is NOT case closed!
- In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...
- Tags: Google, Click Fraud, Advertising, Yahoo, Search Advertising, Search, Legal, Business Models
- Blog posts 2007-04-13
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising
- Blog posts 2007-04-06
- Should Google be trusted?
- When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...
- Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion
- Blog posts 2007-03-03
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Google: Stingy with click fraud refunds?
- In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent”...
- Tags: Google Software Applications, ROI, Gmail, Google, Click Fraud, Legal
- Blog posts 2007-03-01
- Click Fraud: Is Google fighting the wrong battle?
- In “Google and click fraud: As wholesome as milk?” I question Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent” of activity. Ghosemajumder is Google’s point man on click fraud. Matt Cutts is Google’s...
- Tags: Advertising, Click Fraud, Google, Google Software Applications, Legal, ROI, Search, Search Advertising
- Blog posts 2007-02-01
- Yahoo click fraud initiatives: Exclusive update
- Last June, in conjunction with an impending settlement of a class action lawsuit filed in the U.S. District Court in Los Angeles by Checkmate Strategic Group, Inc. alleging breach of contract and unfair business practices, Yahoo made a public commitment to a multi-prong effort to further strengthen its anti-click fraud...
- Tags: Business Models, Legal, Government, Click Fraud, Yahoo! Inc., Class Persons
- Blog posts 2007-01-10
- Can Yahoo 'stay ahead' of click fraud?
- In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2007-01-08
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
- Google and click fraud: As wholesome as milk?
- In “Microsoft vs. Google: Who wins,” I put forth that Google is winning the PR battle, hands down, trumping Microsoft, Yahoo, AOL…in mainstream media.Google also is playing a good PR game in the blogosphere, as evidenced by today’s marketing pitch for Google’s “rigorous filters” against click fraud, presented courtesy of...
- Tags: Google Inc., ROI, Click Fraud, Google, Legal, Search, Advertising
- Blog posts 2006-12-11
Additional Resources
- Does Drew decision criminalize TOS violations?
- I suggested that prosecutors and the Meiers think about a deal with Drew in which she waives her right to appeal. Many people wrote in to say no, along these lines: Drew bullied and by the end of the day a 13 year old girl...
- Tags: Law, Statute, Government, Internet, Productivity, Vertical Industries, Hacking, Security, Enterprise Software, Software, Richard Koman
- Blog posts 2008-12-02
- Apple adds DMCA charge to Psystar suit
- It appears that Apple is trying to put the final nail in Psystar's coffin, asking the court to accept an amended complaint against the Mac clone maker to add a charge of violation of the Digital Millenium Copyright Act to a long list of allegations, including trademark infringement, breach of...
- Tags: Complaint, DMCA, Apple Inc., Psystar, Apple Mac OS X, Productivity, Operating Systems, Digital Media, Software, Apple Mac OS, Consumer Electronics, Personal Technology, Sam Diaz
- Blog posts 2008-12-01
- The Paparazzi Social Media Problem
- Jevon McDonald, someone whose opinions I rate highly, has posted a stellar piece on 'The uncertain future of Blogging' today. The idea of user-generated content was once almost exclusively owned by blogging. Blogging was the conversation, blogging was the vehicle, blogging was the...
- Tags: Collaboration, Blog, Jevon, Blogging, Internet, Oliver Marks
- Blog posts 2008-12-01
- AlertPay hit by a large scale DDoS attack
- Timing is everything. Millions of account holders at privately owned online payment gateway AlertPay.com weren't able to do business through the service yesterday, due to the fact that AlertPay was under a large scale DDoS attack, according to a notice left by a company representative. Seven hours of downtime right...
- Tags: Distributed Denial Of Service, AlertPay, Security, Dancho Danchev
- Blog posts 2008-12-01
- Why Grandma Sandy and Aunt Roz don't want an HDTV for Christmas
- Answer: Rectangular peg, Square Hole. With the prices of HDTV's plummeting, one would think that people would be rushing to buy new sets, particularly with the analog TV mass-extinction event coming in February. But the reality is, many people have no intention...
- Tags: Cabinet, HDTV, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Jason Perlow
- Blog posts 2008-12-01
- Go, Carts, Go! Trumps "drill, baby, drill."
- Even in oil country folks are turning to electric golf carts for transport. Like in Hobart, Oklahoma. The annual fee: $10. How long before Exxon goes to court to stop this madness? City after city the local laws are being alterd to allow electric,...
- Tags: Cart, Car, Street, Harry Fuller
- Blog posts 2008-11-30
- Your guide to disabling SearchWiki
- SearchWiki is one of those features that should really have a built-in mechanism for disabling it. Many people are finding the new feature a bit annoying which makes me think that it's going to be a short-lived feature -- at least as a permanent default. In...
- Tags: Google Inc., SearchWiki, Web Browsers, Internet, Garett Rogers
- Blog posts 2008-11-29
- Mom wants Drew to serve the max - three years and $300,000
- Tina Meier, the mother of the girl who killed herself in the 'MySpace suicide,' wants the woman convicted of computer fraud in the affair sentenced to the maximum. But Lori Drew's attorney wants the verdict overturned. by Richard Koman
- Tags: Verdict, Meiers, Internet, Litigation, Business Operations, Richard Koman
- Blog posts 2008-11-29
- Icahn averages down on Yahoo; Searches for break even
- Carl Icahn added to his stake in Yahoo just before Thanksgiving and bought more than 6.77 million shares. Naturally, folks need to find the meaning in Icahn's move. Kara Swisher notes that Icahn may have upped his investment because Jerry Yang's replacement is about to...
- Tags: Yahoo! Inc., Carl Icahn, Kara, Investment, Finance, Larry Dignan
- Blog posts 2008-11-28
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